Lessons Learned in Using Video for Affiliates

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    Lessons Learned in Using Video for Affiliates - Presentation Transcript

    1. Lessons Learned in Using Video for Affiliates Jonathan Stefansky EVP Sales and Marketing
    2. Agenda
      • Content Creation
      • Calls to Action
      • Affiliate Distribution and Configuration
      • What Actually Happens?
      • Q&A
    3. Content Creation – Video 1 Good or Bad?
    4. Content Creation – Video 2 Good or Bad?
    5. Content Creation – Video 3 Good or Bad?
    6. Content Creation
      • Thanks to YouTube – Good Lighting and High Sound Quality gives you an advantage over most Internet Videos today
      • Some Video is Better than No Video
      • Practice, Practice, Practice
          • What works for 1 vertical/business doesn’t necessarily work for another
      • No different than other creatives, needs to be updated (less frequently though)
    7. Content Creation
      • User Generated vs. Professional Content
      • In-House Production vs. Outsourced
      • Hosting/Streaming In-House vs Outsourced
    8. Content Creation Best Practices
      • Keep Videos to no more than 3 mins
      • Good Sound and Lighting
      • Create multiple versions of content to test with
      • Create different genres of content (informative, fun, product demo, etc)
      • Include Call to Action
    9. Call 2 Action – Where’s the Call?
    10. Call 2 Action
      • The point of the Video is to Sell!
      • What do you want them to do? Tell Them
      • Soft Sell vs. Hard Sell
      • This is not your classic Infomercial
      • Audio Learners vs. Visual Learners
    11. Affiliate Distribution & Configuration
      • Backend Integration (Flex Links/Advanced Links, etc) vs. Widget Configuration Page
      • Size and Speed – Can’t interfere with site performance
      • Auto Update!
    12.  
    13. What Actually Happens? (1)
    14. What Actually Happens? (2)
    15. What Actually Happens? (3)
      • Q&A

    + Affiliate SummitAffiliate Summit, 2 years ago

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