Making Social Media Make Money - Jay Berkowitz

2,847
-1

Published on

Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten Golden Rules

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,847
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
72
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Making Social Media Make Money - Jay Berkowitz

  1. 1. Ten Strategies for Making Social Media Make Money Jay Berkowitz [email_address] 561-620-9121
  2. 2. Great Content
  3. 3. Original Thought Provoking Content
  4. 4. Break News
  5. 5. Be an authority
  6. 6. Expert Advice and Industry News
  7. 7. Danny Sullivan - Interpret the news
  8. 8. Build Community
  9. 9. Strategy #1 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>Original Ideas – Seth Godin </li></ul><ul><li>Break News – Tech Crunch </li></ul><ul><li>Be an authority – Matt Cutts </li></ul><ul><li>Expert Advice and Industry News – Shawn and Lisa </li></ul><ul><li>Explain the News – Danny Sullivan </li></ul><ul><li>Build Community – Mitch Joel </li></ul>
  10. 10. <ul><li>“ Use the following steps to monetize your blog: </li></ul><ul><li>1.) Google AdSense 2.) Return to step one ” </li></ul><ul><li>Sarthak Taneja </li></ul>2
  11. 11. Strategy #2 Blog Monetization $110,000 per month
  12. 12. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul>
  13. 13. Technorati State of the Blogosphere Report <ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks </li></ul><ul><li>Jason Kottke announced that he had quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  14. 16. John Battle Wired and The Search
  15. 18. $5 - $2500
  16. 19. Strategy #3 Blog Monetization AdWords / Affiliate / Banner <ul><li>AdSense </li></ul><ul><li>Affiliate Banners and Links </li></ul><ul><li>AdBrite </li></ul><ul><li>Federated Media </li></ul><ul><li>Direct Ad Sales </li></ul><ul><li>Sell Info Products </li></ul><ul><li>Pay Per Post </li></ul>
  17. 20. Strategy #3 Micro Selling
  18. 21. $250,000,000 raised online $25
  19. 23. Strategy #4 Customer Service as New Marketing
  20. 24. 2006
  21. 25. Frank Eliason
  22. 32. Strategy #5 Podcast Sponsorships The Hook with Katie Kempner
  23. 33. Strategy #5 Podcast Sponsorships
  24. 34. 4
  25. 35. GoToMeeting.com “Golden” Free 45 day trial
  26. 36. Strategy #6 Promote your Product or Services <ul><li>My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc. </li></ul><ul><li>David Peck </li></ul>
  27. 39. Strategy #7 Blogs as Search Magnets
  28. 40. Add specific keyword phrases to your blogs to target the search engines
  29. 41. Keyword Research - Searches
  30. 42. #7 Blogs as Search Magnets <ul><li>Put your blog on a domain or your site as a source of new content, and links </li></ul><ul><li>Optimize your blog/websites </li></ul><ul><li>WordPress with PlugIns such as SEO TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag </li></ul>
  31. 43. Strategy #8 Web Optimized PR
  32. 44. Select 3 target phrases
  33. 49. Strategy #9 Subscriptions
  34. 50. Strategy #9 Subscriptions
  35. 53. Strategy #10 Ratings and Reviews
  36. 55. <ul><li>Brett Hurt BazaarVoice </li></ul><ul><li>Reviews improved Petco Conversion +50% </li></ul><ul><li>Negative reviews increase conversion </li></ul><ul><li>Reviews reduce returns! </li></ul>
  37. 56. Strategy #10 Reviews and Recommendations <ul><li>Google, CNET, Amazon </li></ul><ul><li>Yelp!, Angie’s List, BazaarVoice </li></ul><ul><li>Ask for Ratings, Get Listed, SO-SO-RO-BO </li></ul><ul><li>Add Customer Reviews to eCommerce and affiliate sites!!! </li></ul>
  38. 57. <ul><li>$100 in FREE Yahoo Advertising </li></ul><ul><li>Win a FREE Ten Golden Rules Internet Marketing Workbook </li></ul><ul><li>Be my friend! </li></ul><ul><ul><li>Podcast 206-888-6606 </li></ul></ul><ul><ul><li>Twitter.com/JayBerkowitz </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Speaking Opportunities </li></ul><ul><li>Consulting Business </li></ul><ul><li>TenGoldenRules.com/Order-Book </li></ul>
  39. 58. Discover the Ten Top Strategies To Promote and Monetize Your Blog <ul><li>Great Content </li></ul><ul><li>Blog Monetization </li></ul><ul><li>Micro Selling </li></ul><ul><li>Customer Service as New Marketing </li></ul><ul><li>Podcast Sponsorships </li></ul><ul><li>Promote Your Product </li></ul><ul><li>Blogs as Search Magnets </li></ul><ul><li>Web Optimized PR </li></ul><ul><li>Subscriptions </li></ul><ul><li>Ratings and Reviews </li></ul>
  40. 59. What is TenGoldenRules.com?
  41. 60. What is TenGoldenRules.com? Landing Pages & Conversion
  42. 61. What is TenGoldenRules.com? Video
  43. 62. What is TenGoldenRules.com? Viral Marketing
  44. 63. Search Engine Marketing
  45. 64. eNewsletters
  46. 65. New Program Launch Strategy
  47. 66. Second Life
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×