Consumers drowning in false claims & spam are wary. Quality brands hesitate to invest in affiliates. Panelists will engage in open discussion with insights on why it pays more to sell with integrity. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Integrity Kim Salvino, Head of Publishers, buy.at US (Twitter @kim_salvino) (Moderator) Liz Gazer, CEO/Consultant, Growthspurt Media (Twitter @lizgazer) Erik Hom, Sr. Director, Business Development, Nextag (Twitter @Route53) Eric Schwarzer, President, Allspun (Twitter @schwarzer)

1. Stop Doing It Wrong
Kim Salvino, Head of Publishers, buy.at US
@kim_salvino
Liz Gazer, Affiliate Manager, FlightNetwork.com
@lizgazer
Erik Hom, Sr. Director, Business Development, Nextag
@Route53
Eric Schwarzer, President, Allspun Marketing
@schwarzer

2. Affiliates…Start Doing It Right
Invest in relationships
Be professional & courteous
Read, respect and follow network and program T&Cs
(Don’t make sense? Question them. Don't like them? Find another
merchant whose terms you can live with)
Play Fair! Remember it's a win:win
Help merchants understand your business/marketing model so they can
better support you
No cookie stuffing, no adware/malware
Accurately represent the offer/product to consumers – no false
claims/scams/schemes!
Communicate your needs to networks & merchants
clearly

3. Networks…Start Doing It Right
Quality Assurance & Screening Procedures = Key
Tracking – Real time; dependable/accurate
User Interface – Easy to use, intuitive system
interface, good user experience
Accountability – Program changes/fraud monitoring
Provide tools/education/resources/advice
Support – Responsive, timely, professional. Support all
user types/tiers (publishers AND merchants, no min.
earnings)
Terms - Clear and hold all parties accountable to
them
Play Fair! All about the win:win.

4. Merchants…Start Doing It Right
Ensure internal understanding of affiliate channel benefits
and needs – who is on board?
Educate internal stakeholders & other channel reps (SEO/PPC,
etc.)
Educate on benefits/needs of affiliates to prevent
cannibalization of channel/profitability
Encourage/foster respect for the channel
Play fair! When affiliates win, you win.
Share info – product info, site changes, etc.
Consider publisher needs prior to site changes/deployments,
etc.
Own up to tracking issues & make it right
Plug leaks – live chat, phone numbers

5. Stop Doing It Wrong
Kim Salvino, Head of Publishers, buy.at US
@kim_salvino
Liz Gazer, Affiliate Manager, FlightNetwork.com
@lizgazer
Erik Hom, Sr. Director, Business Development, Nextag
@Route53
Eric Schwarzer, President, Allspun Marketing
@schwarzer