Making Social Media Make Money - Jay Berkowitz
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Making Social Media Make Money - Jay Berkowitz

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Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten ...

Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten Golden Rules

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Making Social Media Make Money - Jay Berkowitz Presentation Transcript

  • 1. Ten Strategies for Making Social Media Make Money Jay Berkowitz [email_address] 561-620-9121
  • 2. Great Content
  • 3. Original Thought Provoking Content
  • 4. Break News
  • 5. Be an authority
  • 6. Expert Advice and Industry News
  • 7. Danny Sullivan - Interpret the news
  • 8. Build Community
  • 9. Strategy #1 Great Content
    • Builds Links
    • Builds Subscriptions
    • Original Ideas – Seth Godin
    • Break News – Tech Crunch
    • Be an authority – Matt Cutts
    • Expert Advice and Industry News – Shawn and Lisa
    • Explain the News – Danny Sullivan
    • Build Community – Mitch Joel
  • 10.
    • “ Use the following steps to monetize your blog:
    • 1.) Google AdSense 2.) Return to step one ”
    • Sarthak Taneja
    2
  • 11. Strategy #2 Blog Monetization $110,000 per month
  • 12. Technorati State of the Blogosphere Report
    • 900,000 blog posts a day worldwide
    • Blogs: 77.7 million unique visitors in the US
    • 22.6 million US bloggers
    • 77% of active Internet users read blogs
  • 13. Technorati State of the Blogosphere Report
    • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
    • Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks
    • Jason Kottke announced that he had quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 14.  
  • 15.  
  • 16. John Battle Wired and The Search
  • 17.  
  • 18. $5 - $2500
  • 19. Strategy #3 Blog Monetization AdWords / Affiliate / Banner
    • AdSense
    • Affiliate Banners and Links
    • AdBrite
    • Federated Media
    • Direct Ad Sales
    • Sell Info Products
    • Pay Per Post
  • 20. Strategy #3 Micro Selling
  • 21. $250,000,000 raised online $25
  • 22.  
  • 23. Strategy #4 Customer Service as New Marketing
  • 24. 2006
  • 25. Frank Eliason
  • 26.  
  • 27.  
  • 28.  
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  • 31.  
  • 32. Strategy #5 Podcast Sponsorships The Hook with Katie Kempner
  • 33. Strategy #5 Podcast Sponsorships
  • 34. 4
  • 35. GoToMeeting.com “Golden” Free 45 day trial
  • 36. Strategy #6 Promote your Product or Services
    • My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc.
    • David Peck
  • 37.  
  • 38.  
  • 39. Strategy #7 Blogs as Search Magnets
  • 40. Add specific keyword phrases to your blogs to target the search engines
  • 41. Keyword Research - Searches
  • 42. #7 Blogs as Search Magnets
    • Put your blog on a domain or your site as a source of new content, and links
    • Optimize your blog/websites
    • WordPress with PlugIns such as SEO TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag
  • 43. Strategy #8 Web Optimized PR
  • 44. Select 3 target phrases
  • 45.  
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  • 49. Strategy #9 Subscriptions
  • 50. Strategy #9 Subscriptions
  • 51.  
  • 52.  
  • 53. Strategy #10 Ratings and Reviews
  • 54.  
  • 55.
    • Brett Hurt BazaarVoice
    • Reviews improved Petco Conversion +50%
    • Negative reviews increase conversion
    • Reviews reduce returns!
  • 56. Strategy #10 Reviews and Recommendations
    • Google, CNET, Amazon
    • Yelp!, Angie’s List, BazaarVoice
    • Ask for Ratings, Get Listed, SO-SO-RO-BO
    • Add Customer Reviews to eCommerce and affiliate sites!!!
  • 57.
    • $100 in FREE Yahoo Advertising
    • Win a FREE Ten Golden Rules Internet Marketing Workbook
    • Be my friend!
      • Podcast 206-888-6606
      • Twitter.com/JayBerkowitz
      • Facebook
      • LinkedIn
    • Speaking Opportunities
    • Consulting Business
    • TenGoldenRules.com/Order-Book
  • 58. Discover the Ten Top Strategies To Promote and Monetize Your Blog
    • Great Content
    • Blog Monetization
    • Micro Selling
    • Customer Service as New Marketing
    • Podcast Sponsorships
    • Promote Your Product
    • Blogs as Search Magnets
    • Web Optimized PR
    • Subscriptions
    • Ratings and Reviews
  • 59. What is TenGoldenRules.com?
  • 60. What is TenGoldenRules.com? Landing Pages & Conversion
  • 61. What is TenGoldenRules.com? Video
  • 62. What is TenGoldenRules.com? Viral Marketing
  • 63. Search Engine Marketing
  • 64. eNewsletters
  • 65. New Program Launch Strategy
  • 66. Second Life