International Options for U.S. Affiliates Jim Mansfield, CEO, Intela

Introduction CEO and Founder of Intela Seven years in Affiliate Marketing Large email and lead gen publisher Own CrispAds.com and CrispAds.co.uk International Networks Been working internationally for over two years Currently generating over 50% of affiliate commissions outside U.S.

CEO and Founder of Intela

Seven years in Affiliate Marketing

Large email and lead gen publisher

Own CrispAds.com and CrispAds.co.uk International Networks

Been working internationally for over two years

Currently generating over 50% of affiliate commissions outside U.S.

Internet Usage is Growing Fast Outside of U.S. comScore Numbers for Total Internet Audience

U.S. Ad Spend vs the World (in millions)

Per Capita Interactive Ad Spend

What the Numbers Mean Tremendous amount of online ad spend outside U.S. With weakening global economies more budgets will move to ROI focused affiliate channels Traffic more valuable and lucrative in some countries

Tremendous amount of online ad spend outside U.S.

With weakening global economies more budgets will move to ROI focused affiliate channels

Traffic more valuable and lucrative in some countries

Benefits of Working Internationally Monetize traffic at a higher rate Cheaper traffic opportunities Traffic more valuable in countries such as the U.K. and other parts of Europe Ability to earn commission in stronger currencies Business reason to travel!

Monetize traffic at a higher rate

Cheaper traffic opportunities

Traffic more valuable in countries such as the U.K. and other parts of Europe

Ability to earn commission in stronger currencies

Business reason to travel!

You May Already Have International Traffic Websites with generic focus – a percentage of your traffic could be coming from other countries Social Media traffic has high international users Foreign users may already be signed up for you email newsletter

Websites with generic focus – a percentage of your traffic could be coming from other countries

Social Media traffic has high international users

Foreign users may already be signed up for you email newsletter

How to Get Started Use networks that you know in the U.S. with international campaigns Research the culture and types of merchants people use in targeted countries Start in countries with limited language barriers (UK, AU, CA)

Use networks that you know in the U.S. with international campaigns

Research the culture and types of merchants people use in targeted countries

Start in countries with limited language barriers (UK, AU, CA)

Affiliate Marketing in the UK Large amount of ad budgets moving online High traffic value Email very responsive Incentive sites more effective Large amount of Social Media traffic Online gambling legal and lucrative for affiliates Finance and travel verticals very strong with great payouts

Large amount of ad budgets moving online

High traffic value

Email very responsive

Incentive sites more effective

Large amount of Social Media traffic

Online gambling legal and lucrative for affiliates

Finance and travel verticals very strong with great payouts

Australia and Canada Small countries but responsive traffic Mobile and dating sectors strong Email works well, but strict laws in Australia

Small countries but responsive traffic

Mobile and dating sectors strong

Email works well, but strict laws in Australia

Rest of Europe Scandinavia has very good opportunities but with limited population and different languages France and Germany good but online users have different habits Spain and Italy show promise for growth Industry moving slower away from CPM to CPA

Scandinavia has very good opportunities but with limited population and different languages

France and Germany good but online users have different habits

Spain and Italy show promise for growth

Industry moving slower away from CPM to CPA

Asia High internet penetration in Korea and Japan Less cross over traffic for U.S. websites High culture and language barriers Opportunities emerging in India for Affiliate Marketing

High internet penetration in Korea and Japan

Less cross over traffic for U.S. websites

High culture and language barriers

Opportunities emerging in India for Affiliate Marketing

Rest of World Economies not robust enough to support online spending and affiliate opportunities Brazil has most promise for opportunities in South America Good luck getting paid

Economies not robust enough to support online spending and affiliate opportunities

Brazil has most promise for opportunities in South America

Good luck getting paid

Working with Networks Outside the U.S. Time zone is an issue Setup foreign currency bank account Affiliate Managers can be less responsive Compliance issues Get a Skype and MSN account – they are used more outside U.S.

Time zone is an issue

Setup foreign currency bank account

Affiliate Managers can be less responsive

Compliance issues

Get a Skype and MSN account – they are used more outside U.S.

Technical Issues Setup or use ad servers with geo-redirects; networks don’t often redirect offers you get paid on or perform well Watch for different address and phone formatting Fonts can be different If large amount of traffic from foreign countries, consider hosting outside U.S.

Setup or use ad servers with geo-redirects; networks don’t often redirect offers you get paid on or perform well

Watch for different address and phone formatting

Fonts can be different

If large amount of traffic from foreign countries, consider hosting outside U.S.

Conclusions If you have the traffic, put a focus on it New opportunities for growth Don't lose track of how your U.S. traffic is performing Don’t operate in too many countries Find campaigns that work in multiple countries

If you have the traffic, put a focus on it

New opportunities for growth

Don't lose track of how your U.S. traffic is performing

Don’t operate in too many countries

Find campaigns that work in multiple countries

Q & A