Lessons Learned in Using Video for Affiliates Jonathan Stefansky EVP Sales and Marketing

Agenda Content Creation Calls to Action Affiliate Distribution and Configuration What Actually Happens? Q&A

Content Creation

Calls to Action

Affiliate Distribution and Configuration

What Actually Happens?

Q&A

Content Creation – Video 1 Good or Bad?

Content Creation – Video 2 Good or Bad?

Content Creation – Video 3 Good or Bad?

Content Creation Thanks to YouTube – Good Lighting and High Sound Quality gives you an advantage over most Internet Videos today Some Video is Better than No Video Practice, Practice, Practice What works for 1 vertical/business doesn’t necessarily work for another No different than other creatives, needs to be updated (less frequently though)

Thanks to YouTube – Good Lighting and High Sound Quality gives you an advantage over most Internet Videos today

Some Video is Better than No Video

Practice, Practice, Practice

What works for 1 vertical/business doesn’t necessarily work for another

No different than other creatives, needs to be updated (less frequently though)

Content Creation User Generated vs. Professional Content In-House Production vs. Outsourced Hosting/Streaming In-House vs Outsourced

User Generated vs. Professional Content

In-House Production vs. Outsourced

Hosting/Streaming In-House vs Outsourced

Content Creation Best Practices Keep Videos to no more than 3 mins Good Sound and Lighting Create multiple versions of content to test with Create different genres of content (informative, fun, product demo, etc) Include Call to Action

Keep Videos to no more than 3 mins

Good Sound and Lighting

Create multiple versions of content to test with

Create different genres of content (informative, fun, product demo, etc)

Include Call to Action

Call 2 Action – Where’s the Call?

Call 2 Action The point of the Video is to Sell! What do you want them to do? Tell Them Soft Sell vs. Hard Sell This is not your classic Infomercial Audio Learners vs. Visual Learners

The point of the Video is to Sell!

What do you want them to do? Tell Them

Soft Sell vs. Hard Sell

This is not your classic Infomercial

Audio Learners vs. Visual Learners

Affiliate Distribution & Configuration Backend Integration (Flex Links/Advanced Links, etc) vs. Widget Configuration Page Size and Speed – Can’t interfere with site performance Auto Update!

Backend Integration (Flex Links/Advanced Links, etc) vs. Widget Configuration Page

Size and Speed – Can’t interfere with site performance

Auto Update!

What Actually Happens? (1)

What Actually Happens? (2)

What Actually Happens? (3)

Q&A

Q&A