Your SlideShare is downloading. ×
0
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Using Social Media For Commodity Affiliate Programs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Media For Commodity Affiliate Programs

1,758

Published on

Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.

Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,758
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
48
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Social Media with Affiliate Programs Dave Taylor, Principal, Intuitive Systems, LLC http://www. DaveTaylorOnline .com/ (c) 2009 by Intuitive Systems, LLC
  • 2. The challenge… <ul><li>Affiliate Marketing is a Commodity Business </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 3. It all comes down to placement… (c) 2009 by Intuitive Systems, LLC
  • 4. Or Is It About Design <ul><li>Are you more likely to buy from an attractive Web site than an ugly one? </li></ul><ul><li>Really? </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 5. So how do you differentiate? (c) 2009 by Intuitive Systems, LLC
  • 6. Why do people decide to buy? <ul><li>“ People rationalize buying decisions based on facts, but they make buying decisions based on feelings .” Bryan Eisenberg, ClickZ News </li></ul>Source: blogs. psychology today.com (c) 2009 by Intuitive Systems, LLC
  • 7. Influential sites can charge more <ul><li>Price elasticity is the extent to which sales drop as prices increase </li></ul><ul><li>If people buy based on emotion, make ‘em love you and they’ll pay a higher price. </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 8. Ergo, you need… <ul><li>Authority </li></ul><ul><li>Credibility </li></ul><ul><li>Trustworthiness </li></ul><ul><li>But how do you get it? </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 9. Become an influence leader (c) 2009 by Intuitive Systems, LLC
  • 10. Are You An Influencer Already? <ul><li>Which one are you: </li></ul><ul><ul><li>Connector </li></ul></ul><ul><ul><ul><li>sociable personalities who bring people together </li></ul></ul></ul><ul><ul><li>Maven </li></ul></ul><ul><ul><ul><li>like to pass along knowledge </li></ul></ul></ul><ul><ul><li>Salesman </li></ul></ul><ul><ul><ul><li>adept at persuading the unenlightened </li></ul></ul></ul><ul><ul><li>Dullard </li></ul></ul><ul><ul><ul><li>No comment  </li></ul></ul></ul>(c) 2009 by Intuitive Systems, LLC
  • 11. What is Social Media? <ul><li>Just about any site that involves social interaction… </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Don’t forget blogs and podcasts! (c) 2009 by Intuitive Systems, LLC
  • 12. What networks to utilize? <ul><li>Socialize where your customers are </li></ul><ul><li>That’s the secret. </li></ul><ul><li>Really. </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 13. Find your customers online <ul><li>You need to identify your potential customer base by </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Socio-economic status </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Race </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><li>Maybe it’s time to survey your customers? </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 14. Popular Social Networking Sites (c) 2009 by Intuitive Systems, LLC
  • 15. By Number of Members Source: http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/ (c) 2009 by Intuitive Systems, LLC
  • 16. What are Up and Coming? (c) 2009 by Intuitive Systems, LLC
  • 17. Geographic Differences: Digg Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  • 18. Geographic Differences: Flickr (c) 2009 by Intuitive Systems, LLC
  • 19. Geographic Differences: Indianpad (c) 2009 by Intuitive Systems, LLC
  • 20. Geographic Differences: LiveJournal (c) 2009 by Intuitive Systems, LLC
  • 21. Geographic Differences: Orkut (c) 2009 by Intuitive Systems, LLC
  • 22. Geographic Differences: YouTube (c) 2009 by Intuitive Systems, LLC
  • 23. Geographic Differences: Facebook (c) 2009 by Intuitive Systems, LLC
  • 24. Facebook Demographics? Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  • 25. Exemplary Target Market: Children Primary data source: Businessweek.com (c) 2009 by Intuitive Systems, LLC
  • 26. The Goal of Your Efforts <ul><li>Gain Influence by Becoming a Leader </li></ul><ul><li>“A good leader inspires others with confidence in him; a great leader inspires them with confidence in themselves” </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 27. Is there a Formula for Influence? <ul><li>The six principles of ethical persuasion </li></ul><ul><ul><li>Reciprocity, </li></ul></ul><ul><ul><li>Scarcity, </li></ul></ul><ul><ul><li>Liking, </li></ul></ul><ul><ul><li>Authority, </li></ul></ul><ul><ul><li>Social proof, </li></ul></ul><ul><ul><li>Commitment/consistency. </li></ul></ul>(c) 2009 by Intuitive Systems, LLC
  • 28. What can you accomplish? <ul><li>Ghastly: </li></ul><ul><ul><li>distribute press releases </li></ul></ul><ul><li>Boring but Useful: </li></ul><ul><ul><li>customer service </li></ul></ul><ul><li>Interesting: </li></ul><ul><ul><li>market research </li></ul></ul><ul><li>Cool: </li></ul><ul><ul><li>customer engagement </li></ul></ul>(c) 2009 by Intuitive Systems, LLC
  • 29. Benefits of Social Media Marketing (c) 2009 by Intuitive Systems, LLC
  • 30. How to Engage <ul><li>Have a genuine presence ! </li></ul><ul><li>Pay attention to your customers </li></ul><ul><li>Have fun?  </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 31. Example: Twitter (c) 2009 by Intuitive Systems, LLC
  • 32. Example: Blogger Giveaway Source: http://www.gearlive.com/ (c) 2009 by Intuitive Systems, LLC
  • 33. 31 Days of the Dragon Campaign <ul><li>Nine months after launch, no sales of $5000 laptop </li></ul><ul><li>Gave 31 laptops away, one per site, to top 31 tech sites </li></ul><ul><li>Results: </li></ul><ul><ul><li>380,000 inbound links to the 31 sites discussing the contest </li></ul></ul><ul><ul><li>Combined, bloggers received over 25,000 contest entries </li></ul></ul><ul><ul><li>Bloggers saw 150% increase in traffic (on average) </li></ul></ul><ul><ul><li>Net sales increase in HP laptop? 85% </li></ul></ul><ul><li>Sufficiently successful that they did it again Dec 2008: The “HP Magic” campaign </li></ul>See: http://www.31daysofthedragon.com/ (c) 2009 by Intuitive Systems, LLC
  • 34. Example: YouTube Videos <ul><li>Blendtec Inc. </li></ul><ul><li>Results: </li></ul><ul><ul><li>Viral Videos </li></ul></ul><ul><ul><li>YouTube Channel </li></ul></ul><ul><ul><ul><li>Subscribers: 153,833 </li></ul></ul></ul><ul><ul><ul><li>Channel Views: 2,964,042 </li></ul></ul></ul><ul><ul><li>Sales increase: 700% </li></ul></ul>See: http://www.blendtec.com (c) 2009 by Intuitive Systems, LLC
  • 35. Example: MySpace <ul><li>Island Bicycle Co., Galveston, TX </li></ul><ul><li>MySpace search revealed 22,000 users lived within 10 miles of the store… </li></ul><ul><li>Result: 2-3 people/week buy bikes at the store, having heard about them on MySpace. </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 36. Example: Facebook <ul><li>Launched in May 2007 </li></ul><ul><li>Have $2.5m in sales </li></ul><ul><li>7-10% of sales directly attributed to Facebook </li></ul><ul><li>“ designed to reinforce company values and connect with customers on a more personal level” </li></ul>(c) 2009 by Intuitive Systems, LLC
  • 37. Example: Flickr <ul><li>Acme Photo Scottsdale Arizona </li></ul><ul><li>41% of his pro photographic business comes from Flickr </li></ul>Source: http://www.flickr.com/photos/acmephoto/ (c) 2009 by Intuitive Systems, LLC
  • 38. Heck, you can Tweet aff links (c) 2009 by Intuitive Systems, LLC
  • 39. Thanks! <ul><li>Dave Taylor </li></ul><ul><li>Intuitive Systems, LLC </li></ul><ul><li>www.intuitive.com </li></ul><ul><li>www. DaveTaylorOnline .com </li></ul>(c) 2009 by Intuitive Systems, LLC

×