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Opportunities in Affiliate Marketing

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Shawn Collins of http://www.affiliatesummit.com provides an introductory look at getting started as an affiliate.

Shawn Collins of http://www.affiliatesummit.com provides an introductory look at getting started as an affiliate.

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  • 1. Opportunities in Affiliate Marketing Shawn Collins, Co-Founder, Affiliate Summit
  • 2. This could be you…
  • 3. Or more likely…
  • 4. Growth Industry JupiterResearch “US Online Affiliate Marketing Forecast, 2007 to 2012.”
  • 5. E-Commerce Continues to Grow eMarketer “US Retail E-Commerce Set for Growth.”
  • 6. Affiliate Marketing Numbers
    • $6.5 Billion in Commissions (2005)
    Anne Holland, MarketingSherpa Affiliate Summit West 2006 Keynote Address
  • 7. Affiliate Programs at 75% Retailers Internet Retailer “Hot 100 Retail Web Sites.”
  • 8. Nearly 1/10 of Online Retail Econsultancy “Affiliate Marketing Buyer’s Guide 2009.”
    • Affiliate marketers responsible for ~ 1/10 of all online sales in the UK (2008)
  • 9. Promote the Trends?
  • 10. Cemetery of Trend Sites
  • 11. AskTheMama.com
  • 12. BabyLounge.com
  • 13. BallFourBook.com
  • 14. 7 Things for a New Affiliate Site
    • 2-3 topics you care about
    • Domain name
    • Hosting
    • Email service
    • Patience
    • Find your voice
    • Where to find affiliate programs
  • 15. 7 Things for a New Affiliate Site
    • 2-3 topics you care about
      • Staying power
      • Avoid flavor of the day
  • 16. 7 Things for a New Affiliate Site
    • Domain name
      • GoDaddy.com - $10/year
      • Spend no more than 20 minutes
      • Start with one year
  • 17. 7 Things for a New Affiliate Site
    • Hosting
      • LivingDot
      • RackSpace
  • 18. 7 Things for a New Affiliate Site
    • Email service
      • AWeber
      • RSS to email
      • Newsletters
      • Follow-up series
  • 19. 7 Things for a New Affiliate Site
    • Patience
      • Don’t monetize right away
      • Build content
      • Most relevant, not most lucrative
      • Beyond the banner
      • Test, test, test
      • Don’t expect money for months
  • 20. 7 Things for a New Affiliate Site
    • Find your voice
      • Don’t be a journalist, be you
      • Editorial calendar
      • Ask the Expert
  • 21. 7 Things for a New Affiliate Site
    • Where to find affiliate programs
  • 22. Who Wants to Start an Affiliate Site?
    • Ideas
    • Domain
  • 23. Types of Affiliates
    • Podcast
    • Video
    • Email
    • Blog
    • Mobile
    • Deals
    • Content
    • Data feed
    • Twitter
    • Facebook
    • PPC
  • 24. Types of Affiliates: Podcast
  • 25. Types of Affiliates: Video
  • 26. Types of Affiliates: Email
  • 27. Types of Affiliates: Blog
  • 28. Types of Affiliates: Mobile
  • 29. Types of Affiliates: Deals
  • 30. Types of Affiliates: Content
  • 31. Types of Affiliates: Data feed
  • 32. Types of Affiliates: Twitter
  • 33. Types of Affiliates: Facebook
  • 34. Types of Affiliates: PPC
  • 35. Contact Shawn Collins
    • [email_address]
    • Twitter: @affiliatetip
    • AIM: affiliatetip
    • Facebook: http://www.shawnonfacebook.com
    • LinkedIn: http://www.linkedin.com/in/shawncollins
  • 36. Affiliate Summit East 2009
    • Who : Thousands of affiliate marketers
    • What : The premier affiliate marketing conference
    • When : August 9-11
    • Where : Hilton New York
    • Why : Learn and network
    • Details at www.AffiliateSummit.com
  • 37. Sources
    • Growth Rate of Affiliate Marketing
      • http://blog.affiliatetip.com/archives/growth-rate-of-affiliate-marketing/
    • Top 5 Affiliate Marketing Opportunities for 2006
      • http://www.slideshare.net/affsum/top-5-affiliate-marketing-opportunities-for-2006
    • Majority of Top Retailers Have Affiliate Programs
      • http://blog.affiliatetip.com/archives/majority-of-top-retailers-have-affiliate-programs/
    • UK Affiliate Marketing to Generate £4 Billion in 2009
      • http://blog.affiliatetip.com/archives/uk-affiliate-marketing-to-generate-4-billion-in-2009/
    • US Retail E-Commerce Set for Growth
      • http://www.emarketer.com/Article.aspx?R=1005963