Web 2010 – Ten Trends Defining Your Future

Web: 2010 Discover the 10 Trends Defining Your Business Future JayBerkowitz TenGoldenRules.com

Web: 2010 Discover the 10 Trends Defining Your Business Future * What innovations are driving success? * Top social media websites for business? * What is the future for Google and who is poised to challenge their market presence? * How can you use the internet to build your personal brand? * How do you make money in Social Media? * How do you Twitter? Do I need a Long Tail? What’s a PeoplePond? * http://presentation.tengoldenrules.com

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

Web: 2010 Discover the 10 Strategies Defining Your Future

Strategy #1 Micro Communications

We take our news in small ‘bites’ RSS Subscription

Micro Communications - Twitter

Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

@MissionPie

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Micro Marketing

The Three E’s - Educate

The Three E’s - Entertain

The Three E’s - Engage www.Twitter.com/Iconic88

Strategy #1 Micro Communications

Strategy: Short Communications for a short attention span

Business Applications: RSS Subscriptions, Twitter for Business, Qik

Advanced Strategies: The 3 E’s: Educate, Entertain, Engage

Virtualization

Training in Second Life

ErinBlaskie – Virtual Assistant

GoToMeeting – Virtual Meetings

Guru – Virtual Employees

Date.com – Virtual Dating

Strategy #2 Virtualization

Strategy: Businesses and segments going virtual

Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings,

Advanced Strategies: Provide Virtual Services, Virtual Training

Free! #3

Free Music - RadioHead

Podcasts!!! FREE on iTunes

83,794 Links to the Site Alexa Rank 26,826 Google Page Rank 6/10 SEO Quake Toolbar

1,440 pages indexed or ‘read’ by Google Alexa Rank 19,587 Google Page Rank 8/10 SEO Quake Toolbar

1,367 Links to the Site Google Page Rank 4/10 SEO Quake Toolbar

155 Links to the Site Google Page Rank 3/10 SEO Quake Toolbar

Compete.com

SpyFu

Strategy #3 Free!

Strategy: Amazing Free Products with a revenue model attached

Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes

Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu)

Strategy #4 Social Search

Social Search Search.Twitter.com

Brett Hurt CEO

Strategy #4 - Social Search

Strategy: Add reviews to websites, participate in ratings and reviews

Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List

Advanced Strategies:

Build a Community around your Information Product! Ask for Ratings, Get Listed, Maps

Strategy #5Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU

Strategy #5 Customer Service as the New Marketing Department

Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects

Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6

Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment.

Strategy #6 Disintermediation – Part 2

HARO – HelpAReporterOut.com

Sample HARO Media Leads

URGENT 0) Homeowners default on modified mortgages (USA Today)

1) Companies doing well (Marketwatch.com)

9) New parents fighting about money (Pregnancy Magazine)

10) Social Networking Articles/Blogs etc. (EBook)

28) Finding the best IT talent (Processor Magazine)

31) Best cruising deals of 2009 (Los Angles Times)

32) Finances during long-term travel (Book)

Strategy #6 Disintermediation – Part II

Strategy: Take advantage of ‘news hole’, disintermediate existing business models

Business Applications: Develop products to connect directly with consumers

Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities?

Strategy #7

Zygna - $40 Million

Widgetbox

Blog Widget Created to Serve Headlines Blidget’

Strategy #7 Super Widgetization

Strategy: Develop applications to go direct to the desktop, Facebook, iPhone

Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone

Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget!

Video!

Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search

TubeMogul – Distribute to 14+ Sites with Great Reporting

Strategy #8 - Video!

Strategy: Videos build viral traffic and conversion

Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords

Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy

Strategy #9 Personal Brand!

“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997

1. Be You Own Brand Manger

Develop your brand marketing plan.

How are you going to promote your brand? How are you going to take it to the next level?

Set specific, measurable goals

2. Determine Your USP

What makes you Distinctive?

How can you enhance your unique skills

I determined my USP was a combination of brand and online

I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Follow your passion!

Where do you like to hang out

What do you love to read?

Create your content in an area that you really care about

4. Listen

“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”

Chris Brogan

5. Embrace Your Inner Author

Create unique content.

Write a blog. Write a book or a free eBook

Submit articles to industry publications.

Create a website.

Build great content on Facebook and LinkedIn

6. Build Your Net

Set a goal to make a few quality connections

Give to Get

Ask about them

Add new contacts and follow up

Be my friend!

Safety Net

7. Volunteer to Shine

Volunteer to develop new skills

Work in a comfort zone then push yourself

Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

Missy Ward winner of the ShareASale Pay It Forward Award!

8. Innovate to Lead

Test new technologies. Take a free trial.

Report on how new tools they work on your blog.

Position yourself as an early adopter and soon people will be asking you about the next big thing!

9. Entrepreneur

Entrepreneur is a verb

I wish I started earlier in my career.

Employers look to hire people who have managed their own business

No barriers to starting.

Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up!

The biggest differentiator for my career

Toastmasters

Volunteered for the social committee at work and the charity association

Presentation Zen

Practice makes perfect!

PeoplePond.com and Google Profiles

Strategy #9 Build Your Personal Brand

Strategy: Carve out a Unique Niche for your Personal Brand

Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters

Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles

an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word "semantics" itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)

Tim Berners-Lee

“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.”

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