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The Ten Hottest Strategies for Internet Marketing

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    The Ten Hottest Strategies for Internet Marketing - Presentation Transcript

    1. The Ten Hottest Strategies for Internet Marketing Jay Berkowitz, CEO Ten Golden Rules . com
    2. Objectives
      • What’s working for business
      • Explore the leading Social Media tools
      • How to build your personal brand
      • Discover top affiliate trends
      • Advanced Tips and Tricks
      • Recession Busters
      • New tools like Twitter, OOvOO, Qik
      • My favorite new internet marketing tool
      • Be a part of a live podcast recording
      • Free $100 Yahoo Pay Per Click
      • Win a Free Consultation
    3. Poll
      • Have a blog?
      • Have posted on another blog
      • Have read blog
      • MySpace, Facebook, LinkedIn
      • Have a Google AdWords account
      • Have their own Video cast
      • Have their own Podcast
      • Have listened to a podcast?
      • Have uploaded a Youtube video
      • Twitter, Qik
      • Have an Avatar, an Island?
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    8. Strategy #1 Micro Communications
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    15. Trend #1 Micro Communications
      • The Players:
      • Twitter, YouTube, Blog Subscriptions
      • Sites to Watch:
      • Qik, Seesmic
      • Business Applications:
      • YouTube Product Videos, Subscriptions, Twitter for Business
      • Advanced Strategies:
      • Viral Traffic, Build your personal subscriptions!
    16. Strategy #2 Reviews and Recommendations “ As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.” Sonia Meisenheimer
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    24. Trend #2 Reviews and Recommendations
      • The Players:
      • TripAdvisor, Google, CNET, Amazon
      • Sites to Watch:
      • Yelp!, Angie’s List
      • Business Applications:
      • Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO
      • Advanced Strategies:
      • Build great products, Great Customer Service, Community Ratings is theProduct
    25. Strategy #3 Customer Service is the new Marketing Department
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    29. http://www.youtube.com/watch?v=UdULhkh6yeA
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    39. Trend #3 Customer Service is the New Marketing Department
      • The Players:
      • Richard at Dell, Amazon, Zappos
      • Sites to Watch:
      • Technorati, Blog Search, Apple
      • Business Applications:
      • Monitor your Brand Message, Join the Conversation
      • Advanced Strategies:
      • Be Genuine. Be Transparent. Experiment.
    40. Strategy #4 Personal Branding
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    45. http://www.youtube.com/watch?v=8tS4OWiozmw
    46. Web 2.0 The Machine is US/ing US
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    55. Trend #4 Personal Branding
      • The Players:
      • Blogs, Twitter, You Tube, Facebook, LinkedIn
      • Sites to Watch:
      • Friend Feed
      • Business Applications:
      • LinkedIn, Facebook Groups, Video
      • Advanced Strategies:
      • Facebook Pages, YouTube Channels
    56. Strategy #5 Great Content “ What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier “ No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian
    57. S e a r c h ™
    58. 1 0 0 B i l l i o n
    59. 6 8 %
    60. 851 email marketing 1,445 internet marketing 338 increase website traffic 51 email marketing business lists 43 business email marketing 38 opt in email list marketing
    61. ‘ internet marketing presentation’ Pay-Per-Click Search ‘Advertising’
    62. Free Search “PR” ‘ Natural’ or ‘Organic’ What % Prefer Left Side?
    63. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
    64. Keyword Research - Searches
    65. Keyword Research - Index
    66. How many links TO a site TenGoldenRules has 4,979 Links TO the site
    67. Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
    68. TenGoldenRules.com Meta tags match content
    69. GUS – Google Universal Search, add video, images
    70. GUS – Google Universal Search
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    72. Squidoo Lens
    73. Trend #5 Great Content
      • The Players:
      • Google, WordTracker, KeywordDiscovery
      • Sites to Watch:
      • GUS/Blended Search
      • Business Applications:
      • Words on the Page
      • Links TO your Site
      • MetaTags and Code
      • Advanced Strategies:
      • An Apple a Day, Video Content, Social Media Content, Second Click
    74. Strategy #6 Everybody is Famous…
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      • Is there anyone in the audience who wishes they had more time to learn cool new things?
        • Opportunity to have an ‘aha’ moment 4-5 times a week
        • Learn new tricks and tips before your competitors
        • I love this!
      # 6 – Poll
    78.  
    79. Podcast.TenGoldenRules.com
      • Weekly 1 hour podcasts subscribe on iTunes
      • Radio style show… where you want it… when you want it. At work, on the treadmill, on the commute
      • ‘ Tipping Point’ great relevant content, enjoyable style
      • Interviews: Steve Krug “Don’t Make Me Think”, Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell
      • Amazing community response
      Podcasts
    81. Blogger – Live in 8 minutes!
    82. Blogger – Live in 8 minutes! Subscriptions and feeds
    83. Feedburner Stats Subscribers to the blog – Marketing direct to the desktop!
    84. Trend #6 Everybody is Famous
      • The Players:
      • iTunes, Blogger, WordPress, PodioBooks
      • Sites to Watch:
      • iTunes Video
      • Business Applications:
      • You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
      • Advanced Strategies:
      • Podcasts, Conferences
    85. Strategy #7 Open Architecture and Widgets
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    92. Trend #7 Open Architecture / Widgets
      • The Players:
      • Linux, MAC, Facebook, Amazon, eBay,
      • Sites to Watch:
      • Widgetbox, iPhone
      • Business Applications:
      • Create a Widget – straight to the desktop
      • Advanced Strategies:
      • Facebook Applications, Striaght to the iPhone
    93. Strategy #8 Payments “ Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies. ” Mark Evans
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    104. Trend #8 Payments
      • The Players:
      • PayPal, Bill Me Later, Amazon,
      • Sites to Watch:
      • Bill Me Later, National Payment Card, Google Checkout
      • Business Applications:
      • Trust, Easy, Familiarity
      • Advanced Strategies:
      • Test for conversion
    105. #9 The World is Flat
      • Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change
      • http://www.taketheleap.com
      #9 The World is Flat
    107. Old Model of PR Success
    108. Old Model of PR Success New Model of PR Success
    109. Using the New PR to Save Lives
    110. Using the New PR to Save Lives
    111. 86.9 million Americans get their news online Source: Nielsen//NetRatings, Dec. 2004
      • 98% of journalists go online daily
            • 92% for article research
            • 76% to find new sources, experts
            • 73% to find press releases
    112. Search engines delivering 30% or more of online traffic
    113. PetLoverCentral.com
    114. Step 1 – Keyword Research http://searchmarketing.yahoo.com/rc/srch/?mkt=us
    115. Step 2 – Select 3 Phrases
      • Main Keyword: hurricane katrina
      • Secondary Keywords: animal rescue, hurricane relief donations
    116. Step 3 – Add Keywords to Headline and Subhead
      • Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts
      • Hurricane relief donations are requested to assist animal recovery missions
    117. Step 4 – Add Keyword Phrases to First paragraph, middle and end
    118. Step 5 – Add Release to Site
    119. Step 6 – Add Meta Tags
    120. Step 7 Blog Release to ensure pick up in directories
    121. Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.
    122. Step 9 Add Release to PR Web
    123. Step 10 – Check Results
    124. Step 10 – Check Results
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    127. Step 10 – Great Results
    128. “ Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays with other pets fine, and loves to catch lizards.”
    129. "Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”
    130. “ I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”
    131. Step 10 – Great Results!
      • PR efforts raised over $20,000!
      • 1-800-PetMeds donated the medication!
      • Local vets donated time and services!
      • Forever homes located for the rescued dogs!!!
      • Efforts repeated in Wilma and other disasters!
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    135. “ better website roi” 202 searches and 740 competitors!
    136. Trend #9 Direct to Consumer PR
      • The Players:
      • PR Web, BusinessWire
      • Sites to Watch:
      • NewsForce
      • Business Applications:
      • Direct to Google
      • Advanced Strategies:
      • The 10 Steps
    137. Strategy #10 FREE!
    138. Free Analytics
    139. Google Trends
    140. Google Optimizer
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    142. Google Optimizer
    143. Google Optimizer
    144. Free Tool – SEOQuake.com
    145. 4,390 Links TO the site Google Page Rank 5/10 Alexa Rank 296,100
    146. Google Page Rank 6/10 6,220 pages indexed ‘read’ by Google Alexa Rank 85, 140
    147. 1,103 search results on page 1-2 of Google Free Tool - SEODigger
    148. Free Tool - SEODigger 338 search results on page 1-2 of Google
    149. Compete.com
    150. SpyFu.com
    151. YouTube – Dove Evolution
    152. YouTube – Dove Evolution
    153. Trend #10 Free!
      • The Players:
      • Google, SEO Quake,
      • Sites to Watch:
      • Compete, SpyFu, SEODigger, Syntryx
      • Business Applications:
      • Analytics, Optimizer, Trends
      • Advanced Strategies:
      • You Tube, Competitive Analysis
    154. Ten Hottest Strategies
      • Micro Communications
      • Reviews and Ratings
      • Customer Service is the new Marketing Department
      • Personal Branding – Online job hunting
      • Great Content
      • Everybody is Famous to 15 People
      • Widgets and Open Source
      • Payments
      • Direct to Consumer Public Relations
      • Free!
    155. eNewsletters
    156. New Program Launch Strategy
    157. Landing Pages & Conversion
    158. Viral Marketing
    159. Video
    160. Second Life
    161. Search Engine Marketing
    162. Affiliate Programs
      • $100 in FREE Yahoo Advertising
      • Win a FREE Consultation
      • Be my friend!
        • Podcast 206-888-6606
        • Twitter.com/JayBerkowitz
        • Facebook
        • LinkedIn
      • Speaking Opportunities
      • TenGoldenRules.com/Order-Book
      • Live Podcast Recording

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