Personal Branding 2.0 Stephanie Agresta Digital Strategist and Social Media PR Executive Sarah Austin Host, Real Time Matrix

Stephanie Agresta EVP of Global Social Media, Porter Novelli 15 Years Digital Marketing Experience Fortune 500 Clients (Microsoft, PepsiCo, etc.) Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) TechSet Co-Founder CONTACT : [email_address] www.InternetGeekGirl.com Twitter: @stephagresta

EVP of Global Social Media, Porter Novelli

15 Years Digital Marketing Experience

Fortune 500 Clients (Microsoft, PepsiCo, etc.)

Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com)

TechSet Co-Founder

CONTACT :

[email_address]

www.InternetGeekGirl.com

Twitter: @stephagresta

Sarah Austin Video blogger, Founder of Pop17.com 25M Viewers, 20+K Twitter followers Over 20,000 followers on twitter Social Media Advisor to Intel & Real Time Matrix “ # 1 Female on Facebook” – Facebook Grader Top Ten Hottest Women of the Web - G4 TV “ Technology ‘It’ girl” – MTV CONTACT : [email_address] www.pop17.com Twitter: @pop17

Video blogger, Founder of Pop17.com

25M Viewers, 20+K Twitter followers

Over 20,000 followers on twitter

Social Media Advisor to Intel & Real Time Matrix

“ # 1 Female on Facebook” – Facebook Grader

Top Ten Hottest Women of the Web - G4 TV

“ Technology ‘It’ girl” – MTV

CONTACT :

[email_address]

www.pop17.com

Twitter: @pop17

Pop17 Sponsorships by: Stephanie Agresta Disclosures: Brand Association

Pop17 Sponsorships by:

Stephanie Agresta Disclosures:

Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.

I. Personal Brands in Digital Today

What’s the opportunity?

II. Core Elements & Trends

Rise of Social Networks, Microblogging, Mobile

III. How to benefit

Getting Started.

Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.

I. Personal Brands in Digital Today

What’s the opportunity?

II. Core Elements & Trends

Rise of Social Networks, Microblogging, Mobile

III. How to benefit

Getting Started.

Personal Brands Today WHY?!

Social Networking Leads Way 250M Active Users July 20, 2009 Facebook Blog 1000% growth 2008 Comscore 100M Viewers March 2009 Comscore

Not Just For Kids…

Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends How does it work? III. Building Brand YOU Where to start?

I. Personal Brands in Digital Today

What’s the opportunity?

II. Core Elements & Trends

How does it work?

III. Building Brand YOU

Where to start?

5 Digital Behaviors of Web Celebs Content Syndication (RSS) Online Video Mobile User-Generated Content Social Networking Profiles Brand YOU

Mobile Beyond Voice

Mobile Beyond Voice Location-specific utility Lifecasting Rich content

Location-specific utility

Lifecasting

Rich content

TV is Online Hulu Vimeo DVR, TiVO YouTube (hell0)

Hulu

Vimeo

DVR, TiVO

YouTube (hell0)

RSS Syndication

“ Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft

“ Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft

Web syndication leads to exponential distribution RSS feeds Widgets/Gadgets

RSS feeds

Widgets/Gadgets

Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.

I. Personal Brands in Digital Today

What’s the opportunity?

II. Core Elements & Trends

Rise of Social Networks, Microblogging, Mobile

III. How to benefit

Getting Started.

“ DO I NEED TO BE ON EVERYTHING?!”

Personal Branding Strategy YOUR BLOG or WEBSITE

Real Benefits Jobs Leads Clients Traffic Affiliate Click Throughs SEO Reputation Credibility

Jobs

Leads

Clients

Traffic

Affiliate Click Throughs

SEO

Reputation Credibility

Key Points Test, learn, apply Speed is critical Digital first on key initiatives

Test, learn, apply

Speed is critical

Digital first on key initiatives

Thank You!! Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address] www.pop17.com Twitter: @pop17