Mobile Web Opportunities

Mobile Web Opportunities Peter Glaeser, Managing Director, Mobile Space Ltd.

Overview
Traditional vs. Mobile
Building Mobile Sites
Traffic Sources
Monetization Methods
Summary
Resources
About
Q&A

1. Traditional vs. Mobile
Screen sizes and resolutions

Input devices

Connection speed
from 1MB/s to 20 MB/s From 384 kB/s (UMTS/3G) to 3.6 MB/s (HSDPA)‏ up to 53.6 kB/s (GPRS)‏

Cookies, JavaScript, Flash

Conclusion:
technical limitations
different user experience
alternative solutions needed

Solutions for advertisers:
create separate .mobi sites
shorten URLs
get rid of tracking pixels
build server-based tracking

Solutions for affiliates:
stop using tracking pixels
start using sub IDs (John Hasson)‏
find out which handsets convert
test it yourself

2. Building Mobile Sites
XHTML Mobile Profile
<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.1//EN" "http://www.openmobilealliance.org/tech/DTD/xhtml-mobile11.dtd">
DIVs instead of tables
images only when needed
must display well on different screens
test with different handsets, operators ...

Input format via CSS (examples)‏
<input type="text" style="-wap-input-format: 'N'"/>
one numeric character
<input type="text" style="-wap-input-format: 'AA'"/>
two uppercase letters
<input type="text" style="-wap-input-format: 'A*a'"/>
one uppercase character plus zero or more lowercase characters

Click to call
<a href="tel:+18001234567">call us</a>
Click to text message
<a href="sms:+18001234567">write us</a>

3. Traffic Sources
unpaid: existing user base, offline media, plugins, SEO
paid: direct deals, network operators, communities, ad networks, SEM

4. Monetization Methods
direct deals:
hard to set up
often without any appropriate tracking
ad networks:
CPM/CPC based with low payouts
no tracking problems though

affiliate programs:
CPA based
higher payouts
direct relationships
mobile conversion tracking needed

existing advertisers:
mostly from mobile entertainment
some from gambling (UK)‏
hardly any from retail
hardly any big brands

missing advertisers:
retail (mobile price comparison)‏
bookings (travel, dining, tickets)‏
local deliveries (groceries, pizza)‏
content (news, music, movies, adult)‏
social services (networking, dating)‏

5. Summary
enough users there already
traffic can be quite inexpensive
still relatively little competition
building mobile sites isn't difficult
more advertisers needed
lots of opportunities for start-ups

6. Resources
XHTML Mobile Profile:
http://ready.mobi
http://mtld.mobi/emulator.php

6. Resources
Device databases:
http://wurfl.sourceforge.net
http://deviceatlas.com

6. Resources
Payment providers:
http://www.bango.com
http://www.zong.com

7. About
Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook

Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook
7. About Q&A

Mobile Web Opportunities

by Affiliate Summit on Jan 07, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 8

Statistics

Mobile Web Opportunities — Presentation Transcript