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Which PPC Engines Work And How?
 

Which PPC Engines Work And How?

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Which PPC engines are going to make you money? How can you manage a large campaign (1000's of unique ads on multiple networks) with just one person? Learn tricks to automate your PPC management.

Which PPC engines are going to make you money? How can you manage a large campaign (1000's of unique ads on multiple networks) with just one person? Learn tricks to automate your PPC management.

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  • For slide 21, per what Facebook targets to women, I can tell you for women, all ages, it's diet stuff, almost to the exclusion of anything else. I work for a large company so 20% of my ads are headhunting ads from facebook, microsoft, digg, etc., but EVERYTHING else is about losing weight. Pisses me off so I ranted about it and virtually every woman (from 18-50) I've chatted with says they get nothing but diet stuff.
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    Which PPC Engines Work And How? Which PPC Engines Work And How? Presentation Transcript

    • PPC Engines That Work +How To Manage Them. John Hasson, Regular Guy, JohnHasson.com
      • These are MY personal experiences.
      • Your mileage may vary.
      • You may have had a different experience with some of these engines then me.
      • It is ok to disagree with me.
      • These are MY OPINIONS BASED ON MY EXPERIENCE.
    • 3 Types of PPC Engines
      • Poor Traffic & Poor Conversions
      • Mostly Real People Who Don’t Convert (for your niche)
      • Mostly Real People Who *DO* Convert (for most niches)
    • Poor Traffic & Poor Conversions
      • This first group I would say *most* verticals will just waste your money.
      • You *can* find success for a little while (sometimes a real person sneaks into their traffic)
      • Many of these people rotate through their traffic sources (Good one month, bad the next) – (Good when you first deposit, bad when you re-deposit)
    • Poor Traffic / Conversions
      • Miva
      • Miva Precision Network (better then Miva—best of this list)
      • Searchfeed (Get more fraud when you keep reloading the account)
      • goClick (US traffic kinda ok / Intl (all Turkey lol))
      • AdBrite (Don’t waste your time)
      • Enhance (Nope)
      • Industry Brains (meh)
      • Looksmart (depends on the month*Ask me about this one—best of this list)
      • Ask (Nope)
    • Poor Traffic / Strategy
      • Don’t spend much time.
      • Copy known good ads and keywords from Google/Yahoo/MSN
      • Small deposit. Even if you get conversions DON’T give them more money. Let the account deactivate. Reactivate with min deposit. Rinse and repeat.
      • Even though you can do this. I have stopped because it just isn’t worth the headache.
    • Poor Traffic / Strategy
      • Miva Precision
      • Looksmart (at one point I was making $30-$40 a day with them on insurance in my noob days)
      • Anybody else? Yeah, but soo much garbage the others aren’t really worth it.
    • Poor Traffic / Family Tree
      • Miva/Miva Precision/Searchfeed
      • Enhance/goClick
      • Looksmart / Ask (not really but sorta)
    • Questions About Poor Traffic Group?
      • Where does the traffic come from?
      • Ok, now on to Mostly Real People Who Don’t Convert Much
    • Mostly Real People Bad Conversions
      • These networks are run on legit sites (FoxNews.com, USAToday.com, ESPN.com, etc.)
      • People will click on the ad and will convert sometimes, but you need to plan on a much lower Conversion rate then you are used too.
    • Mostly Real People Bad Conversions
    • AdSonar/Quigo
      • Not really keyword based, more site based (you can pick verticals, etc) I saw limited success with Insurance on USATODAY car section. I haven’t used them in a while, even though I got conversions the cost got too high.
      • ESPN Card story*
      • Short Pulse360 Blurb (Kanoodle) – They don’t get their own slide
    • SocialMedia
      • PPC/Adsense directly inside Myspace/Facebook/Bebo(sp?) Apps
      • You will actually get clicks
      • There are real people
      • Sometimes they convert
    • Zango
      • It is spyware/adware. Calling it something else is calling spam “bulk email.”
      • Different because it doesn’t do driveby installs (anymore). User really has to opt in (usually through videos they want to watch but sometimes software (dvd ripping, etc))
      • REALLY cheap. Banned by 99% of affiliate networks.
      • One of my affiliates uses it on his payday loan sites (not through my stuff) he is pretty new but pulls in ~$50 per profit day with one campaign.
      • Starting price is around .015 per page view (real person has your site popped up in their face—really annoying)
    • Mostly Real People Who Do Convert
      • Finally the good stuff
      • These engines can give you people who are actively in the “buy” mode.
      • $$$ $$$ $$$ $$ $$ $$$$ 444$$$$$44$4$$
    • Real People Who Click and Convert
      • Superpages
      • 7Search (Really)
      • Clickriver
      • Business.com
      • Facebook (if you can find the right niche.. Or so it seems)
      • GameAds.com
      • Game-Advertising-Online.com (yeah I know)
      • MSN
      • Adwords
      • Yahoo
    • Superpages
    • 7Search
      • Used to suck. Really bad.
      • Now they are good.
      • Their traffic come from feed partners, zango, parked domains and their knockoff of Adsense
      • Take good keywords and ads from GYM and put them here. Cut bids in half (at least)
      • Works best on generic words (not much longtail here) auto insurance vs classic auto insurance in kentucky
      • Don’t forget domain keyword bids “cf insurance” will get you some parked domain typein redirects.
    • Clickriver
      • Amazon’s attempt at adsense (poorly done)
      • Real people who convert though.
      • These are buyers looking for something.
      • No more keywords, just categories now. (as of May 1)
      • Not much traffic but pretty decent conversions when they do click.
    • Business.com
      • Adwords ads are already showing up here.
      • Now you can have you ad show up twice ;)
      • Real people and real conversions
    • Facebook strategy
      • Create multiple accounts with different demographics.
      • Look at the adboard make a note of what is there for that demo
      • Check again every day for a week or so.
      • Now you will know what seems to work long term
      • Payday loans to dumb college students and certain kinds of dating sites seems to rise to the top for male demographics.
      • I haven’t tested women yet. – This is a todo for me
      • *This might also work for SocialMedia (from earlier)
    • Specialty PPC GameAds.com, Game-Advertising-Online.com
      • I wanted to target gamers. So I went to the sites they go to (mmorpg,com, guild sites, etc.)
      • Look at the source of the page to see who is serving their ads. Then go there.
      • PPC is becoming more and more prevalent. 2/3 offered PPC; I said No to CPM – I already knew my conversions. PPC = .10 CPM
      • Usually have to make image/video ads. But that is good because since you already made them, put them in Google’s content network.
      • Great clickthrough and conversions
    • MSN/Yahoo/Google
      • Conventional Wisdom Applies
      • Lower bids on convent networks then search
      • Don’t run the same campaign for content that you do for search. Test multiple ads per keyword, move higher CTR ad/keyword combos into their own adgroup, drop non performing keywords, etc.
    • Success with PPC
      • Be willing to lose money
      • Test, test, test.
      • Track EVERYTHING. (Time of day, color of button, keyword, ad, source, so on) – I track keyword, ad, time of day, source, referrer, actual keywords used.
      • Don’t pass keyword in URL’s they will get stolen, use ID’s
      • Questions?