Opportunities in  Affiliate Marketing Shawn Collins, Co-Founder, Affiliate Summit
This could be you…
Or more likely…
Growth Industry JupiterResearch  “US Online Affiliate Marketing Forecast, 2007 to 2012.”
E-Commerce Continues to Grow eMarketer  “US Retail E-Commerce Set for Growth.”
Affiliate Marketing Numbers <ul><li>$6.5 Billion in Commissions (2005) </li></ul>Anne Holland,  MarketingSherpa Affiliate ...
Affiliate Programs at 75% Retailers Internet Retailer  “Hot 100 Retail Web Sites.”
Nearly 1/10 of Online Retail Econsultancy  “Affiliate Marketing Buyer’s Guide 2009.” <ul><li>Affiliate marketers responsib...
Promote the Trends?
Cemetery of Trend Sites
AskTheMama.com
BallFourBook.com
7 Things for a New Affiliate Site <ul><li>2-3 topics you care about </li></ul><ul><li>Domain name </li></ul><ul><li>Hostin...
7 Things for a New Affiliate Site <ul><li>2-3 topics you care about </li></ul><ul><ul><li>Staying power </li></ul></ul><ul...
7 Things for a New Affiliate Site <ul><li>Domain name </li></ul><ul><ul><li>GoDaddy.com - $10/year </li></ul></ul><ul><ul>...
7 Things for a New Affiliate Site <ul><li>Hosting </li></ul><ul><ul><li>LivingDot </li></ul></ul><ul><ul><li>RackSpace </l...
7 Things for a New Affiliate Site <ul><li>Email service </li></ul><ul><ul><li>AWeber </li></ul></ul><ul><ul><li>RSS to ema...
7 Things for a New Affiliate Site <ul><li>Patience </li></ul><ul><ul><li>Don’t monetize right away </li></ul></ul><ul><ul>...
7 Things for a New Affiliate Site <ul><li>Find your voice </li></ul><ul><ul><li>Don’t be a journalist, be you </li></ul></...
7 Things for a New Affiliate Site <ul><li>Where to find affiliate programs </li></ul>
Who Wants to Start an Affiliate Site? <ul><li>Ideas </li></ul><ul><li>Domain </li></ul>
Types of Affiliates <ul><li>Podcast </li></ul><ul><li>Video </li></ul><ul><li>Email </li></ul><ul><li>Blog </li></ul><ul><...
Types of Affiliates: Podcast
Types of Affiliates: Video
Types of Affiliates: Email
Types of Affiliates: Mobile
Types of Affiliates: Deals
Types of Affiliates: Content
Types of Affiliates: Data feed
Types of Affiliates: Twitter
Types of Affiliates: Facebook
Types of Affiliates: PPC
Contact Shawn Collins <ul><li>[email_address] </li></ul><ul><li>Twitter: @affiliatetip </li></ul><ul><li>AIM: affiliatetip...
Affiliate Summit East 2009 <ul><li>Who : Thousands of affiliate marketers </li></ul><ul><li>What : The premier affiliate m...
Sources <ul><li>Growth Rate of Affiliate Marketing </li></ul><ul><ul><li>http://blog.affiliatetip.com/archives/growth-rate...
Opportunities in Affiliate Marketing
Opportunities in Affiliate Marketing
Upcoming SlideShare
Loading in...5
×

Opportunities in Affiliate Marketing

3,303

Published on

Shawn Collins of http://www.affiliatesummit.com provides an introductory look at getting started as an affiliate.

Published in: Business, Technology, Design
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,303
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
86
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Opportunities in Affiliate Marketing"

  1. 1. Opportunities in Affiliate Marketing Shawn Collins, Co-Founder, Affiliate Summit
  2. 2. This could be you…
  3. 3. Or more likely…
  4. 4. Growth Industry JupiterResearch “US Online Affiliate Marketing Forecast, 2007 to 2012.”
  5. 5. E-Commerce Continues to Grow eMarketer “US Retail E-Commerce Set for Growth.”
  6. 6. Affiliate Marketing Numbers <ul><li>$6.5 Billion in Commissions (2005) </li></ul>Anne Holland, MarketingSherpa Affiliate Summit West 2006 Keynote Address
  7. 7. Affiliate Programs at 75% Retailers Internet Retailer “Hot 100 Retail Web Sites.”
  8. 8. Nearly 1/10 of Online Retail Econsultancy “Affiliate Marketing Buyer’s Guide 2009.” <ul><li>Affiliate marketers responsible for ~ 1/10 of all online sales in the UK (2008) </li></ul>
  9. 9. Promote the Trends?
  10. 10. Cemetery of Trend Sites
  11. 11. AskTheMama.com
  12. 12. BabyLounge.com
  13. 13. BallFourBook.com
  14. 14. 7 Things for a New Affiliate Site <ul><li>2-3 topics you care about </li></ul><ul><li>Domain name </li></ul><ul><li>Hosting </li></ul><ul><li>Email service </li></ul><ul><li>Patience </li></ul><ul><li>Find your voice </li></ul><ul><li>Where to find affiliate programs </li></ul>
  15. 15. 7 Things for a New Affiliate Site <ul><li>2-3 topics you care about </li></ul><ul><ul><li>Staying power </li></ul></ul><ul><ul><li>Avoid flavor of the day </li></ul></ul>
  16. 16. 7 Things for a New Affiliate Site <ul><li>Domain name </li></ul><ul><ul><li>GoDaddy.com - $10/year </li></ul></ul><ul><ul><li>Spend no more than 20 minutes </li></ul></ul><ul><ul><li>Start with one year </li></ul></ul>
  17. 17. 7 Things for a New Affiliate Site <ul><li>Hosting </li></ul><ul><ul><li>LivingDot </li></ul></ul><ul><ul><li>RackSpace </li></ul></ul>
  18. 18. 7 Things for a New Affiliate Site <ul><li>Email service </li></ul><ul><ul><li>AWeber </li></ul></ul><ul><ul><li>RSS to email </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Follow-up series </li></ul></ul>
  19. 19. 7 Things for a New Affiliate Site <ul><li>Patience </li></ul><ul><ul><li>Don’t monetize right away </li></ul></ul><ul><ul><li>Build content </li></ul></ul><ul><ul><li>Most relevant, not most lucrative </li></ul></ul><ul><ul><li>Beyond the banner </li></ul></ul><ul><ul><li>Test, test, test </li></ul></ul><ul><ul><li>Don’t expect money for months </li></ul></ul>
  20. 20. 7 Things for a New Affiliate Site <ul><li>Find your voice </li></ul><ul><ul><li>Don’t be a journalist, be you </li></ul></ul><ul><ul><li>Editorial calendar </li></ul></ul><ul><ul><li>Ask the Expert </li></ul></ul>
  21. 21. 7 Things for a New Affiliate Site <ul><li>Where to find affiliate programs </li></ul>
  22. 22. Who Wants to Start an Affiliate Site? <ul><li>Ideas </li></ul><ul><li>Domain </li></ul>
  23. 23. Types of Affiliates <ul><li>Podcast </li></ul><ul><li>Video </li></ul><ul><li>Email </li></ul><ul><li>Blog </li></ul><ul><li>Mobile </li></ul><ul><li>Deals </li></ul><ul><li>Content </li></ul><ul><li>Data feed </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>PPC </li></ul>
  24. 24. Types of Affiliates: Podcast
  25. 25. Types of Affiliates: Video
  26. 26. Types of Affiliates: Email
  27. 27. Types of Affiliates: Blog
  28. 28. Types of Affiliates: Mobile
  29. 29. Types of Affiliates: Deals
  30. 30. Types of Affiliates: Content
  31. 31. Types of Affiliates: Data feed
  32. 32. Types of Affiliates: Twitter
  33. 33. Types of Affiliates: Facebook
  34. 34. Types of Affiliates: PPC
  35. 35. Contact Shawn Collins <ul><li>[email_address] </li></ul><ul><li>Twitter: @affiliatetip </li></ul><ul><li>AIM: affiliatetip </li></ul><ul><li>Facebook: http://www.shawnonfacebook.com </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/shawncollins </li></ul>
  36. 36. Affiliate Summit East 2009 <ul><li>Who : Thousands of affiliate marketers </li></ul><ul><li>What : The premier affiliate marketing conference </li></ul><ul><li>When : August 9-11 </li></ul><ul><li>Where : Hilton New York </li></ul><ul><li>Why : Learn and network </li></ul><ul><li>Details at www.AffiliateSummit.com </li></ul>
  37. 37. Sources <ul><li>Growth Rate of Affiliate Marketing </li></ul><ul><ul><li>http://blog.affiliatetip.com/archives/growth-rate-of-affiliate-marketing/ </li></ul></ul><ul><li>Top 5 Affiliate Marketing Opportunities for 2006 </li></ul><ul><ul><li>http://www.slideshare.net/affsum/top-5-affiliate-marketing-opportunities-for-2006 </li></ul></ul><ul><li>Majority of Top Retailers Have Affiliate Programs </li></ul><ul><ul><li>http://blog.affiliatetip.com/archives/majority-of-top-retailers-have-affiliate-programs/ </li></ul></ul><ul><li>UK Affiliate Marketing to Generate £4 Billion in 2009 </li></ul><ul><ul><li>http://blog.affiliatetip.com/archives/uk-affiliate-marketing-to-generate-4-billion-in-2009/ </li></ul></ul><ul><li>US Retail E-Commerce Set for Growth </li></ul><ul><ul><li>http://www.emarketer.com/Article.aspx?R=1005963 </li></ul></ul>

×