Dominating the top 10 for your brand Fionn Downhill, CEO, Elixir Interactive

Before you start Does your organization have integrity? Does your organization have good intent? Does your organization live up to its promises? Does your organization get results? Does your organization provide excellent customer service?

Does your organization have integrity?

Does your organization have good intent?

Does your organization live up to its promises?

Does your organization get results?

Does your organization provide excellent customer service?

If the answer to any of these questions is “NO” then start there before a reputation management program is put in place

If the answer to any of these questions is “NO” then start there before a reputation management program is put in place

General Advice Perception is reality Yahoo and MSN will show results before Google. Google takes longer to rank new assets (pages, sites, etc.). Take an inventory of your assets before engaging in a reputation management campaign. Be prepared to create new assets if the inventory is weak Determine your risk tolerance before engaging in a reputation management campaign Take care of your reputation before there is a problem, brands costs millions to build and can be destroyed over night by one malicious blogger

Perception is reality

Yahoo and MSN will show results before Google. Google takes longer to rank new assets (pages, sites, etc.).

Take an inventory of your assets before engaging in a reputation management campaign.

Be prepared to create new assets if the inventory is weak

Determine your risk tolerance before engaging in a reputation management campaign

Take care of your reputation before there is a problem, brands costs millions to build and can be destroyed over night by one malicious blogger

Case Study – Where we started CEO of a financial services business #1 result for clients name was lawsuit on Findlaw.com No other results under their control in the top 10

CEO of a financial services business

#1 result for clients name was lawsuit on Findlaw.com

No other results under their control in the top 10

Tactics - Websites Added Bio page to corporate site Created 5 additional micro sites with the name in the domain Added unique themed content to all 5 sites

Added Bio page to corporate site

Created 5 additional micro sites with the name in the domain

Added unique themed content to all 5 sites

Tactics – Social Media Linked In Profile Naymz Profile Squidoo Profile Photowire Profile Wikiepedia profile Created and tagged multiple press releases Added videos to video sites

Linked In Profile

Naymz Profile

Squidoo Profile

Photowire Profile

Wikiepedia profile

Created and tagged multiple press releases

Added videos to video sites

Linking Tactics Created links to all assets Monitored and tracked Added new links on lagging sites Monthly Reports

Created links to all assets

Monitored and tracked

Added new links on lagging sites

Monthly Reports

Results Today 6 months to see stable results, very strong site to move, properties fluctuate as links acquired and age. 8 months to move Findlaw out of the top 10 Entire top 10 in Google, Yahoo and MSN now under our control Simple maintenance program in place

6 months to see stable results, very strong site to move, properties fluctuate as links acquired and age.

8 months to move Findlaw out of the top 10

Entire top 10 in Google, Yahoo and MSN now under our control

Simple maintenance program in place

Thank You! Fionn Downhill CEO www.elixirinteractive.com 602 494 6326

Fionn Downhill

CEO

www.elixirinteractive.com

602 494 6326