How to Quadruple Revenue Using Existing Traffic

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Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.

Experience level: Beginners
Target audience: Affiliates/Publishers
Niche/vertical: Monetization

Timothy Kerber, CEO, MemberGate Solutions, Inc (Moderator)
Mike Allen, Chief Executive Shopper, Shopping-Bargains.com, LLC (Twitter @mta1)
Tim Ash, CEO, SiteTuners (Twitter @tim_ash)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)

Published in: Business, Technology
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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • What are you supposed to do on this page? Common issues: Spend precious time deciding what to do Get confused and frustrated The Fix: “ Call-to-action” should be clear & draw the eye Placement of call-to-action should be “above-the-fold” Competing calls-to-action should be de-emphasized
  • What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
  • Is the information you are asking for absolutely necessary to complete the current transaction ? Common Issues: Unnecessary fields Info not needed until later Requires supporting info that is not readily available The Fix: Ask only for absolutely-required information Collect additional information at a later date Shorten labels and unclutter form layout
  • What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
  • Do you really expect me to read all of this? Common issues: No much text in paragraph style No clear hierarchy or flow Inappropriate level of detail for a landing page The Fix: Use clear headlines and headings Put important stuff first – write in “inverted pyramid” style Do not write in complete sentences - use short bullet lists Ruthlessly edit and shorten your text
  • Does your landing page keep the promise that your upstream traffic sources make? Common issues: Page title does not match user intent No access to the info promised Difficult to find ad-related content on page The Fix: Repeat the ad-text or keywords on your page Provide clear access to information from the ad
  • Title matches search term Promise of relevant expert reviews Trusted source of information
  • No direct access to promised info! Desired action is paid subscription.
  • Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
  • Example – Trust Indicators
  • Example – Trust Indicators
  • Original page Email special-offer landing page Sins committed: Unclear call to action Visual distractions Too much text Lack of trust symbols
  • Reworked landing page after SiteTuners Express Review
  • AttentionWizard.com - before
  • AttentionWizard.com - after
  • Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
  • Example – Trust Indicators
  • Example – Trust Indicators
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • How to Quadruple Revenue Using Existing Traffic

    1. 1. How to Quadruple Revenue Using Existing Traffic Mike Allen, Chief Executive Shopper, Shopping-Bargains Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond Tim Kerber, CEO, MemberGate Solutions (Moderator)
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. Increase Conversion Tips for Increasing Converting Visitors into Customers Jennifer Ward www.eboveandbeyond.com
    4. 4. Increase Conversion Don’t force commitment : Let your buyers ‘buy’ as a guest Don’t Keep Secrets : Make your return policy and your shipping charge easy to find Test, test, test …. and test again!
    5. 5. Clear Costly Clutter Keep it simple : Don’t cram everything you sell into the ‘store window’ Show Them The Way : Navigation is a roadmap, not a puzzle A Quick Read : Present content in outline format not as an essay
    6. 6. Make More Money Don’t Ignore Them : Keep in touch with your buyers What Else do They Need : Leverage cross sell and upsell opportunities based on purchase Have a Strong Offer : Give them something they can’t get anywhere else
    7. 8. 7 Ways to Make More Money by Mike Allen, Chief Executive Shopper, Shopping-Bargains with Tim Kerber, CEO, MemberGate Solutions (Moderator) Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond
    8. 9. <ul><li>Be the expert </li></ul><ul><li>Leverage your advantage </li></ul><ul><li>Provide better content </li></ul><ul><li>Help people decide </li></ul><ul><li>Increase touch points </li></ul><ul><li>Build lasting relationships </li></ul><ul><li>Monitor behavior (analytics) </li></ul>7 Ways to Make More Money
    9. 10. <ul><li>Become an authority on the subject </li></ul><ul><li>Embrace the tough questions </li></ul><ul><li>Find solutions </li></ul><ul><li>Empower people </li></ul><ul><li>Establish trust </li></ul>1. Be the Expert
    10. 11. <ul><li>Build partner relationships </li></ul><ul><ul><li>Vendors & sellers </li></ul></ul><ul><ul><li>Bloggers </li></ul></ul><ul><ul><li>Thought-leaders </li></ul></ul><ul><li>Offer something exclusive </li></ul><ul><ul><li>Data/wisdom/analysis </li></ul></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>You! </li></ul></ul>2. Leverage Your Advantage
    11. 12. <ul><li>Be unique </li></ul><ul><ul><li>For your readers, not search engines </li></ul></ul><ul><ul><li>(SEs tend to reward originality though) </li></ul></ul><ul><li>Give something away </li></ul><ul><li>Provide real answers </li></ul><ul><li>Drop the sales pitch </li></ul><ul><li>Demonstrate trust </li></ul>3. Provide Better Content
    12. 13. <ul><li>Honest comparisons </li></ul><ul><li>Reviews & ratings </li></ul><ul><li>Quality imagery – photos, videos </li></ul><ul><li>Provide details (for the readers among us) </li></ul><ul><li>Gently lead -- don’t force down the buying path </li></ul>4. Help People Decide
    13. 14. <ul><li>Social media </li></ul><ul><li>Email newsletters </li></ul><ul><li>Phone </li></ul><ul><li>Live chat </li></ul><ul><li>Blog </li></ul>5. Increase Touch Points
    14. 15. <ul><li>Customer service is critical </li></ul><ul><ul><li>Admit mistakes </li></ul></ul><ul><ul><li>Correct them </li></ul></ul><ul><ul><li>Over-deliver and amaze </li></ul></ul><ul><li>Say thank you </li></ul><ul><li>Help your users succeed </li></ul><ul><li>Upsell opportunities abound! </li></ul>6. Build Lasting Relationships
    15. 16. <ul><li>Survey your users </li></ul><ul><li>Contact mega-users directly if possible </li></ul><ul><li>Review analytics </li></ul><ul><ul><li>“ Bounce rate” </li></ul></ul><ul><ul><li>“ Time on site” </li></ul></ul><ul><ul><li>“ Page views” </li></ul></ul><ul><ul><li>“ New” vs. “returning” visitors </li></ul></ul>7. Monitor Behavior (Analytics)
    16. 17. <ul><li>Focus on goals </li></ul><ul><ul><li>Repeat these 7 steps </li></ul></ul><ul><ul><li>Monitor conversion rates & user sentiment </li></ul></ul><ul><li>Seek advice from others </li></ul><ul><ul><li>Periodic usability review </li></ul></ul><ul><ul><li>Hire consultant(s) </li></ul></ul><ul><li>Make adjustments as necessary </li></ul><ul><ul><li>Retool </li></ul></ul><ul><ul><li>Improve continually </li></ul></ul>Continual Innovation is Key
    17. 18. <ul><li>Be the expert </li></ul><ul><li>Leverage your advantage </li></ul><ul><li>Provide better content </li></ul><ul><li>Help people decide </li></ul><ul><li>Increase touch points </li></ul><ul><li>Build lasting relationships </li></ul><ul><li>Monitor behavior (analytics) </li></ul>7 Ways to Make More Money
    18. 20. 5 Quick Tips to Skyrocket Your Revenues Tim Ash - CEO @tim_ash Affiliate Summit West 2011 Las Vegas - January 8, 2012
    19. 25. Before
    20. 26. After + 17%
    21. 27. Before
    22. 28. After + 51% + $48,000,000
    23. 37. + 40%
    24. 38. + 58%
    25. 47. Q&A and Contact Info <ul><li>tim@sitetuners.com </li></ul><ul><li>(619) 990-9062 mobile </li></ul><ul><li>(619) 223-8020 work PST </li></ul><ul><li>twitter @tim_ash </li></ul><ul><li>www.linkedin.com/in/timash </li></ul><ul><li>facebook.com/tim.ash1 </li></ul><ul><li>skype tim_ash1 </li></ul>
    26. 48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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