Trust Agents: Chris Brogan and Julien Smith
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Trust Agents: Chris Brogan and Julien Smith

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Keynote address by Chris Brogan and Julien Smith at Affiliate Summit East 2009 in New York City on August 10, 2009.

Keynote address by Chris Brogan and Julien Smith at Affiliate Summit East 2009 in New York City on August 10, 2009.

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Trust Agents: Chris Brogan and Julien Smith Trust Agents: Chris Brogan and Julien Smith Presentation Transcript

  • attention wars and the rise of the TRUST AGENT chris brogan :: @chrisbrogan / chris@chrisbrogan.com julien smith :: @julien / juliensmith@gmail.com
  • + shhhhhh
  • please don’t tweet this (yet) View slide
  • + trust agents make your own game - standing out one of us - belonging archimedes effect - leverage agent zero - developing access human artist - developing understanding build an army - developing mass now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool? View slide
  • + the attention wars
  • + the attention wars
  • + the attention wars
  • + three levels of attention awareness reputation trust
  • + the attention wars
  • + a trust equation trust = social capital social capital + web = links social capital + web = traffic social capital + web = social proof social capital + web = a big f’n network
  • + trust agents make your own game one of us archimedes effect agent zero human artist build an army
  • + make your own game
  • tim ferriss malcolm gladwell chris anderson
  • + make your own game find your value differentiation create a new word for yourself learn the systems - attuned / distorted
  • + one of us
  • + one of us find the agent zero seek frictionless distribution be everywhere and create/maintain bonds all knowledge is vocabulary insider language is huge
  • + archimedes effect
  • + archimedes effect build off your previous success never start from nothing its all chips : winning the game is table stakes for the NEXT game
  • + agent zero
  • + agent zero be the priest ; build the church be the relationship before the sale your live or die by your database be part of everyone’s 150
  • + human artist
  • + human artist connect people constantly share instead of horde practice simple touchpoints of loyalty self aware vs. self involved
  • + build armies
  • + build armies give your ideas handles teach them to fish bring your own dialtone
  • ? questions @chrisbrogan :: chris@chrisbrogan.com @julien :: juliensmith@gmail.com
  • + photo credits http://www.flickr.com/photos/oddsock/3623474374/ - raven http://www.flickr.com/photos/srboisvert/300955591/ - for dummies http://www.flickr.com/photos/jakesdad/2838195408/ - monitors http://www.flickr.com/photos/dno1967/3256131012/ - cassette http://www.flickr.com/photos/so-cute/2801751071/ - pacman http://www.flickr.com/photos/stuseeger/230625347/ - cirque http://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketball http://www.flickr.com/photos/nahuel31/27042761/ - marios http://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchuk http://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washer http://www.flickr.com/photos/lenore-m/2629968724/ - d12 girl http://www.flickr.com/photos/andrewbaron/152682091/ - george soros http://www.flickr.com/photos/loritingey/350043329/ - bill gates http://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoney http://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2 http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julien http://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazi http://www.flickr.com/photos/malias/1551870489/ - girl at the bar http://www.flickr.com/photos/scfiasco/216348017/ - mailboxes http://www.flickr.com/photos/jurvetson/2548361367/ - obama http://www.flickr.com/photos/dust/3414751745/ - cellogirl http://www.flickr.com/photos/thenationalguard/3274417742/ - coach http://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture