Social Media Risks and Rewards Jivan Manhas, President, Advaliant, a division of MediaTrust
The Role of Social Media within Performance Marketing <ul><li>Social Media Promotion </li></ul><ul><ul><li>Flickr Example ...
Social Network Example
Social Media Example
Reputation Marketing Example
Social Media Integrity <ul><li>User Experience </li></ul><ul><li>Quality and accuracy of the advertisement and website </l...
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Social Media Risks And Rewards Jivan Manhas

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This session will explore the potential risks in using social networking and user-generated content for marketing campaigns, and will give practical suggestions to help marketer's campaigns succeed.

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  • this was a good presentation and would love to see it expanded on further as social media marketing explodes .
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Social Media Risks And Rewards Jivan Manhas

  1. 1. Social Media Risks and Rewards Jivan Manhas, President, Advaliant, a division of MediaTrust
  2. 2. The Role of Social Media within Performance Marketing <ul><li>Social Media Promotion </li></ul><ul><ul><li>Flickr Example </li></ul></ul><ul><ul><li>Social Network Example </li></ul></ul><ul><li>Reputation Marketing </li></ul><ul><li>Conclusion: Social Media Integrity </li></ul>
  3. 3. Social Network Example
  4. 4. Social Media Example
  5. 5. Reputation Marketing Example
  6. 6. Social Media Integrity <ul><li>User Experience </li></ul><ul><li>Quality and accuracy of the advertisement and website </li></ul><ul><li>Quality of the product or service. </li></ul>

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