Affiliate Summit East 2010 Guide to Networking<br />Shawn Collins, Co-founder, Affiliate Summit<br />
Define Your Goals<br />You can’t get ROI if you don’t identify the targeted “R”.<br />
Stay in the Conference Hotel<br />Hilton New York: $189 per night (non-refundable) and $229 per night (refundable). <br />Informal networking all over the hotel before and after conference hours.<br />SOLD OUT! Be an early bird next time.<br />
Target List of Attendees<br />Review list of attending companies.<br />Seek out people in the Social Network.<br />Set up meetings in NYC.<br />Search Google images for people and create a discreet compilation of headshots of your targets.<br />
Pre-Engage<br />Become part of the conversation with industry leaders.<br />Call in to podcasts.<br />Post comments to blogs.<br />Send feedback to newsletters.<br />Respond in forum threads.<br />Add them on Twitter, Facebook, etc.<br />
Follow on Twitter<br />http://www.twitter.com#ASE10<br />
Speakers on Twitter<br />@affiliatesummit/ase10-speakers<br />
Name Tags<br /><ul><li>Color coded for type of attendee.
Figure out the color of the people you want to meet when you check-in.</li></li></ul><li>Perfect Your Elevator Speech<br />An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). - Wikipedia<br />
Do Your Homework<br />Want to meet a speaker… read their bio on the Affiliate Summit site.<br />Looking for a rep from a certain company… read up on their recent news and “About Us” page.<br />
Be Memorable!<br />The way you dress.<br />Opening lines.<br />Presence at the show as a sponsor. <br />
K.I.S.S. Method<br />Keep It Simple, Stupid.<br />Surgical strike – be focused and concise.<br />Leave the details for later.<br />
Follow Up<br />All the networking is for naught if you don’t follow up.<br />Forget e-mail and phone – lead off with a hand-written note.<br />
See you in New York City!<br />Any questions? Contact us…<br />firstname.lastname@example.org<br />417-2SUMMIT (278-6648)<br />http://www.Twitter.com/affiliatesummit<br />http://www.Facebook.com/affiliatesummit<br />
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