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Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
Mobile Web Opportunities
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Mobile Web Opportunities

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The mobile internet is growing fast. The session will cover business opportunities, technical challenges, traffic sources and monetization methods. It is aimed at both advertisers and affiliates.

The mobile internet is growing fast. The session will cover business opportunities, technical challenges, traffic sources and monetization methods. It is aimed at both advertisers and affiliates.

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  • 1. Mobile Web Opportunities Peter Glaeser, Managing Director, Mobile Space Ltd.
  • 2. Overview <ul><li>Traditional vs. Mobile </li></ul><ul><li>Building Mobile Sites </li></ul><ul><li>Traffic Sources </li></ul><ul><li>Monetization Methods </li></ul><ul><li>Summary </li></ul><ul><li>Resources </li></ul><ul><li>About </li></ul><ul><li>Q&amp;A </li></ul>
  • 3. 1. Traditional vs. Mobile <ul><li>Screen sizes and resolutions </li></ul>
  • 4. 1. Traditional vs. Mobile <ul><li>Input devices </li></ul>
  • 5. 1. Traditional vs. Mobile <ul><li>Connection speed </li></ul>from 1MB/s to 20 MB/s From 384 kB/s (UMTS/3G) to 3.6 MB/s (HSDPA)‏ up to 53.6 kB/s (GPRS)‏
  • 6. 1. Traditional vs. Mobile <ul><li>Cookies, JavaScript, Flash </li></ul>
  • 7. 1. Traditional vs. Mobile <ul><li>Conclusion: </li></ul><ul><li>technical limitations </li></ul><ul><li>different user experience </li></ul><ul><li>alternative solutions needed </li></ul>
  • 8. 1. Traditional vs. Mobile <ul><li>Solutions for advertisers: </li></ul><ul><li>create separate .mobi sites </li></ul><ul><li>shorten URLs </li></ul><ul><li>get rid of tracking pixels </li></ul><ul><li>build server-based tracking </li></ul>
  • 9. 1. Traditional vs. Mobile <ul><li>Solutions for affiliates: </li></ul><ul><li>stop using tracking pixels </li></ul><ul><li>start using sub IDs (John Hasson)‏ </li></ul><ul><li>find out which handsets convert </li></ul><ul><li>test it yourself </li></ul>
  • 10. 2. Building Mobile Sites <ul><li>XHTML Mobile Profile </li></ul><ul><li>&lt;!DOCTYPE html PUBLIC &amp;quot;-//WAPFORUM//DTD XHTML Mobile 1.1//EN&amp;quot; &amp;quot;http://www.openmobilealliance.org/tech/DTD/xhtml-mobile11.dtd&amp;quot;&gt; </li></ul><ul><li>DIVs instead of tables </li></ul><ul><li>images only when needed </li></ul><ul><li>must display well on different screens </li></ul><ul><li>test with different handsets, operators ... </li></ul>
  • 11. 2. Building Mobile Sites <ul><li>Input format via CSS (examples)‏ </li></ul><ul><li>&lt;input type=&amp;quot;text&amp;quot; style=&amp;quot;-wap-input-format: &apos;N&apos;&amp;quot;/&gt; </li></ul><ul><li>one numeric character </li></ul><ul><li>&lt;input type=&amp;quot;text&amp;quot; style=&amp;quot;-wap-input-format: &apos;AA&apos;&amp;quot;/&gt; </li></ul><ul><li>two uppercase letters </li></ul><ul><li>&lt;input type=&amp;quot;text&amp;quot; style=&amp;quot;-wap-input-format: &apos;A*a&apos;&amp;quot;/&gt; </li></ul><ul><li>one uppercase character plus zero or more lowercase characters </li></ul>
  • 12. 2. Building Mobile Sites <ul><li>Click to call </li></ul><ul><li>&lt;a href=&amp;quot;tel:+18001234567&amp;quot;&gt;call us&lt;/a&gt; </li></ul><ul><li>Click to text message </li></ul><ul><li>&lt;a href=&amp;quot;sms:+18001234567&amp;quot;&gt;write us&lt;/a&gt; </li></ul>
  • 13. 3. Traffic Sources <ul><li>unpaid: existing user base, offline media, plugins, SEO </li></ul><ul><li>paid: direct deals, network operators, communities, ad networks, SEM </li></ul>
  • 14. 4. Monetization Methods <ul><li>direct deals: </li></ul><ul><li>hard to set up </li></ul><ul><li>often without any appropriate tracking </li></ul><ul><li>ad networks: </li></ul><ul><li>CPM/CPC based with low payouts </li></ul><ul><li>no tracking problems though </li></ul>
  • 15. 4. Monetization Methods <ul><li>affiliate programs: </li></ul><ul><li>CPA based </li></ul><ul><li>higher payouts </li></ul><ul><li>direct relationships </li></ul><ul><li>mobile conversion tracking needed </li></ul>
  • 16. 4. Monetization Methods <ul><li>existing advertisers: </li></ul><ul><li>mostly from mobile entertainment </li></ul><ul><li>some from gambling (UK)‏ </li></ul><ul><li>hardly any from retail </li></ul><ul><li>hardly any big brands </li></ul>
  • 17. 4. Monetization Methods <ul><li>missing advertisers: </li></ul><ul><li>retail (mobile price comparison)‏ </li></ul><ul><li>bookings (travel, dining, tickets)‏ </li></ul><ul><li>local deliveries (groceries, pizza)‏ </li></ul><ul><li>content (news, music, movies, adult)‏ </li></ul><ul><li>social services (networking, dating)‏ </li></ul>
  • 18. 5. Summary <ul><li>enough users there already </li></ul><ul><li>traffic can be quite inexpensive </li></ul><ul><li>still relatively little competition </li></ul><ul><li>building mobile sites isn&apos;t difficult </li></ul><ul><li>more advertisers needed </li></ul><ul><li>lots of opportunities for start-ups </li></ul>
  • 19. 6. Resources <ul><li>XHTML Mobile Profile: </li></ul><ul><li>http://ready.mobi </li></ul><ul><li>http://mtld.mobi/emulator.php </li></ul>
  • 20. 6. Resources <ul><li>Device databases: </li></ul><ul><li>http://wurfl.sourceforge.net </li></ul><ul><li>http://deviceatlas.com </li></ul>
  • 21. 6. Resources <ul><li>Payment providers: </li></ul><ul><li>http://www.bango.com </li></ul><ul><li>http://www.zong.com </li></ul>
  • 22. 7. About <ul><li>Peter Glaeser </li></ul><ul><li>company: www.sponsormob.com </li></ul><ul><li>blog: www.peterglaeser.com </li></ul><ul><li>Twitter: peterglaeser </li></ul><ul><li>Networks: LinkedIn, XING, Facebook </li></ul>
  • 23. <ul><li>Peter Glaeser </li></ul><ul><li>company: www.sponsormob.com </li></ul><ul><li>blog: www.peterglaeser.com </li></ul><ul><li>Twitter: peterglaeser </li></ul><ul><li>Networks: LinkedIn, XING, Facebook </li></ul>7. About Q&amp;A

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