Making Social Media Make Money - Jay Berkowitz

Ten Strategies for Making Social Media Make Money Jay Berkowitz [email_address] 561-620-9121

Great Content

Original Thought Provoking Content

Break News

Be an authority

Expert Advice and Industry News

Danny Sullivan - Interpret the news

Build Community

Strategy #1 Great Content
Builds Links
Builds Subscriptions
Original Ideas – Seth Godin
Break News – Tech Crunch
Be an authority – Matt Cutts
Expert Advice and Industry News – Shawn and Lisa
Explain the News – Danny Sullivan
Build Community – Mitch Joel

“ Use the following steps to monetize your blog:
1.) Google AdSense 2.) Return to step one ”
Sarthak Taneja
2

Strategy #2 Blog Monetization $110,000 per month

Technorati State of the Blogosphere Report
900,000 blog posts a day worldwide
Blogs: 77.7 million unique visitors in the US
22.6 million US bloggers
77% of active Internet users read blogs

Technorati State of the Blogosphere Report
Blogs with 100,000 or more unique visitors a month earn an average of $75,000
Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks
Jason Kottke announced that he had quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

John Battle Wired and The Search

$5 - $2500

Strategy #3 Blog Monetization AdWords / Affiliate / Banner
AdSense
Affiliate Banners and Links
AdBrite
Federated Media
Direct Ad Sales
Sell Info Products
Pay Per Post

Strategy #3 Micro Selling

$250,000,000 raised online $25

Strategy #4 Customer Service as New Marketing

Frank Eliason

Strategy #5 Podcast Sponsorships The Hook with Katie Kempner

Strategy #5 Podcast Sponsorships

GoToMeeting.com “Golden” Free 45 day trial

Strategy #6 Promote your Product or Services
My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc.
David Peck

Strategy #7 Blogs as Search Magnets

Add specific keyword phrases to your blogs to target the search engines

Keyword Research - Searches

#7 Blogs as Search Magnets
Put your blog on a domain or your site as a source of new content, and links
Optimize your blog/websites
WordPress with PlugIns such as SEO TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag

Strategy #8 Web Optimized PR

Select 3 target phrases

Strategy #9 Subscriptions

Strategy #10 Ratings and Reviews

Brett Hurt BazaarVoice
Reviews improved Petco Conversion +50%
Negative reviews increase conversion
Reviews reduce returns!

Strategy #10 Reviews and Recommendations
Google, CNET, Amazon
Yelp!, Angie’s List, BazaarVoice
Ask for Ratings, Get Listed, SO-SO-RO-BO
Add Customer Reviews to eCommerce and affiliate sites!!!

$100 in FREE Yahoo Advertising
Win a FREE Ten Golden Rules Internet Marketing Workbook
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Podcast 206-888-6606
Twitter.com/JayBerkowitz
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Speaking Opportunities
Consulting Business
TenGoldenRules.com/Order-Book

Discover the Ten Top Strategies To Promote and Monetize Your Blog
Great Content
Blog Monetization
Micro Selling
Customer Service as New Marketing
Podcast Sponsorships
Promote Your Product
Blogs as Search Magnets
Web Optimized PR
Subscriptions
Ratings and Reviews

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Making Social Media Make Money - Jay Berkowitz

by Affiliate Summit on Oct 06, 2008

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Making Social Media Make Money - Jay Berkowitz — Presentation Transcript