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How to Quadruple Revenue Using Existing Traffic

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Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money. …

Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.

Experience level: Beginners
Target audience: Affiliates/Publishers
Niche/vertical: Monetization

Timothy Kerber, CEO, MemberGate Solutions, Inc (Moderator)
Mike Allen, Chief Executive Shopper, Shopping-Bargains.com, LLC (Twitter @mta1)
Tim Ash, CEO, SiteTuners (Twitter @tim_ash)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)

Published in: Business, Technology

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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • What are you supposed to do on this page? Common issues: Spend precious time deciding what to do Get confused and frustrated The Fix: “ Call-to-action” should be clear & draw the eye Placement of call-to-action should be “above-the-fold” Competing calls-to-action should be de-emphasized
  • What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
  • Is the information you are asking for absolutely necessary to complete the current transaction ? Common Issues: Unnecessary fields Info not needed until later Requires supporting info that is not readily available The Fix: Ask only for absolutely-required information Collect additional information at a later date Shorten labels and unclutter form layout
  • What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
  • Do you really expect me to read all of this? Common issues: No much text in paragraph style No clear hierarchy or flow Inappropriate level of detail for a landing page The Fix: Use clear headlines and headings Put important stuff first – write in “inverted pyramid” style Do not write in complete sentences - use short bullet lists Ruthlessly edit and shorten your text
  • Does your landing page keep the promise that your upstream traffic sources make? Common issues: Page title does not match user intent No access to the info promised Difficult to find ad-related content on page The Fix: Repeat the ad-text or keywords on your page Provide clear access to information from the ad
  • Title matches search term Promise of relevant expert reviews Trusted source of information
  • No direct access to promised info! Desired action is paid subscription.
  • Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
  • Example – Trust Indicators
  • Example – Trust Indicators
  • Original page Email special-offer landing page Sins committed: Unclear call to action Visual distractions Too much text Lack of trust symbols
  • Reworked landing page after SiteTuners Express Review
  • AttentionWizard.com - before
  • AttentionWizard.com - after
  • Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
  • Example – Trust Indicators
  • Example – Trust Indicators
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Transcript

    • 1. How to Quadruple Revenue Using Existing Traffic Mike Allen, Chief Executive Shopper, Shopping-Bargains Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond Tim Kerber, CEO, MemberGate Solutions (Moderator)
    • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 3. Increase Conversion Tips for Increasing Converting Visitors into Customers Jennifer Ward www.eboveandbeyond.com
    • 4. Increase Conversion Don’t force commitment : Let your buyers ‘buy’ as a guest Don’t Keep Secrets : Make your return policy and your shipping charge easy to find Test, test, test …. and test again!
    • 5. Clear Costly Clutter Keep it simple : Don’t cram everything you sell into the ‘store window’ Show Them The Way : Navigation is a roadmap, not a puzzle A Quick Read : Present content in outline format not as an essay
    • 6. Make More Money Don’t Ignore Them : Keep in touch with your buyers What Else do They Need : Leverage cross sell and upsell opportunities based on purchase Have a Strong Offer : Give them something they can’t get anywhere else
    • 7.  
    • 8. 7 Ways to Make More Money by Mike Allen, Chief Executive Shopper, Shopping-Bargains with Tim Kerber, CEO, MemberGate Solutions (Moderator) Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond
    • 9.
      • Be the expert
      • Leverage your advantage
      • Provide better content
      • Help people decide
      • Increase touch points
      • Build lasting relationships
      • Monitor behavior (analytics)
      7 Ways to Make More Money
    • 10.
      • Become an authority on the subject
      • Embrace the tough questions
      • Find solutions
      • Empower people
      • Establish trust
      1. Be the Expert
    • 11.
      • Build partner relationships
        • Vendors & sellers
        • Bloggers
        • Thought-leaders
      • Offer something exclusive
        • Data/wisdom/analysis
        • Coupons
        • Access
        • You!
      2. Leverage Your Advantage
    • 12.
      • Be unique
        • For your readers, not search engines
        • (SEs tend to reward originality though)
      • Give something away
      • Provide real answers
      • Drop the sales pitch
      • Demonstrate trust
      3. Provide Better Content
    • 13.
      • Honest comparisons
      • Reviews & ratings
      • Quality imagery – photos, videos
      • Provide details (for the readers among us)
      • Gently lead -- don’t force down the buying path
      4. Help People Decide
    • 14.
      • Social media
      • Email newsletters
      • Phone
      • Live chat
      • Blog
      5. Increase Touch Points
    • 15.
      • Customer service is critical
        • Admit mistakes
        • Correct them
        • Over-deliver and amaze
      • Say thank you
      • Help your users succeed
      • Upsell opportunities abound!
      6. Build Lasting Relationships
    • 16.
      • Survey your users
      • Contact mega-users directly if possible
      • Review analytics
        • “ Bounce rate”
        • “ Time on site”
        • “ Page views”
        • “ New” vs. “returning” visitors
      7. Monitor Behavior (Analytics)
    • 17.
      • Focus on goals
        • Repeat these 7 steps
        • Monitor conversion rates & user sentiment
      • Seek advice from others
        • Periodic usability review
        • Hire consultant(s)
      • Make adjustments as necessary
        • Retool
        • Improve continually
      Continual Innovation is Key
    • 18.
      • Be the expert
      • Leverage your advantage
      • Provide better content
      • Help people decide
      • Increase touch points
      • Build lasting relationships
      • Monitor behavior (analytics)
      7 Ways to Make More Money
    • 19.  
    • 20. 5 Quick Tips to Skyrocket Your Revenues Tim Ash - CEO @tim_ash Affiliate Summit West 2011 Las Vegas - January 8, 2012
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25. Before
    • 26. After + 17%
    • 27. Before
    • 28. After + 51% + $48,000,000
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37. + 40%
    • 38. + 58%
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47. Q&A and Contact Info
      • tim@sitetuners.com
      • (619) 990-9062 mobile
      • (619) 223-8020 work PST
      • twitter @tim_ash
      • www.linkedin.com/in/timash
      • facebook.com/tim.ash1
      • skype tim_ash1
    • 48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.