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<ul><li>Creating Content for </li></ul><ul><li>Social Media </li></ul>
<ul><ul><li>Top 10 (lists) </li></ul></ul><ul><ul><ul><li>Mix It Up </li></ul></ul></ul><ul><ul><ul><li>Negative Lists </l...
<ul><ul><li>How-To Baits </li></ul></ul><ul><ul><ul><li>Be Helpful </li></ul></ul></ul><ul><ul><ul><li>Easy to Read </li><...
<ul><ul><li>Current Events </li></ul></ul><ul><ul><ul><li>Act Fast </li></ul></ul></ul><ul><ul><ul><li>Research </li></ul>...
Biggest Smallest L  o  n  g  e  s  t Amazing <ul><ul><li>Offbeat / Extreme </li></ul></ul><ul><ul><ul><li>Very Successful ...
<ul><ul><li>Image </li></ul></ul><ul><ul><ul><li>Host Your Own Image </li></ul></ul></ul><ul><ul><ul><li>Be Unique </li></...
<ul><li>Social Goals </li></ul><ul><li>Desired keywords </li></ul><ul><li>Related keywords  </li></ul>Step Back… and Ident...
<ul><li>Social Sites </li></ul><ul><li>Competitors </li></ul><ul><li>Search Engines </li></ul>Research What worked… What d...
Social Sites
<ul><li>Top [keyword] </li></ul><ul><li>Best [keyword] </li></ul><ul><li>Greatest [keyword] </li></ul><ul><li>10,50,101 [k...
<ul><li>Most likely to succeed </li></ul><ul><ul><li>What has the best chance to go popular </li></ul></ul><ul><li>Most be...
<ul><li>Involve Your Staff </li></ul><ul><li>Current Events </li></ul><ul><li>Plan for Success </li></ul><ul><li>Don’t Acc...
<ul><ul><li>Want These Slides… </li></ul></ul><ul><ul><li>415  683. 7636 </li></ul></ul><ul><ul><li>[email_address] </li><...
Tracking Social Media and Linkbait for Affiliates (on the cheap) By: Todd Malicoat aka stuntdubl
Tracking Social Media - overview <ul><li>When do you track? </li></ul><ul><li>What do you track? </li></ul><ul><li>How do ...
When do you track? <ul><li>Research </li></ul><ul><li>Preparation </li></ul><ul><li>Tracking </li></ul>
When do you track?  Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul>
When do you track?  Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Google Searc...
When do you track?  Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Google Searc...
When do you track?  Preparation <ul><li>Tool setup </li></ul><ul><li>Baseline metrics </li></ul>
When do you track?  Results <ul><li>7 days </li></ul><ul><li>30 days </li></ul><ul><li>90 days </li></ul><ul><li>1 year </...
What do you track? <ul><li>Traffic </li></ul><ul><li>Awareness </li></ul><ul><li>Links </li></ul><ul><li>Engagement </li><...
What do you track?  Traffic <ul><li>Unique Visitors </li></ul><ul><li>Page views </li></ul><ul><li>Time on site </li></ul>...
What do you track?  Awareness <ul><li>Brand mentions </li></ul><ul><li>Article/ campaign mentions </li></ul>
What do you track?  Links <ul><li>Inbound links to the page/ section </li></ul><ul><li>Trust of inbound links </li></ul><u...
What do you track?  Engagement <ul><li>Comments on site </li></ul><ul><li>Comments off site </li></ul><ul><li>Length of co...
What do you track?  Conversions <ul><li>Leads </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Sales </li></ul><ul><li>...
How do you track? <ul><li>Traffic </li></ul><ul><li>Awareness </li></ul><ul><li>Links </li></ul><ul><li>Engagement </li></...
How do you track?  Traffic <ul><li>Unique Visitors </li></ul><ul><li>Page views </li></ul><ul><li>Time on site </li></ul><...
How do you track?  Traffic <ul><li>Google Analytics </li></ul>
How do you track?  Awareness <ul><li>Brand mentions </li></ul><ul><li>Article/ campaign mentions </li></ul>
How do you track?  Awareness <ul><li>Trackur </li></ul><ul><li>WhosTalkin </li></ul><ul><li>Search.twitter.com </li></ul><...
How do you track?  Links <ul><li>Inbound links to the page/ section </li></ul><ul><li>Trust of inbound links </li></ul><ul...
How do you track?  Links <ul><li>Yahoo Site Explorer </li></ul><ul><li>Technorati </li></ul><ul><li>Linkscape </li></ul>
How do you track?  Engagement <ul><li>Comments on site </li></ul><ul><li>Comments off site </li></ul><ul><li>Length of com...
How do you track?  Engagement <ul><li>Manual? </li></ul><ul><li>Spreadsheets? </li></ul>
How do you track?  Conversions <ul><li>Leads </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Sales </li></ul><ul><li>E...
How do you track?  Conversions <ul><li>Google Analytics </li></ul><ul><li>Salesforce </li></ul><ul><li>Feedburner </li></ul>
1. Client: Private Investigator Linkbait Example
Linkbait Example
How long would it take to BEG for 250+ links!?! Linkbait Example
How long would it take to BEG for 250+ links!?! Linkbait Example
Some Linkbait WILL Bomb Goals and Expectations
Goals <ul><li>20 – 30% Success Rate </li></ul><ul><li>Don’t start with less than 5 attempts </li></ul><ul><li>30 – 50k (&q...
How long would it take to BEG for 1500+ links!?! Expectations
Expectation Don’ts <ul><li>DON’T Expect: </li></ul><ul><li>Adsense clicks or many sales. </li></ul><ul><li>Good anchor tex...
<ul><li>You SHOULD Expect: </li></ul><ul><li>‘ Flagship content’. </li></ul><ul><li>Increased Global link popularity </li>...
Tracking Social Media - Review <ul><li>When do you track? </li></ul><ul><li>What do you track? </li></ul><ul><li>How do yo...
FIN [email_address] <ul><li>Search and Social </li></ul><ul><li>Training </li></ul><ul><li>Strategy </li></ul><ul><li>Cons...
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Social Media Marketing For Affiliates

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Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.

Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)

Published in: Business, Technology
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  • Have the right tools for your project Lots of tools out there – learn to: Pay attention and bookmark Search for them Make them quickly and easily accessible
  • Transcript of "Social Media Marketing For Affiliates"

    1. 1. <ul><li>Creating Content for </li></ul><ul><li>Social Media </li></ul>
    2. 2. <ul><ul><li>Top 10 (lists) </li></ul></ul><ul><ul><ul><li>Mix It Up </li></ul></ul></ul><ul><ul><ul><li>Negative Lists </li></ul></ul></ul>
    3. 3. <ul><ul><li>How-To Baits </li></ul></ul><ul><ul><ul><li>Be Helpful </li></ul></ul></ul><ul><ul><ul><li>Easy to Read </li></ul></ul></ul><ul><ul><ul><li>Visual </li></ul></ul></ul>
    4. 4. <ul><ul><li>Current Events </li></ul></ul><ul><ul><ul><li>Act Fast </li></ul></ul></ul><ul><ul><ul><li>Research </li></ul></ul></ul><ul><ul><ul><li>Accuracy </li></ul></ul></ul>
    5. 5. Biggest Smallest L o n g e s t Amazing <ul><ul><li>Offbeat / Extreme </li></ul></ul><ul><ul><ul><li>Very Successful </li></ul></ul></ul><ul><ul><ul><li>Clients Wary </li></ul></ul></ul><ul><ul><ul><li>Terms of Service </li></ul></ul></ul>
    6. 6. <ul><ul><li>Image </li></ul></ul><ul><ul><ul><li>Host Your Own Image </li></ul></ul></ul><ul><ul><ul><li>Be Unique </li></ul></ul></ul><ul><ul><ul><li>Use Within a Post </li></ul></ul></ul>
    7. 7. <ul><li>Social Goals </li></ul><ul><li>Desired keywords </li></ul><ul><li>Related keywords </li></ul>Step Back… and Identify Your:
    8. 8. <ul><li>Social Sites </li></ul><ul><li>Competitors </li></ul><ul><li>Search Engines </li></ul>Research What worked… What didn’t
    9. 9. Social Sites
    10. 10. <ul><li>Top [keyword] </li></ul><ul><li>Best [keyword] </li></ul><ul><li>Greatest [keyword] </li></ul><ul><li>10,50,101 [keyword] </li></ul>Competitors & Search Engines
    11. 11. <ul><li>Most likely to succeed </li></ul><ul><ul><li>What has the best chance to go popular </li></ul></ul><ul><li>Most beneficial for site </li></ul><ul><ul><li>Regular readers, Brand, Conversion </li></ul></ul><ul><li>Most likely to get links </li></ul><ul><ul><li>Resourceful, Comprehensive, Evergreen </li></ul></ul><ul><li>Good for Writers </li></ul><ul><ul><li>Experience, Passion, Desire </li></ul></ul>Lots of Ideas… Now What?
    12. 12. <ul><li>Involve Your Staff </li></ul><ul><li>Current Events </li></ul><ul><li>Plan for Success </li></ul><ul><li>Don’t Accept Crap </li></ul>Some Tips…
    13. 13. <ul><ul><li>Want These Slides… </li></ul></ul><ul><ul><li>415 683. 7636 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.brentcsutoras.com </li></ul></ul><ul><ul><li>@brentcsutoras </li></ul></ul>
    14. 14. Tracking Social Media and Linkbait for Affiliates (on the cheap) By: Todd Malicoat aka stuntdubl
    15. 15. Tracking Social Media - overview <ul><li>When do you track? </li></ul><ul><li>What do you track? </li></ul><ul><li>How do you track? </li></ul>
    16. 16. When do you track? <ul><li>Research </li></ul><ul><li>Preparation </li></ul><ul><li>Tracking </li></ul>
    17. 17. When do you track? Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul>
    18. 18. When do you track? Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Google Search Results </li></ul>
    19. 19. When do you track? Research <ul><li>BEFORE creation </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Google Search Results </li></ul><ul><li>Social Aggregators </li></ul>
    20. 20. When do you track? Preparation <ul><li>Tool setup </li></ul><ul><li>Baseline metrics </li></ul>
    21. 21. When do you track? Results <ul><li>7 days </li></ul><ul><li>30 days </li></ul><ul><li>90 days </li></ul><ul><li>1 year </li></ul>
    22. 22. What do you track? <ul><li>Traffic </li></ul><ul><li>Awareness </li></ul><ul><li>Links </li></ul><ul><li>Engagement </li></ul><ul><li>Conversions </li></ul>
    23. 23. What do you track? Traffic <ul><li>Unique Visitors </li></ul><ul><li>Page views </li></ul><ul><li>Time on site </li></ul><ul><li>Bounce rate </li></ul>
    24. 24. What do you track? Awareness <ul><li>Brand mentions </li></ul><ul><li>Article/ campaign mentions </li></ul>
    25. 25. What do you track? Links <ul><li>Inbound links to the page/ section </li></ul><ul><li>Trust of inbound links </li></ul><ul><li>Authority of inbound links </li></ul><ul><li>Anchor text of inbound links </li></ul>
    26. 26. What do you track? Engagement <ul><li>Comments on site </li></ul><ul><li>Comments off site </li></ul><ul><li>Length of comments </li></ul><ul><li>Number of contact emails </li></ul>
    27. 27. What do you track? Conversions <ul><li>Leads </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Sales </li></ul><ul><li>Email newsletter signups </li></ul><ul><li>Other </li></ul>
    28. 28. How do you track? <ul><li>Traffic </li></ul><ul><li>Awareness </li></ul><ul><li>Links </li></ul><ul><li>Engagement </li></ul><ul><li>Conversions </li></ul>
    29. 29. How do you track? Traffic <ul><li>Unique Visitors </li></ul><ul><li>Page views </li></ul><ul><li>Time on site </li></ul><ul><li>Bounce rate </li></ul>
    30. 30. How do you track? Traffic <ul><li>Google Analytics </li></ul>
    31. 31. How do you track? Awareness <ul><li>Brand mentions </li></ul><ul><li>Article/ campaign mentions </li></ul>
    32. 32. How do you track? Awareness <ul><li>Trackur </li></ul><ul><li>WhosTalkin </li></ul><ul><li>Search.twitter.com </li></ul><ul><li>SamePoint.com </li></ul><ul><li>Quarkbase.com </li></ul><ul><li>Custom tools </li></ul>
    33. 33. How do you track? Links <ul><li>Inbound links to the page/ section </li></ul><ul><li>Trust of inbound links </li></ul><ul><li>Authority of inbound links </li></ul><ul><li>Anchor text of inbound links </li></ul>
    34. 34. How do you track? Links <ul><li>Yahoo Site Explorer </li></ul><ul><li>Technorati </li></ul><ul><li>Linkscape </li></ul>
    35. 35. How do you track? Engagement <ul><li>Comments on site </li></ul><ul><li>Comments off site </li></ul><ul><li>Length of comments </li></ul><ul><li>Number of contact emails </li></ul>
    36. 36. How do you track? Engagement <ul><li>Manual? </li></ul><ul><li>Spreadsheets? </li></ul>
    37. 37. How do you track? Conversions <ul><li>Leads </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Sales </li></ul><ul><li>Email newsletter signups </li></ul><ul><li>Other </li></ul>
    38. 38. How do you track? Conversions <ul><li>Google Analytics </li></ul><ul><li>Salesforce </li></ul><ul><li>Feedburner </li></ul>
    39. 39. 1. Client: Private Investigator Linkbait Example
    40. 40. Linkbait Example
    41. 41. How long would it take to BEG for 250+ links!?! Linkbait Example
    42. 42. How long would it take to BEG for 250+ links!?! Linkbait Example
    43. 43. Some Linkbait WILL Bomb Goals and Expectations
    44. 44. Goals <ul><li>20 – 30% Success Rate </li></ul><ul><li>Don’t start with less than 5 attempts </li></ul><ul><li>30 – 50k (&quot;nearly worthless&quot;) visitors. </li></ul><ul><li>100 – several thousand backlinks </li></ul><ul><li>What you REALLY want - </li></ul><ul><li>TRUSTED links from high profile industry sites </li></ul>Goals and Expectations
    45. 45. How long would it take to BEG for 1500+ links!?! Expectations
    46. 46. Expectation Don’ts <ul><li>DON’T Expect: </li></ul><ul><li>Adsense clicks or many sales. </li></ul><ul><li>Good anchor text </li></ul><ul><li>Link juice direct from social sites </li></ul><ul><li>Long time on site </li></ul><ul><li>Low bounce rate </li></ul>Expectations
    47. 47. <ul><li>You SHOULD Expect: </li></ul><ul><li>‘ Flagship content’. </li></ul><ul><li>Increased Global link popularity </li></ul><ul><li>Increased mindshare & </li></ul><ul><ul><li>RSS subscribers (future links). </li></ul></ul>Expectations
    48. 48. Tracking Social Media - Review <ul><li>When do you track? </li></ul><ul><li>What do you track? </li></ul><ul><li>How do you track? </li></ul>
    49. 49. FIN [email_address] <ul><li>Search and Social </li></ul><ul><li>Training </li></ul><ul><li>Strategy </li></ul><ul><li>Consulting </li></ul>Thank you!
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