Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and T...
Making Social Media Make Money Objectives <ul><li>Blogging. Podcasting. Twitter. YouTube. What sites and technologies are ...
 
 
 
 
 
Recent Media Wall Street Journal
Recent Media B&T Australia
Recent Media FOX TV
Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and T...
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Help People!
Follow people with Common Interests
Follow people who live close by
<ul><li>Follow those with common interests </li></ul><ul><li>Answer Questions </li></ul><ul><li>Engage - Comment on Blogs ...
Strategy #2  -  Aggregate!
Strategy #2 Aggregate
Strategy #2 Aggregate
Strategy #2 Aggregate <ul><li>Aggregate content </li></ul><ul><li>Create value for producers and users </li></ul><ul><li>G...
Great Content Strategy #3  -  Great Content ShoeMoney Blog
Great Content Strategy #3  -  Great Content ZacJohnson Blog
Great Content Strategy #3  -  Great Content Geekcast.FM “That Affiliate Thing”
Aliza Sherman Strategy #3  - Great Content Podcast interview with Shawn Collins
Strategy #3  -  Great Content JamesMartell.com
Great Content Strategy #3  -  Great Content ‘Quit your Day Job’
Strategy #3 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>ShoeMoney </li></u...
Strategy #4 Content Monetization $110,000 per month
Technorati State of the Blogosphere Report  <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of...
Google AdSense
Affiliate Banners
Info Marketing
$5 - $2500 per post
‘ Pay Per Tweet’
GoToMeeting.com “Golden”  Free 45 day trial
Strategy #4 Content Monetization AdWords / Affiliate / Banner <ul><li>AdSense  </li></ul><ul><li>Affiliate Banners and Lin...
Strategy #5 Micro Selling
Strategy #5 Micro Selling
@MissionPie <ul><li>@MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have S...
Strategy #5 Micro Selling BestBuy S-Commerce
The Three E’s of Social Media - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/Iconic88
<ul><li>Twitter </li></ul><ul><li>RSS Feeds </li></ul><ul><li>12 Seconds, Qik, Ustream.tv </li></ul><ul><li>The 3 E’s of S...
 
Only 41% using YouTube!!!
#6  Video!
Best Practices: Product Demo and How-to Videos
Strategy #6 Video <ul><li>Huge opportunity gap! </li></ul><ul><li>Entertain, engage, consistent </li></ul><ul><li>Product ...
Strategy #7  Customer Service  as New Marketing
2006
Frank Eliason
 
Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
Google Reader Check Company, Brands, Executives, Keyword Terms
Search.Twitter.com
Technorati Blog Search
Radian 6
Strategy #7 Customer Service as the New Marketing <ul><li>Alerts, Search.Twitter,  </li></ul><ul><li>Blog Search, Radian 6...
Strategy #8  App-etizers
Strategy #8  App-etizers
 
 
Strategy #8 App-etizers <ul><li>Make it easier to use Social </li></ul><ul><li>Make it easier to get your content </li></u...
Strategy #9 Promote your Product or Services
Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services
 
 
Strategy #9 Promote your Product  <ul><li>Free Content </li></ul><ul><li>Stair Stepping </li></ul><ul><li>Active Engagemen...
Strategy #10 Create a Community
.org
.org
.org
 
Strategy #10 Create a Community
Strategy #10 Create a Community <ul><li>Free or Paid </li></ul><ul><li>Find a Niche </li></ul><ul><li>NING  </li></ul>
Making Social Media Make Money <ul><li>Make Lots of Friends </li></ul><ul><li>Aggregate </li></ul><ul><li>Great Content </...
What is TenGoldenRules?
What is TenGoldenRules.com?  Social Media
What is TenGoldenRules.com?  Social Media
What is TenGoldenRules.com?  Blogs
What is TenGoldenRules.com? Video
What is TenGoldenRules.com?  Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com?  Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com?  New Program Launch Strategy
 
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><ul><ul><ul><li>Join the Conversati...
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Making Social Media Make Money: Ten Strategies

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Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.

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Making Social Media Make Money: Ten Strategies

  1. 1. Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com
  2. 2. Making Social Media Make Money Objectives <ul><li>Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? </li></ul><ul><li>Business applications to deliver bottom line profitability. </li></ul><ul><li>Where are prospects hanging out, which sites are important to them? </li></ul><ul><li>How to build and nurture a personal brand </li></ul><ul><li>How to monetize blogs, podcasts and social networks </li></ul>
  3. 8. Recent Media Wall Street Journal
  4. 9. Recent Media B&T Australia
  5. 10. Recent Media FOX TV
  6. 11. Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter
  7. 12. Make Lots of Friends!
  8. 13. Make Lots of Friends!
  9. 14. Make Lots of Friends!
  10. 15. Help People!
  11. 16. Follow people with Common Interests
  12. 17. Follow people who live close by
  13. 18. <ul><li>Follow those with common interests </li></ul><ul><li>Answer Questions </li></ul><ul><li>Engage - Comment on Blogs </li></ul>#1 Make Lots of Friends!
  14. 19. Strategy #2 - Aggregate!
  15. 20. Strategy #2 Aggregate
  16. 21. Strategy #2 Aggregate
  17. 22. Strategy #2 Aggregate <ul><li>Aggregate content </li></ul><ul><li>Create value for producers and users </li></ul><ul><li>Groups </li></ul>
  18. 23. Great Content Strategy #3 - Great Content ShoeMoney Blog
  19. 24. Great Content Strategy #3 - Great Content ZacJohnson Blog
  20. 25. Great Content Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”
  21. 26. Aliza Sherman Strategy #3 - Great Content Podcast interview with Shawn Collins
  22. 27. Strategy #3 - Great Content JamesMartell.com
  23. 28. Great Content Strategy #3 - Great Content ‘Quit your Day Job’
  24. 29. Strategy #3 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>ShoeMoney </li></ul><ul><li>ZacJohnson </li></ul><ul><li>“ That” Affiliate Thing Podcast </li></ul>
  25. 30. Strategy #4 Content Monetization $110,000 per month
  26. 31. Technorati State of the Blogosphere Report <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 + unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  27. 32. Google AdSense
  28. 33. Affiliate Banners
  29. 34. Info Marketing
  30. 35. $5 - $2500 per post
  31. 36. ‘ Pay Per Tweet’
  32. 37. GoToMeeting.com “Golden” Free 45 day trial
  33. 38. Strategy #4 Content Monetization AdWords / Affiliate / Banner <ul><li>AdSense </li></ul><ul><li>Affiliate Banners and Links </li></ul><ul><li>Direct Ad Sales </li></ul><ul><li>Sell Info Products </li></ul><ul><li>Pay Per Post/Tweet </li></ul>
  34. 39. Strategy #5 Micro Selling
  35. 40. Strategy #5 Micro Selling
  36. 41. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  37. 42. Strategy #5 Micro Selling BestBuy S-Commerce
  38. 43. The Three E’s of Social Media - Educate
  39. 44. The Three E’s - Entertain
  40. 45. The Three E’s - Engage www.Twitter.com/Iconic88
  41. 46. <ul><li>Twitter </li></ul><ul><li>RSS Feeds </li></ul><ul><li>12 Seconds, Qik, Ustream.tv </li></ul><ul><li>The 3 E’s of Social Media, Educate, Entertain, Engage </li></ul>Strategy #5 Micro Selling
  42. 48. Only 41% using YouTube!!!
  43. 49. #6 Video!
  44. 50. Best Practices: Product Demo and How-to Videos
  45. 51. Strategy #6 Video <ul><li>Huge opportunity gap! </li></ul><ul><li>Entertain, engage, consistent </li></ul><ul><li>Product Demo, How-tos </li></ul>
  46. 52. Strategy #7 Customer Service as New Marketing
  47. 53. 2006
  48. 54. Frank Eliason
  49. 56. Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
  50. 57. Google Reader Check Company, Brands, Executives, Keyword Terms
  51. 58. Search.Twitter.com
  52. 59. Technorati Blog Search
  53. 60. Radian 6
  54. 61. Strategy #7 Customer Service as the New Marketing <ul><li>Alerts, Search.Twitter, </li></ul><ul><li>Blog Search, Radian 6, Thoora </li></ul><ul><li>“ Be Genuine. Be Transparent. Experiment” @RichardatDell </li></ul>
  55. 62. Strategy #8 App-etizers
  56. 63. Strategy #8 App-etizers
  57. 66. Strategy #8 App-etizers <ul><li>Make it easier to use Social </li></ul><ul><li>Make it easier to get your content </li></ul><ul><li>Make it fun! </li></ul>
  58. 67. Strategy #9 Promote your Product or Services
  59. 68. Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services
  60. 71. Strategy #9 Promote your Product <ul><li>Free Content </li></ul><ul><li>Stair Stepping </li></ul><ul><li>Active Engagement </li></ul>
  61. 72. Strategy #10 Create a Community
  62. 73. .org
  63. 74. .org
  64. 75. .org
  65. 77. Strategy #10 Create a Community
  66. 78. Strategy #10 Create a Community <ul><li>Free or Paid </li></ul><ul><li>Find a Niche </li></ul><ul><li>NING </li></ul>
  67. 79. Making Social Media Make Money <ul><li>Make Lots of Friends </li></ul><ul><li>Aggregate </li></ul><ul><li>Great Content </li></ul><ul><li>Blog Monetization </li></ul><ul><li>Micro Selling </li></ul><ul><li>Video </li></ul><ul><li>Customer Service as New Marketing </li></ul><ul><li>App-etizers </li></ul><ul><li>Promote Your Product </li></ul><ul><li>Create a Community </li></ul>
  68. 80. What is TenGoldenRules?
  69. 81. What is TenGoldenRules.com? Social Media
  70. 82. What is TenGoldenRules.com? Social Media
  71. 83. What is TenGoldenRules.com? Blogs
  72. 84. What is TenGoldenRules.com? Video
  73. 85. What is TenGoldenRules.com? Search Engine Marketing
  74. 86. What is TenGoldenRules.com? Landing Pages & Conversion
  75. 87. What is TenGoldenRules.com? Viral Marketing
  76. 88. What is TenGoldenRules.com? Affiliate Program Management
  77. 89. What is TenGoldenRules.com? eNewsletters
  78. 90. What is TenGoldenRules.com? New Program Launch Strategy
  79. 92. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><ul><ul><ul><li>Join the Conversation! Podcast call 206-888-6606 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Speaking Opportunities </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul></ul></ul></ul><ul><ul><li>http://presentations.tengoldenrules.com </li></ul></ul><ul><li>Q&A </li></ul>Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
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