Using Social Media For Commodity Affiliate Programs

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Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.

Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.

More in: Business , Technology , Design
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  • 1. Using Social Media with Affiliate Programs Dave Taylor, Principal, Intuitive Systems, LLC http://www. DaveTaylorOnline .com/ (c) 2009 by Intuitive Systems, LLC
  • 2. The challenge…
    • Affiliate Marketing is a Commodity Business
    (c) 2009 by Intuitive Systems, LLC
  • 3. It all comes down to placement… (c) 2009 by Intuitive Systems, LLC
  • 4. Or Is It About Design
    • Are you more likely to buy from an attractive Web site than an ugly one?
    • Really?
    (c) 2009 by Intuitive Systems, LLC
  • 5. So how do you differentiate? (c) 2009 by Intuitive Systems, LLC
  • 6. Why do people decide to buy?
    • “ People rationalize buying decisions based on facts, but they make buying decisions based on feelings .” Bryan Eisenberg, ClickZ News
    Source: blogs. psychology today.com (c) 2009 by Intuitive Systems, LLC
  • 7. Influential sites can charge more
    • Price elasticity is the extent to which sales drop as prices increase
    • If people buy based on emotion, make ‘em love you and they’ll pay a higher price.
    (c) 2009 by Intuitive Systems, LLC
  • 8. Ergo, you need…
    • Authority
    • Credibility
    • Trustworthiness
    • But how do you get it?
    (c) 2009 by Intuitive Systems, LLC
  • 9. Become an influence leader (c) 2009 by Intuitive Systems, LLC
  • 10. Are You An Influencer Already?
    • Which one are you:
      • Connector
        • sociable personalities who bring people together
      • Maven
        • like to pass along knowledge
      • Salesman
        • adept at persuading the unenlightened
      • Dullard
        • No comment 
    (c) 2009 by Intuitive Systems, LLC
  • 11. What is Social Media?
    • Just about any site that involves social interaction…
      • Flickr
      • YouTube
      • Facebook
      • MySpace
      • Twitter
    Don’t forget blogs and podcasts! (c) 2009 by Intuitive Systems, LLC
  • 12. What networks to utilize?
    • Socialize where your customers are
    • That’s the secret.
    • Really.
    (c) 2009 by Intuitive Systems, LLC
  • 13. Find your customers online
    • You need to identify your potential customer base by
      • Age
      • Socio-economic status
      • Gender
      • Race
      • Religion
    • Maybe it’s time to survey your customers?
    (c) 2009 by Intuitive Systems, LLC
  • 14. Popular Social Networking Sites (c) 2009 by Intuitive Systems, LLC
  • 15. By Number of Members Source: http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/ (c) 2009 by Intuitive Systems, LLC
  • 16. What are Up and Coming? (c) 2009 by Intuitive Systems, LLC
  • 17. Geographic Differences: Digg Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  • 18. Geographic Differences: Flickr (c) 2009 by Intuitive Systems, LLC
  • 19. Geographic Differences: Indianpad (c) 2009 by Intuitive Systems, LLC
  • 20. Geographic Differences: LiveJournal (c) 2009 by Intuitive Systems, LLC
  • 21. Geographic Differences: Orkut (c) 2009 by Intuitive Systems, LLC
  • 22. Geographic Differences: YouTube (c) 2009 by Intuitive Systems, LLC
  • 23. Geographic Differences: Facebook (c) 2009 by Intuitive Systems, LLC
  • 24. Facebook Demographics? Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  • 25. Exemplary Target Market: Children Primary data source: Businessweek.com (c) 2009 by Intuitive Systems, LLC
  • 26. The Goal of Your Efforts
    • Gain Influence by Becoming a Leader
    • “A good leader inspires others with confidence in him; a great leader inspires them with confidence in themselves”
    (c) 2009 by Intuitive Systems, LLC
  • 27. Is there a Formula for Influence?
    • The six principles of ethical persuasion
      • Reciprocity,
      • Scarcity,
      • Liking,
      • Authority,
      • Social proof,
      • Commitment/consistency.
    (c) 2009 by Intuitive Systems, LLC
  • 28. What can you accomplish?
    • Ghastly:
      • distribute press releases
    • Boring but Useful:
      • customer service
    • Interesting:
      • market research
    • Cool:
      • customer engagement
    (c) 2009 by Intuitive Systems, LLC
  • 29. Benefits of Social Media Marketing (c) 2009 by Intuitive Systems, LLC
  • 30. How to Engage
    • Have a genuine presence !
    • Pay attention to your customers
    • Have fun? 
    (c) 2009 by Intuitive Systems, LLC
  • 31. Example: Twitter (c) 2009 by Intuitive Systems, LLC
  • 32. Example: Blogger Giveaway Source: http://www.gearlive.com/ (c) 2009 by Intuitive Systems, LLC
  • 33. 31 Days of the Dragon Campaign
    • Nine months after launch, no sales of $5000 laptop
    • Gave 31 laptops away, one per site, to top 31 tech sites
    • Results:
      • 380,000 inbound links to the 31 sites discussing the contest
      • Combined, bloggers received over 25,000 contest entries
      • Bloggers saw 150% increase in traffic (on average)
      • Net sales increase in HP laptop? 85%
    • Sufficiently successful that they did it again Dec 2008: The “HP Magic” campaign
    See: http://www.31daysofthedragon.com/ (c) 2009 by Intuitive Systems, LLC
  • 34. Example: YouTube Videos
    • Blendtec Inc.
    • Results:
      • Viral Videos
      • YouTube Channel
        • Subscribers: 153,833
        • Channel Views: 2,964,042
      • Sales increase: 700%
    See: http://www.blendtec.com (c) 2009 by Intuitive Systems, LLC
  • 35. Example: MySpace
    • Island Bicycle Co., Galveston, TX
    • MySpace search revealed 22,000 users lived within 10 miles of the store…
    • Result: 2-3 people/week buy bikes at the store, having heard about them on MySpace.
    (c) 2009 by Intuitive Systems, LLC
  • 36. Example: Facebook
    • Launched in May 2007
    • Have $2.5m in sales
    • 7-10% of sales directly attributed to Facebook
    • “ designed to reinforce company values and connect with customers on a more personal level”
    (c) 2009 by Intuitive Systems, LLC
  • 37. Example: Flickr
    • Acme Photo Scottsdale Arizona
    • 41% of his pro photographic business comes from Flickr
    Source: http://www.flickr.com/photos/acmephoto/ (c) 2009 by Intuitive Systems, LLC
  • 38. Heck, you can Tweet aff links (c) 2009 by Intuitive Systems, LLC
  • 39. Thanks!
    • Dave Taylor
    • Intuitive Systems, LLC
    • www.intuitive.com
    • www. DaveTaylorOnline .com
    (c) 2009 by Intuitive Systems, LLC