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Leveraging Profits Through Social Media Connections
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Leveraging Profits Through Social Media Connections


Affiliates using social media for advertising alone are missing most of the profits. …

Affiliates using social media for advertising alone are missing most of the profits.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Twitter

Warren Whitlock, Publisher, (Twitter @WarrenWhitlock)

Published in Business
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  • 1. Affiliate Summit East 2010
    Social Media Profits:
    How to Make Attract Customers That Beg To Buy
    Warren Whitlock
    Marketing Strategist,
  • 2. Session Objectives
    Make Every Person In The Room An Expert
    Show You How To Profit With Your Expertise Or Idea
    Give You A Step By Step Empire Building System To Create Wealth, Achieve Your Goals and Have a Whole Lot More Fun
  • 3. If you can tell the difference between work and play, you aren’t doing one of them right
  • 4. The Internet speeds up real life relationships. Social media will accelerate your business beyond anything you have imagined possible.
  • 5.
  • 6.
  • 7.
  • 8. You can get anything you want out of lifeif you just help enough other people get what they want
  • 9. Law of Reciprocity
    Cialdini researched sales organizations and cults to discover 6 laws of Influence
    Learn more at:
  • 10. Why People Will Buy From You
    They Know You
    They Like You
    They Trust You
  • 11.
  • 12.
  • 13.
  • 14. How to be Attractive
    Watch This 16 Minute Movie at Validation.TV
  • 15. Media is the Growth Market
  • 16. Why are so many successful Internet entrepreneurs also authors of real books?
  • 17. We Have Been Programmed To Treat Books and Authors With Reverence and Respect
  • 18. Tweeting the Twitter Book
    Our network helped us write the book
    Promotion started before we started writing the book
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Hack The Publishing Business
    750,000 manuscripts
    197,000 books per year
    400 new books released EVERY DAY
    Most books never sold in bookstores
    40% of wholesale order RETURNED
    Average: about 500 sold– EVER
    No leads generated
  • 24.
  • 25. A Better (Internet) Way To Sell Books
    • Control the Distribution
    • 26. Retain All Rights
    • 27. Use Bookstores on Your Terms
    • 28. Get the Maximum Publicity
    • 29. Make Your Book Your Lead Generator
    • 30. Include Tie-Ins to Your Other Products
  • 31. Expert’s Profit Pyramind
  • 32. “Book leads are worth 3-10 times as much as other leads”
    • Has A System To Process Leads
    • 33. Best Seller = Better Leads
    • 34. Matt Tripled This Part Of His Business In Only ONE MONTH
    Matt Bacak
    #1 on
    #1 on Barnes&Nobles
  • 35. Easy Ways to Create Info Products
    Answer The Basic Questions
    Model Successful Books
    Interview Other Experts
    Get Co-Authors to Write
    Record Teleseminar Series
    Public Domain Works
    Hire a Ghost Writers
  • 36. Multiple Streams of Income Leverage From Your Expertise
    Sell More Products
    New Business Leads
    Sell Others Products
    Mentoring and Group Coaching
    Public Speaking
    Media Appearances
    Joint Ventures
  • 37. How To Add Expert Revenue
    Choose Your Web Persona
    Announce it To the World
    Make Sure You Know Where You Stand
    Develop a Social Media Presence
    Convert the Leads You Attract