Managing Your Brand Fionn Downhill

Dominating the top 10 for your brand Fionn Downhill, CEO, Elixir Interactive

Before you start
Does your organization have integrity?
Does your organization have good intent?
Does your organization live up to its promises?
Does your organization get results?
Does your organization provide excellent customer service?

If the answer to any of these questions is “NO” then start there before a reputation management program is put in place

General Advice
Perception is reality
Yahoo and MSN will show results before Google. Google takes longer to rank new assets (pages, sites, etc.).
Take an inventory of your assets before engaging in a reputation management campaign.
Be prepared to create new assets if the inventory is weak
Determine your risk tolerance before engaging in a reputation management campaign
Take care of your reputation before there is a problem, brands costs millions to build and can be destroyed over night by one malicious blogger

Case Study – Where we started
CEO of a financial services business
#1 result for clients name was lawsuit on Findlaw.com
No other results under their control in the top 10

Tactics - Websites
Added Bio page to corporate site
Created 5 additional micro sites with the name in the domain
Added unique themed content to all 5 sites

Tactics – Social Media
Linked In Profile
Naymz Profile
Squidoo Profile
Photowire Profile
Wikiepedia profile
Created and tagged multiple press releases
Added videos to video sites

Linking Tactics
Created links to all assets
Monitored and tracked
Added new links on lagging sites
Monthly Reports

Results Today
6 months to see stable results, very strong site to move, properties fluctuate as links acquired and age.
8 months to move Findlaw out of the top 10
Entire top 10 in Google, Yahoo and MSN now under our control
Simple maintenance program in place

Thank You!
Fionn Downhill
CEO
www.elixirinteractive.com
602 494 6326

Managing Your Brand Fionn Downhill

by Affiliate Summit on Jan 07, 2009

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Managing Your Brand Fionn Downhill — Presentation Transcript