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Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
Using Datafeeds to Monetize Sites
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Using Datafeeds to Monetize Sites

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Discussion on using datafeeds to monetize sites. …

Discussion on using datafeeds to monetize sites.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

Scott Jangro, President, MechMedia (Twitter @jangro)
Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)
Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73)

Published in: Business, Technology
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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/ODQ5NTk3ODY1 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
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    • 1. Affiliate Summit West 2011 Using Datafeeds to Monetize Sites Scott Jangro, President, MechMedia Eric Nagel, President, Eric Nagel & Associates, Inc. Joe Sousa, Owner, Internet Marketing Associates
    • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 3. Who Are You? <ul><li>Affiliates (we hope so) </li></ul><ul><li>Have you used Datafeeds before? </li></ul>
    • 4. What Is A Datafeed? <ul><li>&quot;A delimited database file that provides product information, images, and tracking links for a merchant's products . A datafeed may provide data for hundreds of thousands of products.&quot; </li></ul><ul><ul><li>http://www.bitcom-affiliate-marketing.com/ed-glossary.html </li></ul></ul>
    • 5. Why do you want one? <ul><li>Why feature 1 product, when you can showcase 10,000? </li></ul><ul><ul><li>Or why 1 product is a good thing? </li></ul></ul>
    • 6. How do you get one? <ul><li>Download from the network </li></ul><ul><li>Or ask the merchant! </li></ul>
    • 7. Feeds vs. APIs <ul><li>Feeds </li></ul><ul><ul><li>Download as you need </li></ul></ul><ul><ul><li>Updated by the merchant </li></ul></ul><ul><ul><li>Easier to work with </li></ul></ul><ul><li>APIs </li></ul><ul><ul><li>Data updated more frequently </li></ul></ul><ul><ul><ul><li>On both affiliate & merchant end </li></ul></ul></ul><ul><ul><li>Requires programming knowledge </li></ul></ul>
    • 8. How Can You Use Datafeeds? <ul><li>Depends on your experience level </li></ul><ul><ul><li>Newbie – just drop in line of JS </li></ul></ul><ul><ul><ul><li>Easy </li></ul></ul></ul><ul><ul><li>Intermediate – no programming, plug-ins, wizards </li></ul></ul><ul><ul><ul><li>You deal w/ the data yourself </li></ul></ul></ul><ul><ul><li>Advanced </li></ul></ul><ul><ul><ul><li>API </li></ul></ul></ul><ul><ul><ul><li>Raw feeds </li></ul></ul></ul><ul><ul><ul><li>Flexible - what unique things can you think of to do with product data? </li></ul></ul></ul>
    • 9. Commercial Products <ul><li>Pop Shops </li></ul><ul><li>GoldenCAN </li></ul><ul><li>Datafeedr </li></ul><ul><li>Webmerge / CSVPig </li></ul><ul><ul><li>Site-building tool </li></ul></ul><ul><li>Local databases </li></ul><ul><li>API </li></ul>
    • 10. Tips / Tricks <ul><li>Technical tips </li></ul><ul><ul><li>Hot-link images or cache locally </li></ul></ul><ul><ul><li>Clean out html and special characters before loading </li></ul></ul><ul><ul><li>Look for patterns in data to do creative data manipulation </li></ul></ul><ul><li>SEO </li></ul><ul><li>Unique content </li></ul><ul><li>Do *something* to the data </li></ul><ul><li>Eliminate merchant fingerprints </li></ul><ul><li>Combining feeds </li></ul><ul><li>Extracting part of a feed </li></ul><ul><li>Overall </li></ul><ul><li>Update regularly </li></ul><ul><li>Value of simple sites? </li></ul>
    • 11. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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