Ten Strategies for Making Social Media Make Money Jay Berkowitz [email_address] 561-620-9121

Great Content

Original Thought Provoking Content

Break News

Be an authority

Expert Advice and Industry News

Danny Sullivan - Interpret the news

Build Community

Strategy #1 Great Content Builds Links Builds Subscriptions Original Ideas – Seth Godin Break News – Tech Crunch Be an authority – Matt Cutts Expert Advice and Industry News – Shawn and Lisa Explain the News – Danny Sullivan Build Community – Mitch Joel

Builds Links

Builds Subscriptions

Original Ideas – Seth Godin

Break News – Tech Crunch

Be an authority – Matt Cutts

Expert Advice and Industry News – Shawn and Lisa

Explain the News – Danny Sullivan

Build Community – Mitch Joel

“ Use the following steps to monetize your blog: 1.) Google AdSense 2.) Return to step one ” Sarthak Taneja 2

“ Use the following steps to monetize your blog:

1.) Google AdSense 2.) Return to step one ”

Sarthak Taneja

Strategy #2 Blog Monetization $110,000 per month

Technorati State of the Blogosphere Report 900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in the US 22.6 million US bloggers 77% of active Internet users read blogs

900,000 blog posts a day worldwide

Blogs: 77.7 million unique visitors in the US

22.6 million US bloggers

77% of active Internet users read blogs

Technorati State of the Blogosphere Report Blogs with 100,000 or more unique visitors a month earn an average of $75,000 Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks Jason Kottke announced that he had quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Blogs with 100,000 or more unique visitors a month earn an average of $75,000

Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks

Jason Kottke announced that he had quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

John Battle Wired and The Search

$5 - $2500

Strategy #3 Blog Monetization AdWords / Affiliate / Banner AdSense Affiliate Banners and Links AdBrite Federated Media Direct Ad Sales Sell Info Products Pay Per Post

AdSense

Affiliate Banners and Links

AdBrite

Federated Media

Direct Ad Sales

Sell Info Products

Pay Per Post

Strategy #3 Micro Selling

$250,000,000 raised online $25

Strategy #4 Customer Service as New Marketing

2006

Frank Eliason

Strategy #5 Podcast Sponsorships The Hook with Katie Kempner

Strategy #5 Podcast Sponsorships

4

GoToMeeting.com “Golden” Free 45 day trial

Strategy #6 Promote your Product or Services My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc. David Peck

My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc.

David Peck

Strategy #7 Blogs as Search Magnets

Add specific keyword phrases to your blogs to target the search engines

Keyword Research - Searches

#7 Blogs as Search Magnets Put your blog on a domain or your site as a source of new content, and links Optimize your blog/websites WordPress with PlugIns such as SEO TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag

Put your blog on a domain or your site as a source of new content, and links

Optimize your blog/websites

WordPress with PlugIns such as SEO TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag

Strategy #8 Web Optimized PR

Select 3 target phrases

Strategy #9 Subscriptions

Strategy #9 Subscriptions

Strategy #10 Ratings and Reviews

Brett Hurt BazaarVoice Reviews improved Petco Conversion +50% Negative reviews increase conversion Reviews reduce returns!

Brett Hurt BazaarVoice

Reviews improved Petco Conversion +50%

Negative reviews increase conversion

Reviews reduce returns!

Strategy #10 Reviews and Recommendations Google, CNET, Amazon Yelp!, Angie’s List, BazaarVoice Ask for Ratings, Get Listed, SO-SO-RO-BO Add Customer Reviews to eCommerce and affiliate sites!!!

Google, CNET, Amazon

Yelp!, Angie’s List, BazaarVoice

Ask for Ratings, Get Listed, SO-SO-RO-BO

Add Customer Reviews to eCommerce and affiliate sites!!!

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$100 in FREE Yahoo Advertising

Win a FREE Ten Golden Rules Internet Marketing Workbook

Be my friend!

Podcast 206-888-6606

Twitter.com/JayBerkowitz

Facebook

LinkedIn

Speaking Opportunities

Consulting Business

TenGoldenRules.com/Order-Book

Discover the Ten Top Strategies To Promote and Monetize Your Blog Great Content Blog Monetization Micro Selling Customer Service as New Marketing Podcast Sponsorships Promote Your Product Blogs as Search Magnets Web Optimized PR Subscriptions Ratings and Reviews

Great Content

Blog Monetization

Micro Selling

Customer Service as New Marketing

Podcast Sponsorships

Promote Your Product

Blogs as Search Magnets

Web Optimized PR

Subscriptions

Ratings and Reviews

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