Personal Branding 2.0 Stephanie Agresta Digital Strategist and Social Media PR Executive Sarah Austin Host, Real Time Matrix
Stephanie Agresta <ul><li>EVP of Global Social Media, Porter Novelli </li></ul><ul><li>15 Years Digital Marketing Experien...
Sarah Austin <ul><li>Video blogger, Founder of Pop17.com </li></ul><ul><li>25M Viewers, 20+K Twitter followers </li></ul><...
<ul><li>Pop17 Sponsorships by: </li></ul><ul><li>Stephanie Agresta Disclosures: </li></ul>Brand Association
Today’s Agenda <ul><li>I.  Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity?   </li></ul><ul><li>...
Today’s Agenda <ul><li>I.  Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity?   </li></ul><ul><li>...
Personal Brands Today WHY?!
Social Networking Leads Way 250M Active Users  July 20, 2009 Facebook Blog 1000% growth  2008 Comscore 100M Viewers  March...
Not Just For Kids…
Today’s Agenda <ul><li>I.  Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity?   </li></ul><ul><li>...
5 Digital Behaviors of Web Celebs   Content Syndication (RSS) Online Video Mobile User-Generated Content Social Networking...
Mobile Beyond Voice
Mobile Beyond Voice <ul><li>Location-specific utility </li></ul><ul><li>Lifecasting </li></ul><ul><li>Rich content </li></ul>
TV is Online <ul><li>Hulu </li></ul><ul><li>Vimeo </li></ul><ul><li>DVR, TiVO </li></ul><ul><li>YouTube (hell0) </li></ul>
RSS Syndication
<ul><li>“ Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up ...
Web syndication leads to exponential distribution <ul><li>RSS feeds </li></ul><ul><li>Widgets/Gadgets </li></ul>
Today’s Agenda <ul><li>I.  Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity?   </li></ul><ul><li>...
“ DO I NEED TO BE ON EVERYTHING?!”
Personal Branding Strategy YOUR BLOG or  WEBSITE
Real Benefits <ul><li>Jobs </li></ul><ul><li>Leads </li></ul><ul><li>Clients </li></ul><ul><li>Traffic </li></ul><ul><li>A...
Key Points <ul><li>Test, learn, apply </li></ul><ul><li>Speed is critical </li></ul><ul><li>Digital first on key initiativ...
Thank You!!  Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address...
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Personal Branding 2.0

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Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?

Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta)
Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)

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Personal Branding 2.0

  1. 1. Personal Branding 2.0 Stephanie Agresta Digital Strategist and Social Media PR Executive Sarah Austin Host, Real Time Matrix
  2. 2. Stephanie Agresta <ul><li>EVP of Global Social Media, Porter Novelli </li></ul><ul><li>15 Years Digital Marketing Experience </li></ul><ul><li>Fortune 500 Clients (Microsoft, PepsiCo, etc.) </li></ul><ul><li>Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) </li></ul><ul><li>TechSet Co-Founder </li></ul><ul><li>CONTACT : </li></ul><ul><li>[email_address] </li></ul><ul><li>www.InternetGeekGirl.com </li></ul><ul><li>Twitter: @stephagresta </li></ul>
  3. 3. Sarah Austin <ul><li>Video blogger, Founder of Pop17.com </li></ul><ul><li>25M Viewers, 20+K Twitter followers </li></ul><ul><li>Over 20,000 followers on twitter </li></ul><ul><li>Social Media Advisor to Intel & Real Time Matrix </li></ul><ul><li>“ # 1 Female on Facebook” – Facebook Grader </li></ul><ul><li>Top Ten Hottest Women of the Web - G4 TV </li></ul><ul><li>“ Technology ‘It’ girl” – MTV </li></ul><ul><li>CONTACT : </li></ul><ul><li>[email_address] </li></ul><ul><li>www.pop17.com </li></ul><ul><li>Twitter: @pop17 </li></ul>
  4. 4. <ul><li>Pop17 Sponsorships by: </li></ul><ul><li>Stephanie Agresta Disclosures: </li></ul>Brand Association
  5. 5. Today’s Agenda <ul><li>I. Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity? </li></ul><ul><li>II. Core Elements & Trends </li></ul><ul><li>Rise of Social Networks, Microblogging, Mobile </li></ul><ul><li>III. How to benefit </li></ul><ul><li>Getting Started. </li></ul>
  6. 6. Today’s Agenda <ul><li>I. Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity? </li></ul><ul><li>II. Core Elements & Trends </li></ul><ul><li>Rise of Social Networks, Microblogging, Mobile </li></ul><ul><li>III. How to benefit </li></ul><ul><li>Getting Started. </li></ul>
  7. 7. Personal Brands Today WHY?!
  8. 8. Social Networking Leads Way 250M Active Users July 20, 2009 Facebook Blog 1000% growth 2008 Comscore 100M Viewers March 2009 Comscore
  9. 9. Not Just For Kids…
  10. 10. Today’s Agenda <ul><li>I. Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity? </li></ul><ul><li>II. Core Elements & Trends </li></ul><ul><li>How does it work? </li></ul><ul><li>III. Building Brand YOU </li></ul><ul><li>Where to start? </li></ul>
  11. 11. 5 Digital Behaviors of Web Celebs Content Syndication (RSS) Online Video Mobile User-Generated Content Social Networking Profiles Brand YOU
  12. 12. Mobile Beyond Voice
  13. 13. Mobile Beyond Voice <ul><li>Location-specific utility </li></ul><ul><li>Lifecasting </li></ul><ul><li>Rich content </li></ul>
  14. 14. TV is Online <ul><li>Hulu </li></ul><ul><li>Vimeo </li></ul><ul><li>DVR, TiVO </li></ul><ul><li>YouTube (hell0) </li></ul>
  15. 15. RSS Syndication
  16. 16. <ul><li>“ Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft </li></ul>
  17. 17. Web syndication leads to exponential distribution <ul><li>RSS feeds </li></ul><ul><li>Widgets/Gadgets </li></ul>
  18. 18. Today’s Agenda <ul><li>I. Personal Brands in Digital Today </li></ul><ul><li>What’s the opportunity? </li></ul><ul><li>II. Core Elements & Trends </li></ul><ul><li>Rise of Social Networks, Microblogging, Mobile </li></ul><ul><li>III. How to benefit </li></ul><ul><li>Getting Started. </li></ul>
  19. 19. “ DO I NEED TO BE ON EVERYTHING?!”
  20. 20. Personal Branding Strategy YOUR BLOG or WEBSITE
  21. 21. Real Benefits <ul><li>Jobs </li></ul><ul><li>Leads </li></ul><ul><li>Clients </li></ul><ul><li>Traffic </li></ul><ul><li>Affiliate Click Throughs </li></ul><ul><li>SEO </li></ul><ul><li>Reputation Credibility </li></ul>
  22. 22. Key Points <ul><li>Test, learn, apply </li></ul><ul><li>Speed is critical </li></ul><ul><li>Digital first on key initiatives </li></ul>
  23. 23. Thank You!! Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address] www.pop17.com Twitter: @pop17
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