Web 2.0 for Affiliates

Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector

Abstract

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

Overview

Web 2.0 Defined

Web 1.0 (Traditional) Ads

Web 2.0 – Beyond the Ad

Creatives

Tools

Techniques/Strategies

Web 2.0 In-Use

Share Your Knowledge (aka Q&A)

Web 2.0 - Defined

Quiz Time

Which of the following would you NOT classify as Web 2.0?

AdSense

Video Ads

Wikis

Blogging

All of the above are considered Web 2.0

Web 2.0 - Defined

Quiz Time

Which of the following would you NOT classify as Web 2.0?

AdSense

Video Ads

Wikis

Blogging

All of the above are considered Web 2.0

Web 2.0 - Defined syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views search engine optimization --> domain name speculation upcoming.org and EVDB --> evite blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com BitTorrent --> Akamai Flickr --> Ofoto Google AdSense --> DoubleClick Web 2.0 Web 1.0

Web 2.0 - Defined

Quiz Time

Which of the following sites would you classify as Web 1.0?

Google Search

YouTube

Facebook

Flickr

All of the above are considered Web 2.0 sites

Web 2.0 - Defined

Quiz Time

Which of the following sites would you classify as Web 1.0?

Google Search

YouTube

Facebook

Flickr

All of the above are considered Web 2.0 sites

Web 2.0 - Defined

Quiz Time

Web 2.0 is most often (by the public) characterized by?

User interactivity

Use of data repositories to alter page content

AJAX-coded scripting

Video content

Web 2.0 - Defined

Quiz Time

Web 2.0 is most often (by the public) characterized by?

User interactivity

Use of data repositories to alter page content

AJAX-coded scripting

Video content

Web 2.0 - Defined “ Web 2.0 also has been called the "participatory Web" that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast. Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”

Web 2.0 - Defined

What is Web 2.0 for Affiliates?

Involves user interactivity with your page or ad

Uses dynamic data (usually from a variety of sources) on pages to provide a more qualified ad for the user

Applies AJAX-coding to alter all, or more commonly, part of a page to enhance the user experience

Web 1.0 (Traditional) Ads

Text Links

Images (gif, jpg, png)

Email (generally HTML)

Flash

Product (Data) Feed Exports

RSS Feeds

Coupon Feeds

Web 2.0 Creatives

Widgets/Gadgets, utilizing

Product (Data) Feeds

RSS and Listing feeds

Optimization Technologies

In-Text Ads (Double Underlined Links)

Video Ads

Web 2.0 Creatives - Widgets

Providers

Amazon

WidgetBucks

PayDotCom

Many Affiliate Networks

“ A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!” … and makes us lots of money!

Web 2.0 Creatives - Widgets

Web 2.0 Creatives – In-Text Ads

JavaScript which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.

Providers

Vibrant Media – Intellitxt

iMedia Connection

Kontera

Web 2.0 Creatives - In-Text Ads

Web 2.0 Creatives - Video Ads

Various Types

Pre-Roll, Mid-Roll, Post-Roll

User action may be required

Not all Video is Affiliate ready

Use of the clickTag (in Flash file) may be necessary

Providers

Google AdSense

WebVideoZone.com

Soon, everyone

Web 2.0 Creatives - Video Ads

Web 2.0 Tools

There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer

Sam Harrelson’s Top Ten GTD Tools

The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook CallWave – transcribes voicemail Sandy – integrates with email/calendar Ma.gnolia – web bookmarks Basecamp / Backpack / Highrise – product management Google Docs – substitute for MS Word Jott – short voice messages Remember The Milk – To Do lists Google Calendar – mobile enabled Harvest – time tracking application

Web 2.0 Techniques/Strategies

Not intended for the faint of heart

Have the capability to offer an affiliate substantial rewards, some due to their viral nature

Some to consider

Communicating with Twitter, Pownce, Tumblr

Feed consolidation with Yahoo Pipes

Viral marketing with Widget/Gadget Directories

Social marketing using Facebook Apps

Web 2.0 Techniques/Strategies

Web 2.0 In-Use

Simple

Amazon Widgets

Freerice.com

Advanced

Pipes for Affiliates

Facebook Application

WidgetBox Content

Web 2.0 In-Use – Amazon Widgets

Web 2.0 In-Use – FreeRice.com

Web 2.0 In-Use – Pipes

Web 2.0 In-Use – Pipes <script src="http://pipes.yahoo.com/js/listbadge.js">{"pipe_id":"8pkajB6j3BGNr3RJEpPZnA","_btype":"list","pipe_params":{"tag":"","node":"172635","style":"2"}}</script>

Web 2.0 In-Use – Facebook

Web 2.0 In-Use – Widgetbox

Summary