The Ten Hottest Strategies for Internet Marketing

The Ten Hottest Strategies for Internet Marketing Jay Berkowitz, CEO Ten Golden Rules . com

Objectives
What’s working for business
Explore the leading Social Media tools
How to build your personal brand
Discover top affiliate trends
Advanced Tips and Tricks
Recession Busters
New tools like Twitter, OOvOO, Qik
My favorite new internet marketing tool
Be a part of a live podcast recording
Free $100 Yahoo Pay Per Click
Win a Free Consultation

Poll
Have a blog?
Have posted on another blog
Have read blog
MySpace, Facebook, LinkedIn
Have a Google AdWords account
Have their own Video cast
Have their own Podcast
Have listened to a podcast?
Have uploaded a Youtube video
Twitter, Qik
Have an Avatar, an Island?

Strategy #1 Micro Communications

Trend #1 Micro Communications
The Players:
Twitter, YouTube, Blog Subscriptions
Sites to Watch:
Qik, Seesmic
Business Applications:
YouTube Product Videos, Subscriptions, Twitter for Business
Advanced Strategies:
Viral Traffic, Build your personal subscriptions!

Strategy #2 Reviews and Recommendations “ As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.” Sonia Meisenheimer

Trend #2 Reviews and Recommendations
The Players:
TripAdvisor, Google, CNET, Amazon
Sites to Watch:
Yelp!, Angie’s List
Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO
Build great products, Great Customer Service, Community Ratings is theProduct

Strategy #3 Customer Service is the new Marketing Department

http://www.youtube.com/watch?v=UdULhkh6yeA

Trend #3 Customer Service is the New Marketing Department
The Players:
Richard at Dell, Amazon, Zappos
Sites to Watch:
Technorati, Blog Search, Apple
Monitor your Brand Message, Join the Conversation
Be Genuine. Be Transparent. Experiment.

Strategy #4 Personal Branding

http://www.youtube.com/watch?v=8tS4OWiozmw

Web 2.0 The Machine is US/ing US

Trend #4 Personal Branding
The Players:
Blogs, Twitter, You Tube, Facebook, LinkedIn
Sites to Watch:
Friend Feed
LinkedIn, Facebook Groups, Video
Facebook Pages, YouTube Channels

Strategy #5 Great Content “ What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier “ No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian

S e a r c h ™

1 0 0 B i l l i o n

851 email marketing 1,445 internet marketing 338 increase website traffic 51 email marketing business lists 43 business email marketing 38 opt in email list marketing

‘ internet marketing presentation’ Pay-Per-Click Search ‘Advertising’

Free Search “PR” ‘ Natural’ or ‘Organic’ What % Prefer Left Side?

Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

Keyword Research - Searches

Keyword Research - Index

How many links TO a site TenGoldenRules has 4,979 Links TO the site

Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

TenGoldenRules.com Meta tags match content

GUS – Google Universal Search, add video, images

GUS – Google Universal Search

Squidoo Lens

Trend #5 Great Content
The Players:
Google, WordTracker, KeywordDiscovery
Sites to Watch:
GUS/Blended Search
Words on the Page
Links TO your Site
MetaTags and Code
An Apple a Day, Video Content, Social Media Content, Second Click

Strategy #6 Everybody is Famous…

Is there anyone in the audience who wishes they had more time to learn cool new things?
Opportunity to have an ‘aha’ moment 4-5 times a week
Learn new tricks and tips before your competitors
I love this!
# 6 – Poll

Podcast.TenGoldenRules.com

Weekly 1 hour podcasts subscribe on iTunes
Radio style show… where you want it… when you want it. At work, on the treadmill, on the commute
‘ Tipping Point’ great relevant content, enjoyable style
Interviews: Steve Krug “Don’t Make Me Think”, Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell
Amazing community response
Podcasts

Blogger – Live in 8 minutes!

Blogger – Live in 8 minutes! Subscriptions and feeds

Feedburner Stats Subscribers to the blog – Marketing direct to the desktop!

Trend #6 Everybody is Famous
The Players:
iTunes, Blogger, WordPress, PodioBooks
Sites to Watch:
iTunes Video
You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
Podcasts, Conferences

Strategy #7 Open Architecture and Widgets

Trend #7 Open Architecture / Widgets
The Players:
Linux, MAC, Facebook, Amazon, eBay,
Sites to Watch:
Widgetbox, iPhone
Create a Widget – straight to the desktop
Facebook Applications, Striaght to the iPhone

Strategy #8 Payments “ Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies. ” Mark Evans

Trend #8 Payments
The Players:
PayPal, Bill Me Later, Amazon,
Sites to Watch:
Bill Me Later, National Payment Card, Google Checkout
Trust, Easy, Familiarity
Test for conversion

#9 The World is Flat

Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change
http://www.taketheleap.com
#9 The World is Flat

Old Model of PR Success

Old Model of PR Success New Model of PR Success

Using the New PR to Save Lives

86.9 million Americans get their news online Source: Nielsen//NetRatings, Dec. 2004
98% of journalists go online daily
92% for article research
76% to find new sources, experts
73% to find press releases

Search engines delivering 30% or more of online traffic

PetLoverCentral.com

Step 1 – Keyword Research http://searchmarketing.yahoo.com/rc/srch/?mkt=us

Step 2 – Select 3 Phrases
Main Keyword: hurricane katrina
Secondary Keywords: animal rescue, hurricane relief donations

Step 3 – Add Keywords to Headline and Subhead
Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts
Hurricane relief donations are requested to assist animal recovery missions

Step 4 – Add Keyword Phrases to First paragraph, middle and end

Step 5 – Add Release to Site

Step 6 – Add Meta Tags

Step 7 Blog Release to ensure pick up in directories

Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.

Step 9 Add Release to PR Web

Step 10 – Check Results

Step 10 – Great Results

“ Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays with other pets fine, and loves to catch lizards.”

"Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”

“ I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”

Step 10 – Great Results!
PR efforts raised over $20,000!
1-800-PetMeds donated the medication!
Local vets donated time and services!
Forever homes located for the rescued dogs!!!
Efforts repeated in Wilma and other disasters!

“ better website roi” 202 searches and 740 competitors!

Trend #9 Direct to Consumer PR
The Players:
PR Web, BusinessWire
Sites to Watch:
NewsForce
Direct to Google
The 10 Steps

Strategy #10 FREE!

Free Analytics

Google Trends

Google Optimizer

Free Tool – SEOQuake.com

4,390 Links TO the site Google Page Rank 5/10 Alexa Rank 296,100

Google Page Rank 6/10 6,220 pages indexed ‘read’ by Google Alexa Rank 85, 140

1,103 search results on page 1-2 of Google Free Tool - SEODigger

Free Tool - SEODigger 338 search results on page 1-2 of Google

Compete.com

SpyFu.com

YouTube – Dove Evolution

Trend #10 Free!
The Players:
Google, SEO Quake,
Sites to Watch:
Compete, SpyFu, SEODigger, Syntryx
Analytics, Optimizer, Trends
You Tube, Competitive Analysis

Ten Hottest Strategies
Micro Communications
Reviews and Ratings
Customer Service is the new Marketing Department
Personal Branding – Online job hunting
Great Content
Everybody is Famous to 15 People
Widgets and Open Source
Payments
Direct to Consumer Public Relations
Free!

eNewsletters

New Program Launch Strategy

Landing Pages & Conversion

Viral Marketing

Second Life

Search Engine Marketing

Affiliate Programs

$100 in FREE Yahoo Advertising
Win a FREE Consultation
Be my friend!
Podcast 206-888-6606
Twitter.com/JayBerkowitz
Facebook
LinkedIn
Speaking Opportunities
TenGoldenRules.com/Order-Book
Live Podcast Recording

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