The Super Website Migration Checklist

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Do you know the proper way to move your website to a new web host or server without losing your search rankings? Do you know how to migrate your site rankings during a redesign?

Senior Web Development Engineer Chris Canada shared a checklist of everything you need to do to make sure your website and your rankings make it to your new web host or web design. Chris' presentation is an actionable checklist that is helpful for both novices and pros alike.

About Chris Canada

Chris has been engineering complex WordPress solutions for some of the top brands in Austin and beyond such as Pioneer, France.com and WP Engine. Chris is currently a Senior WordPress Engineer at We Move WP, a WordPress migration & development service owned by Austin based Marketing Clique.

The presentation is from the Austin Digital Marketing Meetup on October 22, 2013: http://www.meetup.com/affiliate-summit-austin/events/143647022/

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The Super Website Migration Checklist

  1. 1. The Ultimate SEO Migration Checklist How to move your website and rankings to a new host
  2. 2. Chris Canada
  3. 3. 3 Types of Migrations Server to Server Redesigns Domain Names
  4. 4. Always Remember! Migrations needing DNS changes should start with setting Time-To-Live to ~0
  5. 5. Server-to-Server Migrations Examples: Moving to a new web host New server in your cluster Moving to a new data center
  6. 6. Server-to-Server Migrations Create & no-index new site Move content & databases Test site on new server
  7. 7. Server-to-Server Migrations Remove no-index Switch DNS No-index old site movewp.co/noindex
  8. 8. Website Redesigns Examples: Rebranding Messaging Updates Website Acquisitions
  9. 9. Website Redesigns Sync page naming convention Create & no-index new site Back-up old site Test new site
  10. 10. Website Redesigns Page Audit with 301 Redirects H1 & Meta Comparisons movewp.co/pageaudit
  11. 11. Website Redesigns Replace old site with new site Remove no-index (if necessary) No-index old site (if necessary)
  12. 12. Domain Migrations Wildcard htaccess redirect Examples: sub.domain.com to domain.com domain.com to newdomain.com movewp.co/wild301
  13. 13. Chris Canada

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