Sexy Search Results
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Sexy Search Results

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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Learn how to create search listings that compel people to click through. Discover the 5 ...

This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

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Sexy Search Results Sexy Search Results Presentation Transcript

  • SEXY SEARCH RESULTS How to make your search listings more appealing by @jeremypalmer
  • Why it matters • Higher CTR = More Traffic >>> Sales
  • Google CTR by Position Google Rank Average Traffic Share 1 32.5% 2 17.6% 3 11.4% 4 8.1% 5 6.1% 6 4.4% 7 3.5% 8 3.1% 9 2.6% 10 2.4%
  • Components of a Sexy Listing More Control • Search Title • Search Snippets • Profile Picture (Authorship) • Video Previews Less Control • Rich Snippets • Sitelinks
  • <title>The Most Important Tag</title> • Relevancy • Branding • Character limits
  • Search Snippets • Meta description tag • First paragraph considerations • Making it interesting • Character limits
  • Google Authorship – Profile Pic • Your Google+ profile • Plug-ins make it easy • Getting circled • Your image matters
  • Video Snippets • Schema.org • Video sitemaps • Plug-ins make it easy
  • Rich Snippets • Types • Reviews/Ratings • Software • Events • Recipes • How to make them • Schema.org • Data highlighter • WordPress Plug-in
  • Questions? Feedback!
  • WHERE TO FIND ME Twitter: @jeremypalmer Linkedin: jeremypalmer Web: jeremypalmer.com