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Igniting Viral Campaigns By Creating Relevant Conversations

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Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers....

Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.

Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)

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    Igniting Viral Campaigns By Creating Relevant Conversations Igniting Viral Campaigns By Creating Relevant Conversations Presentation Transcript

    • Igniting Viral Campaigns Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
    • CLICKING ASS! ™ Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
    •  
    • Good News!
    • Mommy, Where Do Customers Come From? Second Edition Available in bookstores and online NOW!
    • Better News!
    • First Step in Igniting ANY Campaign
    • Pre-Ignition
    • Silent Generation 1925 – 1942 Baby Boomers 1942 – 1953 Generation Jones (Barack Obama) 1954 – 1965 Generation X 1966 – 1980 Generation Y (millennials) 1981 - 1995 Customers through the generations
    • Viral (?) Video
    • “ Of the nature of, or caused by, a virus," see virus. Viral Vir-al 
    • “ a corrupting influence on morals or the intellect” Virus Vir-us  [vahy-ruhs]
    • “ a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network.” Virus Vir-us  [vahy-ruhs]
    • “ Something that poisons one's soul or mind” Virus Vir-us  [vahy-ruhs]
    • “ Foul or malodorous fluids ,sticky substance, agent that causes infectious disease” Virus Vir-us  [vahy-ruhs]
    • “ Extremely simple microorganisms” Virus Vir-us  [vahy-ruhs]
    • “ Any of various extremely small, often disease-causing agents” Virus Vir-us  [vahy-ruhs]
    • These videos were viral by accident But were they successful ?
    • These YouTube celebs never setout to make a profit … … and they didn’t
    • Could these YouTube celeb videos have been ignited for profit?
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    • How do you ignite a viral campaign? Learn to influence
    • The greatest book ever written on viral, social and affiliate success.
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    • Why is this campaign Clicking Ass? It evokes emotion Humor Desire Belonging Trust Anticipation Excitement Fear
      • Sales is about persuasion , persuasion requires emotion , emotion requires connection , connection leads to action .
    • The Character Connection
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    • CHARACHTER MUSCLE!
    • a story about Ronnie Coleman and a candy bar
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      • Why “Ronnie Coleman Interview ” not “Ronnie Coleman Video ”
    •  
    • Community Connection
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    • 10 Video Entries 14 Video Entries
      • Hundreds of thousands of views
      • 20 YouTube honors
      • 40 plus entries
      • <$100,000 budget
    • Leverage your networks
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    • Don’t “F” it up!
    • Social media with no strategy drives “ Traffic ” Strategic thought and value creates “ Revenue ”
    • Thinking like a customer
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    • Don’t focus on the “ features ” focus on the “ benefits ”. No bells and whistles!
    • All bells and whistles do is make noise
    • You have 5 to 8 seconds to make a connection. It only takes a split second to get the wrong message.
    •  
    • Learn how to shine!
      • Religious 278
      • Health 176
      • Family Guy 25
      • Knitting 15
      • Science 14
    • Social Rules
      • Social Rule #1
      • “ You are judged by the company you keep”
      • Social Rule #2
      • “ Treat people the way you would like to be treated”
      • Social Rule #3
      • “ If you keep doing that you are going to go blind”
    •  
    • Best Hardwood Flooring
    • “ Hardwood floor is a material that has fascinated humans for thousands of years”
      • Things are not what they used to be
      • How are you going to end the decade?
      • Things are not going to get easier. If you want to survive, if you want to win…
      • … You have to FIGHT for it!
    •  
      • Are You Ready
      • to Start Clicking Ass! ™
    • 1 Bestselling Marketing Book, Mommy, Where Do Customers Come From? Resources to Remember The Website: MommyWhereDoCustomersComeFrom.com The Blog: ConnectedCustomers.net The Podcast: MomentsinMarketing.com The Company: SingleThrow.com Twitter.com/larrybailin Facebookcom/larrybailin