Miles Olson gave this presentation at the Affiliate Summit Austin Meetup in October 2011.
Miles Olson is the founder and president of Hoot Interactive, an online marketing agency specializing in Pay-Per-Click advertising on the Google and MSN networks. His team has been responsible for the management of over one hundred national and international campaigns for brands such as Time Warner Cable, St. Jude Medical, and Office Max Canada. His experience covers the full range of PPC media, including search, display, video, mobile, and CPM TV advertising.
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