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An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.
Experience level: Advanced
Target audience: Merchants/Advertisers
Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
Scott Kalbach, CEO, AvantLink.com (Twitter @scottkalbach)
Chris Kramer, Founding Partner, NetX (Twitter @chrismkramer)