2. Introductions
Introductions
Chris Kramer – Co-Founder - NetX
Todd Crawford – Co-Founder – Impact Radius
Scott Kalbach – CEO – Avantlink
Paul Schroader – President – PS Web Solutions
4. Attribution (cont.)
How many ads did they see?
Over what period of time?
How did those ads influence the conversion?
What were the actual costs of the conversion?
7. Conversion Path Scenario
1st IMP Paid
Display Ad Site Visit #1 Site Visit #2
Search
Retargeting Site Visit #3 CSE Site Visit #4
Ad
Coupon
Affiliate Site Visit #5 Conversion!