Video: Biggest Affiliate Marketing Opportunity Since Google
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Video: Biggest Affiliate Marketing Opportunity Since Google

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Discover the secrets of affiliate video promotion. Learn how you can increase your traffic and conversions by leveraging some of the most popular video sites.

Discover the secrets of affiliate video promotion. Learn how you can increase your traffic and conversions by leveraging some of the most popular video sites.

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Video: Biggest Affiliate Marketing Opportunity Since Google Video: Biggest Affiliate Marketing Opportunity Since Google Presentation Transcript

  • Affiliate Summit West 2010 Video: Biggest Affiliate Marketing Opportunity Since Google Jeremy Palmer President, Quit Your Day Job LLC Rosalind Gardner CEO, Webvista Inc.
  • Online Video Statistics
    • People watched 21 billion online videos in July – YouTube + Google properties accounted for 9 billion of those views
    • 158 million online viewers watched an average of 135 videos per month (almost 5/day).
    • Average viewer watched 8 hours per month
    Source – Comscore Video Metrix – July 2009
  • Online Video Statistics
    • 81% of total US Internet audience viewed online video
    • The average online video was 3.7 minutes
    View slide
  • YouTube Statistics View slide
  • YouTube Statistics
    • YouTube – People watch hundreds of millions of videos a day.
    • YouTube – People are uploading hundreds of thousands of videos a day
    • YouTube – Every minute 20 hours of video is uploaded
    Source – YouTube Fact Sheet
  • YouTube Statistics
    • YouTube – Broad and diverse audience between 18-55 with an even split of men and women.
    • YouTube – 51% of visitors come back weekly
    • YouTube – 52% of visitors between 18-34 share videos often
    Source – YouTube Fact Sheet
  • Why Online Video
    • Build trust
    • Engagement
    • Increase conversions
    • Google’s Universal Search
    • YouTube Search (25% of Google’s Searches and bigger than Yahoo - #2 search engine)
    Source – Comscore Expanded Search Query Report
  • Why Online Video
    • Bottom Line
      • Traffic + Conversions
  • Equipment Requirements
    • Camera
      • Webcam, Mini DV, Flip
    • Tripod
      • Desk size or full size
    • Studio
      • Keep it clean (shouldn’t distract from the subject)
  • Equipment Requirements
    • Video Software
      • Windows: Movie Maker (free)
      • Mac: iMovie (free)
    • Screencasting Software
      • Windows: Jing (free), Camtasia
      • Mac: Jing (free), ScreenFlow
  • Optional Equipment
    • External microphone
    • Green screen
    • JW Player
      • LongTailVideo.com
    • Amazon S3 for Hosting Videos
  • Making Your Video
    • Create an outline or PowerPoint
      • What point do you want to get across?
      • Who is going to be watching the video?
      • What do you want them to do?
    • Avoid scripting
      • Looks unnatural and uncomfortable
      • You’re not a news anchor
  • Making Your Video
    • Have confidence – just be you
    • Speak naturally – doesn’t have to be perfect
    • Keep it as short as possible (attention spans are short online)
    • Try to let it run, edit later (it’s much faster)
  • Making Your Video
    • Be energetic – you have to be more animated
    • Practice makes perfect
  • Creating a YouTube Channel
    • Complete your profile – be detailed
    • Customize layout
      • Set featured video, choose top videos, hide/show modules
    • Set a customized background
  • Uploading to YouTube
    • Save your video as .MOV, .AVI, or .MPG
    • Up to 2 GB
    • Up to 10 min
    • Upload up to 10 videos at a time
  • Uploading to YouTube
    • Optimize Video Information
      • Title (super important), description, tags
      • Choose the right category
      • Choose your thumbnail (after uploaded)
      • Allow rating, comments, comment voting, embedding, syndication, etc.
  • Being Social on YouTube
    • Comment on videos
    • Subscribe to relevant channels – Post useful comments on their channel (not spam)
    • Add friends with similar interests
    • Encourage people to rate/comment on your videos
  • Ranking Factors on YouTube
    • Title + description + tags
    • Views + Engagement
    • Ratings + Comments
    • Embeds + Shares + Favorites
    • Channel subscribers
    • Inbound links
    • Video age
  • Improve Your Rankings
    • Make AWESOME content!
    • Build your following
    • Ask for ratings, comments, etc.
    • Build links to your content
  • Marketing Your Video
    • Post a link from your social media profiles and website.
    • Use a video distribution service to extend your reach to other video and social media sites:
      • TubeMogul.com, TrafficGeyser.com,
  • Recap and What’s Next
    • Online PR with expert Janet Thaeler