Performance Marketing Alliance Rebecca Madigan Founding Organizer Performance Marketing Alliance www.performancemarketingalliance.com

Why Now? Misinformation and lack of representation Legislation Lack of transparency Maturity of the industry

Misinformation and lack of representation

Legislation

Lack of transparency

Maturity of the industry

Formation Process Interviewed over 60 leaders Formation Advisory Board (FAB 11) voted in by 100 industry peers Working groups of 45 volunteers Working groups make recommendations on formation FAB 11 ratifies formation proposals

Interviewed over 60 leaders

Formation Advisory Board (FAB 11) voted in by 100 industry peers

Working groups of 45 volunteers

Working groups make recommendations on formation

FAB 11 ratifies formation proposals

FAB 11 Affiliates/Publishers Scott Jangro - President - MechMedia, Inc. Michael Coley - Founder - Amazing-Bargains.com Merchants/Advertisers Brad Waller - VP Business & Affiliate Development - Epages, Inc. Robert Drumm - Affiliate Manager - ACLens. Agencies Brook Schaaf - Principal - Schaaf Consulting Peter Figueredo - CEO & Co-Founder - NetExponent Networks Adam Weiss - Director, Network Development - Linkshare Chris Henger - Group Product Manager - Google Affiliate Network “ Other” consultants, journalists, solutions providers Angel Djambazov - Business Development - PopShops, consulting Kellie Stevens - CEO - AffiliateFairPlay.com Lisa Picarille - Publisher and Editor-in-Chief - Revenue Magazine

Affiliates/Publishers

Scott Jangro - President - MechMedia, Inc.

Michael Coley - Founder - Amazing-Bargains.com

Merchants/Advertisers

Brad Waller - VP Business & Affiliate Development - Epages, Inc.

Robert Drumm - Affiliate Manager - ACLens.

Agencies

Brook Schaaf - Principal - Schaaf Consulting

Peter Figueredo - CEO & Co-Founder - NetExponent

Networks

Adam Weiss - Director, Network Development - Linkshare

Chris Henger - Group Product Manager - Google Affiliate Network

“ Other” consultants, journalists, solutions providers

Angel Djambazov - Business Development - PopShops, consulting

Kellie Stevens - CEO - AffiliateFairPlay.com

Lisa Picarille - Publisher and Editor-in-Chief - Revenue Magazine

Scope and Objectives Sam Harrelson - Principal - CostPerNews/Sam Harrelson Consulting Strategic direction Scope Near term and long term objectives

Sam Harrelson - Principal - CostPerNews/Sam Harrelson Consulting

Strategic direction

Scope

Near term and long term objectives

Membership Durk Price – Principal - eAccountableOPM Membership levels Dues Membership benefits

Durk Price – Principal - eAccountableOPM

Membership levels

Dues

Membership benefits

Governance Brook Schaaf - Principal - Schaaf Consulting Bylaws Decision making Incorporation

Brook Schaaf - Principal - Schaaf Consulting

Bylaws

Decision making

Incorporation

Operations Brad Waller - VP Business & Affiliate Development - EPage, Inc. Organizational structure Staffing needs Operational budget

Brad Waller - VP Business & Affiliate Development - EPage, Inc.

Organizational structure

Staffing needs

Operational budget

Fundraising Peter Bordes - CEO - MediaTrust, Inc. Income recommendations Sponsorships Membership drives

Peter Bordes - CEO - MediaTrust, Inc.

Income recommendations

Sponsorships

Membership drives

Timeline August 8 – 9th Joint Working Group/FAB meetings at ASE Membership levels Board of Directors makeup End of August Ratification of working group proposals Q4 Board election process Incorporation Founding membership period January 2009 Official launch

August 8 – 9th

Joint Working Group/FAB meetings at ASE

Membership levels

Board of Directors makeup

End of August

Ratification of working group proposals

Q4

Board election process

Incorporation

Founding membership period

January 2009

Official launch

Questions www.performancemarketingalliance.com