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SEXY SEARCH
RESULTS
How to make your search listings more
appealing
by @jeremypalmer
Why it matters
• Higher CTR = More Traffic >>> Sales
Google CTR by Position
Google Rank Average Traffic Share
1 32.5%
2 17.6%
3 11.4%
4 8.1%
5 6.1%
6 4.4%
7 3.5%
8 3.1%
9 2.6%...
Components of a Sexy Listing
More Control
• Search Title
• Search Snippets
• Profile Picture
(Authorship)
• Video Previews...
<title>The Most Important Tag</title>
• Relevancy
• Branding
• Character limits
Search Snippets
• Meta description tag
• First paragraph
considerations
• Making it interesting
• Character limits
Google Authorship – Profile Pic
• Your Google+ profile
• Plug-ins make it easy
• Getting circled
• Your image matters
Video Snippets
• Schema.org
• Video sitemaps
• Plug-ins make it easy
Rich Snippets
• Types
• Reviews/Ratings
• Software
• Events
• Recipes
• How to make them
• Schema.org
• Data highlighter
•...
Questions? Feedback!
WHERE TO FIND ME
Twitter: @jeremypalmer
Linkedin: jeremypalmer
Web: jeremypalmer.com
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Sexy Search Results

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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

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Transcript of "Sexy Search Results"

  1. 1. SEXY SEARCH RESULTS How to make your search listings more appealing by @jeremypalmer
  2. 2. Why it matters • Higher CTR = More Traffic >>> Sales
  3. 3. Google CTR by Position Google Rank Average Traffic Share 1 32.5% 2 17.6% 3 11.4% 4 8.1% 5 6.1% 6 4.4% 7 3.5% 8 3.1% 9 2.6% 10 2.4%
  4. 4. Components of a Sexy Listing More Control • Search Title • Search Snippets • Profile Picture (Authorship) • Video Previews Less Control • Rich Snippets • Sitelinks
  5. 5. <title>The Most Important Tag</title> • Relevancy • Branding • Character limits
  6. 6. Search Snippets • Meta description tag • First paragraph considerations • Making it interesting • Character limits
  7. 7. Google Authorship – Profile Pic • Your Google+ profile • Plug-ins make it easy • Getting circled • Your image matters
  8. 8. Video Snippets • Schema.org • Video sitemaps • Plug-ins make it easy
  9. 9. Rich Snippets • Types • Reviews/Ratings • Software • Events • Recipes • How to make them • Schema.org • Data highlighter • WordPress Plug-in
  10. 10. Questions? Feedback!
  11. 11. WHERE TO FIND ME Twitter: @jeremypalmer Linkedin: jeremypalmer Web: jeremypalmer.com
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