Using Datafeeds to Monetize Sites
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Using Datafeeds to Monetize Sites

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Discussion on using datafeeds to monetize sites....

Discussion on using datafeeds to monetize sites.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

Scott Jangro, President, MechMedia (Twitter @jangro)
Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)
Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73)

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Using Datafeeds to Monetize Sites Presentation Transcript

  • 1. Affiliate Summit West 2011 Using Datafeeds to Monetize Sites Scott Jangro, President, MechMedia Eric Nagel, President, Eric Nagel & Associates, Inc. Joe Sousa, Owner, Internet Marketing Associates
  • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • 3. Who Are You?
    • Affiliates (we hope so)
    • Have you used Datafeeds before?
  • 4. What Is A Datafeed?
    • "A delimited database file that provides product information, images, and tracking links for a merchant's products . A datafeed may provide data for hundreds of thousands of products."
      • http://www.bitcom-affiliate-marketing.com/ed-glossary.html
  • 5. Why do you want one?
    • Why feature 1 product, when you can showcase 10,000?
      • Or why 1 product is a good thing?
  • 6. How do you get one?
    • Download from the network
    • Or ask the merchant!
  • 7. Feeds vs. APIs
    • Feeds
      • Download as you need
      • Updated by the merchant
      • Easier to work with
    • APIs
      • Data updated more frequently
        • On both affiliate & merchant end
      • Requires programming knowledge
  • 8. How Can You Use Datafeeds?
    • Depends on your experience level
      • Newbie – just drop in line of JS
        • Easy
      • Intermediate – no programming, plug-ins, wizards
        • You deal w/ the data yourself
      • Advanced
        • API
        • Raw feeds
        • Flexible - what unique things can you think of to do with product data?
  • 9. Commercial Products
    • Pop Shops
    • GoldenCAN
    • Datafeedr
    • Webmerge / CSVPig
      • Site-building tool
    • Local databases
    • API
  • 10. Tips / Tricks
    • Technical tips
      • Hot-link images or cache locally
      • Clean out html and special characters before loading
      • Look for patterns in data to do creative data manipulation
    • SEO
    • Unique content
    • Do *something* to the data
    • Eliminate merchant fingerprints
    • Combining feeds
    • Extracting part of a feed
    • Overall
    • Update regularly
    • Value of simple sites?
  • 11. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.