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Web 2.0 for Affiliates

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You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

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  • Good afternoon everybody. My name is Ernie St. Gelais and this afternoon I’d like to talk about Web 2.0 for Affiliates and how an affiliate might use these advanced promotion tools/techniques to drive qualified traffic to a merchant’s site.
  • Transcript

    • 1. Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector
    • 2. Abstract
      • You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?
    • 3. Overview
      • Web 2.0 Defined
      • Web 1.0 (Traditional) Ads
      • Web 2.0 – Beyond the Ad
        • Creatives
        • Tools
        • Techniques/Strategies
      • Web 2.0 In-Use
      • Share Your Knowledge (aka Q&A)
    • 4. Web 2.0 - Defined
      • Quiz Time
        • Which of the following would you NOT classify as Web 2.0?
          • AdSense
          • Video Ads
          • Wikis
          • Blogging
          • All of the above are considered Web 2.0
    • 5. Web 2.0 - Defined
      • Quiz Time
        • Which of the following would you NOT classify as Web 2.0?
          • AdSense
          • Video Ads
          • Wikis
          • Blogging
          • All of the above are considered Web 2.0
    • 6. Web 2.0 - Defined syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views search engine optimization --> domain name speculation upcoming.org and EVDB --> evite blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com BitTorrent --> Akamai Flickr --> Ofoto Google AdSense --> DoubleClick Web 2.0   Web 1.0
    • 7. Web 2.0 - Defined
      • Quiz Time
        • Which of the following sites would you classify as Web 1.0?
          • Google Search
          • YouTube
          • Facebook
          • Flickr
          • All of the above are considered Web 2.0 sites
    • 8. Web 2.0 - Defined
      • Quiz Time
        • Which of the following sites would you classify as Web 1.0?
          • Google Search
          • YouTube
          • Facebook
          • Flickr
          • All of the above are considered Web 2.0 sites
    • 9. Web 2.0 - Defined
      • Quiz Time
        • Web 2.0 is most often (by the public) characterized by?
          • User interactivity
          • Use of data repositories to alter page content
          • AJAX-coded scripting
          • Video content
    • 10. Web 2.0 - Defined
      • Quiz Time
        • Web 2.0 is most often (by the public) characterized by?
          • User interactivity
          • Use of data repositories to alter page content
          • AJAX-coded scripting
          • Video content
    • 11. Web 2.0 - Defined “ Web 2.0 also has been called the "participatory Web" that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast. Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”
    • 12. Web 2.0 - Defined
      • What is Web 2.0 for Affiliates?
        • Involves user interactivity with your page or ad
        • Uses dynamic data (usually from a variety of sources) on pages to provide a more qualified ad for the user
        • Applies AJAX-coding to alter all, or more commonly, part of a page to enhance the user experience
    • 13. Web 1.0 (Traditional) Ads
      • Text Links
      • Images (gif, jpg, png)
      • Email (generally HTML)
      • Flash
      • Product (Data) Feed Exports
      • RSS Feeds
      • Coupon Feeds
    • 14. Web 2.0 Creatives
      • Widgets/Gadgets, utilizing
        • Product (Data) Feeds
        • RSS and Listing feeds
        • Optimization Technologies
      • In-Text Ads (Double Underlined Links)
      • Video Ads
    • 15. Web 2.0 Creatives - Widgets
      • Providers
        • Amazon
        • WidgetBucks
        • PayDotCom
        • Many Affiliate Networks
      “ A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!” … and makes us lots of money!
    • 16. Web 2.0 Creatives - Widgets
    • 17. Web 2.0 Creatives – In-Text Ads
      • JavaScript which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.
      • Providers
        • Vibrant Media – Intellitxt
        • iMedia Connection
        • Kontera
    • 18. Web 2.0 Creatives - In-Text Ads
    • 19. Web 2.0 Creatives - Video Ads
      • Various Types
        • Pre-Roll, Mid-Roll, Post-Roll
        • User action may be required
      • Not all Video is Affiliate ready
        • Use of the clickTag (in Flash file) may be necessary
      • Providers
        • Google AdSense
        • WebVideoZone.com
        • Soon, everyone
    • 20. Web 2.0 Creatives - Video Ads
    • 21. Web 2.0 Tools
      • There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer
      • Sam Harrelson’s Top Ten GTD Tools
      The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook CallWave – transcribes voicemail Sandy – integrates with email/calendar Ma.gnolia – web bookmarks Basecamp / Backpack / Highrise – product management Google Docs – substitute for MS Word Jott – short voice messages Remember The Milk – To Do lists Google Calendar – mobile enabled Harvest – time tracking application
    • 22. Web 2.0 Techniques/Strategies
      • Not intended for the faint of heart
      • Have the capability to offer an affiliate substantial rewards, some due to their viral nature
      • Some to consider
        • Communicating with Twitter, Pownce, Tumblr
        • Feed consolidation with Yahoo Pipes
        • Viral marketing with Widget/Gadget Directories
        • Social marketing using Facebook Apps
    • 23. Web 2.0 Techniques/Strategies
    • 24. Web 2.0 Techniques/Strategies
    • 25. Web 2.0 Techniques/Strategies
    • 26. Web 2.0 Techniques/Strategies
    • 27. Web 2.0 In-Use
      • Simple
        • Amazon Widgets
        • Freerice.com
      • Advanced
        • Pipes for Affiliates
        • Facebook Application
        • WidgetBox Content
    • 28. Web 2.0 In-Use – Amazon Widgets
    • 29. Web 2.0 In-Use – Amazon Widgets
    • 30. Web 2.0 In-Use – FreeRice.com
    • 31. Web 2.0 In-Use – Pipes
    • 32. Web 2.0 In-Use – Pipes
    • 33. Web 2.0 In-Use – Pipes <script src=&quot;http://pipes.yahoo.com/js/listbadge.js&quot;>{&quot;pipe_id&quot;:&quot;8pkajB6j3BGNr3RJEpPZnA&quot;,&quot;_btype&quot;:&quot;list&quot;,&quot;pipe_params&quot;:{&quot;tag&quot;:&quot;&quot;,&quot;node&quot;:&quot;172635&quot;,&quot;style&quot;:&quot;2&quot;}}</script>
    • 34. Web 2.0 In-Use – Facebook
    • 35. Web 2.0 In-Use – Facebook
    • 36. Web 2.0 In-Use – Facebook
    • 37. Web 2.0 In-Use – Facebook
    • 38. Web 2.0 In-Use – Widgetbox
    • 39. Web 2.0 In-Use – Widgetbox
    • 40. Web 2.0 In-Use – Widgetbox
    • 41. Summary
      • It’s a brave new world out there
      • Filled with some exciting new technologies
      • Which offer the promise of dramatically increasing commissions
      • So, dip your toe in the water!
    • 42. Share Your Knowledge (aka Q&A)
      • Fire Away

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