Managing Your Brand Andy Beal

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    Managing Your Brand Andy Beal - Presentation Transcript

    1. Monitoring Your Brand Andy Beal, Founder, Trackur.com
    2. Who is Andy Beal?
      • Internet marketing consultant:
        • Online reputation management
        • Search engine marketing
        • Social media marketing
      • Editor at MarketingPilgrim.com
      • Founder of Trackur.com
      • Coauthor of online reputation management book “Radically Transparent”
    3. Why Should You Monitor?
    4. Benefits to Affiliate Marketers
        • Merchant news & announcements
          • That new “iPhoAndroBerry” is a hot item
        • Be the first to find new merchants
          • Track industry phrases, look for new merchants
        • Keep an eye on other affiliates
          • Track their affiliate marketing efforts
        • Watch for gaps in official marketing
          • Someone ask a question on Twitter? Offer the answer…..and a tinyurl.com link ;-)
    5. Why Should Merchants Monitor?
        • Brand copycats
          • Pretending to be the official company
        • Law breakers
          • Using your brand in violation of your T&C
        • Rogue affiliates
          • Hurting your reputation with their actions
        • Thieving affiliate b@$t@rd$!!!
          • Diverting your brand to someone else’s
    6. The Tools of the Trade 6
    7. Google Alerts google.com/alerts 7
    8. Social Media technorati.com 8
    9. Page Changes copernic.com/en/products/tracker 9
    10. Twitter search.twitter.com 10
    11. Comment Monitoring backtype.com 11
    12. usernamecheck.com 12
    13. Thanks!
      • Trackur.com
        • Merchants monitor your brand - just $18 a month!
        • Affiliates earn 35% on all payments:
          • trackur.com/affiliates.php
      • Need help?
        • [email_address]
        • 919-816-2106
      13
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