Web: 2010   Discover the 10 Trends  Defining Your Business Future JayBerkowitz TenGoldenRules.com
Web: 2010 Discover the 10 Trends  Defining Your Business Future * What innovations are driving success? * Top social media...
 
 
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Web: 2010   Discover the 10 Strategies  Defining Your Future
Strategy #1 Micro Communications
We take our news in small ‘bites’ RSS Subscription
Micro Communications - Twitter
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
@MissionPie <ul><li>@MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have S...
Micro Marketing
 
 
The Three E’s - Educate
The Three E’s - Entertain
The Three E’s - Engage   www.Twitter.com/Iconic88
Strategy #1 Micro Communications <ul><li>Strategy: Short Communications for a short attention span </li></ul><ul><li>Busin...
Virtualization
Virtualization
Training in Second Life
ErinBlaskie – Virtual Assistant
GoToMeeting – Virtual Meetings
Guru – Virtual Employees
Date.com – Virtual Dating
Strategy #2 Virtualization <ul><li>Strategy: Businesses and segments going virtual </li></ul><ul><li>Business Applications...
Free! #3
 
Free Music - RadioHead
Podcasts!!! FREE on iTunes
 
83,794 Links to the Site Alexa Rank 26,826 Google Page Rank 6/10 SEO Quake Toolbar
1,440 pages indexed or ‘read’ by Google Alexa Rank 19,587 Google Page Rank 8/10 SEO Quake Toolbar
1,367 Links to the Site Google Page Rank 4/10 SEO Quake Toolbar
155 Links to the Site Google Page Rank 3/10 SEO Quake Toolbar
Compete.com
 
SpyFu
Strategy #3 Free! <ul><li>Strategy: Amazing Free Products with a revenue model attached </li></ul><ul><li>Business Applica...
Strategy #4  Social Search
 
Social Search  Search.Twitter.com
 
 
 
Brett Hurt CEO
 
Strategy #4  - Social Search <ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><...
Strategy #5Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
 
 
 
 
 
 
 
Strategy #5 Customer Service as the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and deve...
Strategy #6  Disintermediation – Part 2
 
 
HARO – HelpAReporterOut.com
Sample HARO Media Leads <ul><li>URGENT  0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Compa...
Strategy #6 Disintermediation – Part II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business...
Strategy #7
Zygna - $40 Million
 
 
 
 
 
 
 
 
Widgetbox
Blog Widget Created to Serve Headlines  Blidget’
Strategy #7  Super Widgetization <ul><li>Strategy: Develop applications to go direct to the desktop, Facebook, iPhone </li...
Video!
 
Sales increased 5x  http://www.youtube.com/watch?v=qg1ckCkm8YI
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate  “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
TubeMogul – Distribute to 14+ Sites  with Great Reporting
Strategy #8 - Video! <ul><li>Strategy: Videos build viral traffic  and conversion </li></ul><ul><li>Business Applications:...
Strategy #9 Personal Brand!
“ Start right now : as of this moment you're going to think of yourself differently!  You're not an &quot;employee&quot; o...
<ul><li>1. Be You Own Brand Manger  </li></ul><ul><li>Develop your brand marketing plan.  </li></ul><ul><li>How are you go...
<ul><li>2. Determine Your USP  </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your un...
<ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out  </li></ul><ul><li>What do you love to rea...
<ul><li>4. Listen   </li></ul><ul><li>“ Listening is my first move in starting to understand social media.  G o and read b...
<ul><li>5. Embrace Your Inner Author   </li></ul><ul><li>Create unique content.  </li></ul><ul><li>Write a blog. Write a b...
<ul><li>6.  Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections  </li></ul><ul><li>Give to Get <...
<ul><li>7. Volunteer to Shine  </li></ul><ul><li>Volunteer to develop new skills  </li></ul><ul><li>Work in a comfort zone...
<ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial.  </li></ul><ul><li>Report on how n...
<ul><li>9. Entrepreneur  </li></ul><ul><li>Entrepreneur is a verb  </li></ul><ul><li>I wish I started earlier in my career...
<ul><li>10. Speak Up!  </li></ul><ul><li>The biggest differentiator for my career  </li></ul><ul><li>Toastmasters  </li></...
PeoplePond.com and  Google Profiles
Strategy #9   Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><...
 
an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined,  mak...
Tim Berners-Lee <ul><li>“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the ...
Did you mean…
THAT IS A LOT OF DATA
<ul><li>Micro Communications  </li></ul><ul><li>Virtualization  </li></ul><ul><li>Free! </li></ul><ul><li>Social Search </...
What is TenGoldenRules.com?
What is TenGoldenRules.com?  Affiliate Program Management
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
What is TenGoldenRules.com?  Blogs
What is TenGoldenRules.com?  Social Media
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation!  </li></...
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Web 2010 – Ten Trends Defining Your Future

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As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.

Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)

Published in: Business, Technology, Design
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Web 2010 – Ten Trends Defining Your Future

  1. 1. Web: 2010 Discover the 10 Trends Defining Your Business Future JayBerkowitz TenGoldenRules.com
  2. 2. Web: 2010 Discover the 10 Trends Defining Your Business Future * What innovations are driving success? * Top social media websites for business? * What is the future for Google and who is poised to challenge their market presence? * How can you use the internet to build your personal brand? * How do you make money in Social Media? * How do you Twitter? Do I need a Long Tail? What’s a PeoplePond? * http://presentation.tengoldenrules.com
  3. 5. Recent Media Wall Street Journal
  4. 6. Recent Media Business Journal
  5. 7. Recent Media B&T Australia
  6. 8. Recent Media FOX TV
  7. 9. Web: 2010 Discover the 10 Strategies Defining Your Future
  8. 10. Strategy #1 Micro Communications
  9. 11. We take our news in small ‘bites’ RSS Subscription
  10. 12. Micro Communications - Twitter
  11. 13. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  12. 14. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  13. 15. Micro Marketing
  14. 18. The Three E’s - Educate
  15. 19. The Three E’s - Entertain
  16. 20. The Three E’s - Engage www.Twitter.com/Iconic88
  17. 21. Strategy #1 Micro Communications <ul><li>Strategy: Short Communications for a short attention span </li></ul><ul><li>Business Applications: RSS Subscriptions, Twitter for Business, Qik </li></ul><ul><li>Advanced Strategies: The 3 E’s: Educate, Entertain, Engage </li></ul>
  18. 22. Virtualization
  19. 23. Virtualization
  20. 24. Training in Second Life
  21. 25. ErinBlaskie – Virtual Assistant
  22. 26. GoToMeeting – Virtual Meetings
  23. 27. Guru – Virtual Employees
  24. 28. Date.com – Virtual Dating
  25. 29. Strategy #2 Virtualization <ul><li>Strategy: Businesses and segments going virtual </li></ul><ul><li>Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings, </li></ul><ul><li>Advanced Strategies: Provide Virtual Services, Virtual Training </li></ul>
  26. 30. Free! #3
  27. 32. Free Music - RadioHead
  28. 33. Podcasts!!! FREE on iTunes
  29. 35. 83,794 Links to the Site Alexa Rank 26,826 Google Page Rank 6/10 SEO Quake Toolbar
  30. 36. 1,440 pages indexed or ‘read’ by Google Alexa Rank 19,587 Google Page Rank 8/10 SEO Quake Toolbar
  31. 37. 1,367 Links to the Site Google Page Rank 4/10 SEO Quake Toolbar
  32. 38. 155 Links to the Site Google Page Rank 3/10 SEO Quake Toolbar
  33. 39. Compete.com
  34. 41. SpyFu
  35. 42. Strategy #3 Free! <ul><li>Strategy: Amazing Free Products with a revenue model attached </li></ul><ul><li>Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes </li></ul><ul><li>Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu) </li></ul>
  36. 43. Strategy #4 Social Search
  37. 45. Social Search Search.Twitter.com
  38. 49. Brett Hurt CEO
  39. 51. Strategy #4 - Social Search <ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><li>Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Build a Community around your Information Product! Ask for Ratings, Get Listed, Maps </li></ul>
  40. 52. Strategy #5Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
  41. 60. Strategy #5 Customer Service as the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects </li></ul><ul><li>Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6 </li></ul><ul><li>Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment. </li></ul>
  42. 61. Strategy #6 Disintermediation – Part 2
  43. 64. HARO – HelpAReporterOut.com
  44. 65. Sample HARO Media Leads <ul><li>URGENT 0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Companies doing well (Marketwatch.com) </li></ul><ul><li>9) New parents fighting about money (Pregnancy Magazine) </li></ul><ul><li>10) Social Networking Articles/Blogs etc. (EBook) </li></ul><ul><li>28) Finding the best IT talent (Processor Magazine) </li></ul><ul><li>31) Best cruising deals of 2009 (Los Angles Times) </li></ul><ul><li>32) Finances during long-term travel (Book) </li></ul>
  45. 66. Strategy #6 Disintermediation – Part II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business models </li></ul><ul><li>Business Applications: Develop products to connect directly with consumers </li></ul><ul><li>Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities? </li></ul>
  46. 67. Strategy #7
  47. 68. Zygna - $40 Million
  48. 77. Widgetbox
  49. 78. Blog Widget Created to Serve Headlines Blidget’
  50. 79. Strategy #7 Super Widgetization <ul><li>Strategy: Develop applications to go direct to the desktop, Facebook, iPhone </li></ul><ul><li>Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone </li></ul><ul><li>Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget! </li></ul>
  51. 80. Video!
  52. 82. Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI
  53. 83. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  54. 84. Best Practices – Educate “How to Videos”
  55. 85. Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
  56. 86. TubeMogul – Distribute to 14+ Sites with Great Reporting
  57. 87. Strategy #8 - Video! <ul><li>Strategy: Videos build viral traffic and conversion </li></ul><ul><li>Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords </li></ul><ul><li>Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy </li></ul>
  58. 88. Strategy #9 Personal Brand!
  59. 89. “ Start right now : as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997
  60. 90. <ul><li>1. Be You Own Brand Manger </li></ul><ul><li>Develop your brand marketing plan. </li></ul><ul><li>How are you going to promote your brand? How are you going to take it to the next level? </li></ul><ul><li>Set specific, measurable goals </li></ul>
  61. 91. <ul><li>2. Determine Your USP </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your unique skills </li></ul><ul><li>I determined my USP was a combination of brand and online </li></ul><ul><li>I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life </li></ul>
  62. 92. <ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out </li></ul><ul><li>What do you love to read? </li></ul><ul><li>Create your content in an area that you really care about </li></ul>
  63. 93. <ul><li>4. Listen </li></ul><ul><li>“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” </li></ul>Chris Brogan
  64. 94. <ul><li>5. Embrace Your Inner Author </li></ul><ul><li>Create unique content. </li></ul><ul><li>Write a blog. Write a book or a free eBook </li></ul><ul><li>Submit articles to industry publications. </li></ul><ul><li>Create a website. </li></ul><ul><li>Build great content on Facebook and LinkedIn </li></ul>
  65. 95. <ul><li>6. Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections </li></ul><ul><li>Give to Get </li></ul><ul><li>Ask about them </li></ul><ul><li>Add new contacts and follow up </li></ul><ul><li>Be my friend! </li></ul><ul><li>Safety Net </li></ul>
  66. 96. <ul><li>7. Volunteer to Shine </li></ul><ul><li>Volunteer to develop new skills </li></ul><ul><li>Work in a comfort zone then push yourself </li></ul><ul><li>Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! </li></ul>Missy Ward winner of the ShareASale Pay It Forward Award!
  67. 97. <ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial. </li></ul><ul><li>Report on how new tools they work on your blog. </li></ul><ul><li>Position yourself as an early adopter and soon people will be asking you about the next big thing! </li></ul>
  68. 98. <ul><li>9. Entrepreneur </li></ul><ul><li>Entrepreneur is a verb </li></ul><ul><li>I wish I started earlier in my career. </li></ul><ul><li>Employers look to hire people who have managed their own business </li></ul><ul><li>No barriers to starting. </li></ul><ul><li>Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. </li></ul>
  69. 99. <ul><li>10. Speak Up! </li></ul><ul><li>The biggest differentiator for my career </li></ul><ul><li>Toastmasters </li></ul><ul><li>Volunteered for the social committee at work and the charity association </li></ul><ul><li>Presentation Zen </li></ul><ul><li>Practice makes perfect! </li></ul>
  70. 100. PeoplePond.com and Google Profiles
  71. 101. Strategy #9 Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><li>Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters </li></ul><ul><li>Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles </li></ul>
  72. 103. an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word &quot;semantics&quot; itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)
  73. 104. Tim Berners-Lee <ul><li>“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” </li></ul>
  74. 105. Did you mean…
  75. 106. THAT IS A LOT OF DATA
  76. 107. <ul><li>Micro Communications </li></ul><ul><li>Virtualization </li></ul><ul><li>Free! </li></ul><ul><li>Social Search </li></ul><ul><li>Customer Service as Marketing Department </li></ul><ul><li>Disintermediation – Part 2 </li></ul><ul><li>Super-Widgetization </li></ul><ul><li>Video Video Video! </li></ul><ul><li>Personal Branding </li></ul><ul><li>Semantic Web / Web 3.0 </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future
  77. 108. What is TenGoldenRules.com?
  78. 109. What is TenGoldenRules.com? Affiliate Program Management
  79. 110. What is TenGoldenRules.com? Landing Pages & Conversion
  80. 111. What is TenGoldenRules.com? Video
  81. 112. What is TenGoldenRules.com? Viral Marketing
  82. 113. What is TenGoldenRules.com? Search Engine Marketing
  83. 114. What is TenGoldenRules.com? eNewsletters
  84. 115. What is TenGoldenRules.com? New Program Launch Strategy
  85. 116. What is TenGoldenRules.com? Blogs
  86. 117. What is TenGoldenRules.com? Social Media
  87. 118. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>http://presentations.tengoldenrules.com </li></ul><ul><li>f/u </li></ul><ul><li>Q&A </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

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