Near Zero SEO
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Presentation from David Favor for the Affiliate Summit Meetup in Austin, TX on the topic of Near Zero SEO - the way he keeps "David Favor" & "Radical Health" pinned to Google Page #1 with Near Zero ...

Presentation from David Favor for the Affiliate Summit Meetup in Austin, TX on the topic of Near Zero SEO - the way he keeps "David Favor" & "Radical Health" pinned to Google Page #1 with Near Zero effort.

In 1972, David Favor began face-to-face selling and copywriting. In 1978, he founded a high tech consultancy which evolved from hardware design, then server software design, now content publishing. In 2005, he founded a Super Food import company and now serves as Affiliate Manager of this global business using joint ventures and "Near Zero SEO" to grab + hold Google Page #1, with "Near Zero Effort".

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Near Zero SEO Near Zero SEO Presentation Transcript

  • “Near Zero SEO” 7 Simple Rules for the slow, lazy oreasily distracted to get rich... slowish...
  • SEO...• What is it?• Why do it?• How to start?
  • SEO...• What is it? Obscurity is the enemy of wealth. SEO starts the breadcrumb trail to you.• Why do it? SEO begins curing obscurity & poverty. Content + Conversion continues the process. Tribe Building anchors/automates the process.• How to start? You can Coat Tail a market/brand. You can Create a market/brand.
  • Old School SEO... E=Human...Before Google...• Face to Face Conversation• Radio Publicity (Interviews)• Direct Mail• Fridge Magnets• Door Hangers• Yellow Pages• Coat TailingSEO is about creating Buzz, sopeople seek you out.
  • The Best SEO...• Takes “Near Zero Effort”• Costs “Near Zero $$$s”• KISS - Keep It Super Simple.• Do it once and you’re done.• Creates Buzz + Direct Contact.“Near Zero” scales fast & forever.Talk’s cheap. Here some examples...
  • Radical Health
  • David Favor
  • Wetware Hacking (New 4/28/11)
  • Rule #1: Dead Marketers don’t get paid.If you’re dead...Feel so bad you wish you were dead...You’re terminal, on your way to dead...Your SEO & Marketing is worth $0.
  • Rule #2: Speedy & clean brings the Gr$$n!• Syntax-Clean HTML & CSS http://W3.org/QA/Tools/• Semantic-Correct HTML & CSS• ‘A’ Score in YSlow & Pagespeed• ‘A’ Score in http://WebPageTest.org• Page Weight - Ratio of Content to Cruft.
  • Rule #3: Use OPS - Other People’s Sweat/Smarts.
  • Rule #4: Server software sets your ceiling.Low Level Optimization:• Prefer ext4 now, btrfs when stable• Use noatime, nodiratime• Monitor network adapter speed/duplexApache Optimization:• Turn off .htaccess, move to httpd.conf• Use mod_pagespeed• Apache 2.4, Use Event MPMWordpress Optimization• Use Caching: W3 Total Cache & Varnish• Zero Plugins (sitemap via cron jobs)
  • Rule #5: You must be in control.You know you’re in control if it takes you...• 30 secs - Fix a Webpage typo.• 30 secs - Add a static page.• 30 secs - Add audio/video (- upload).• 15 mins - Recover server meltdowns.• 15 mins - Switch to new hosting provider.
  • Rule #6: Obscurity is wealth’s enemy.•You must be found to get paid Buzz trumps tech Sitemaps for HTML Video Sitemaps for Audios & Videos Videoize Audios Use Microformats• Backlink where authority passes juice http://OpenSiteExplorer.com
  • Rule #7: Start a Movement. Build a Tribe.Good gives you a living. Great gives youa fortune. Greatest gives you an empire.Be the Big Kahuna - master of navigation,keeper of tribal flame/sacrament, warrioron front line leading battle charge. “10 Year Rule” says, “Center your business around what you’ve done for the last 10 years, almost every day, without pay.”• Create Valuable Product• Create Timely, Relevant, Narrow Content• Whistle while your bank balance ticks up
  • Value Ignites Buzz...Buzz Magnetizes Tribe & Cash...- Affiliate Summit, PubCon- Wordpress, Thesis, Flowplayer- Internet Marketing Party- Inside Track Party- Chocolate Bliss, Super FoodsMix, Stir, Repeat equal partsProduct + Content. Ignite Buzz.Tribe & Cash are a side effect.
  • “Near Zero SEO” 7 Simple Rules for the slow, lazy oreasily distracted to get rich... slowish...