Google’s Changes – What Matters and What Doesn’t
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Google’s Changes – What Matters and What Doesn’t

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Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are ...

Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: SEO

Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

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Google’s Changes – What Matters and What Doesn’t Google’s Changes – What Matters and What Doesn’t Presentation Transcript

  • Google’s Makin’ ChangesWil Reynolds - @wilreynolds 1
  • Who saw my keynote last year?@wilreynolds
  • Remember the title?@wilreynolds
  • No more f****** shortcuts!!@wilreynolds
  • Any of your heroesever build a business“sculping pagerank” 5
  • Fall in love with easy 6
  • Fall in love with hard 7
  • Video + Preso + Links http://bit.ly/affsum2011 8
  • Well some of ya’ll didn’t listen 9
  • Cutts Cutts You You Penguin Slap!@wilreynolds
  • Penguin diagnosis@wilreynolds 11
  • Get your links Webmaster Tools Majestic SEO SEOmoz@wilreynolds 12
  • Opensiteexplorer.com@wilreynolds 13
  • @wilreynolds 14
  • @wilreynolds 15
  • @wilreynolds 16
  • 17
  • 18
  • Ahrefs.com@wilreynolds 19
  • @wilreynolds 20
  • @wilreynolds 21
  • @wilreynolds 22
  • @wilreynolds 23
  • @wilreynolds 24
  • If most of the sites you get links from drop?@wilreynolds 25
  • Scale – Scale - Scale@wilreynolds
  • Grim Reaper@wilreynolds
  • Who started changing that day?@wilreynolds
  • We should have started changing earlier@wilreynolds
  • 1986@wilreynolds
  • How would you sell… Software@wilreynolds
  • @wilreynolds
  • Have you exploited a temporary opportunity?@wilreynolds
  • using…@wilreynolds
  • Buy olddomains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White textPrivate link On White network stuffing background@wilreynolds
  • @wilreynolds
  • #RCS is tough@wilreynolds
  • #1 goal@wilreynolds
  • Making someone’ life easier@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Intent to HELP?@wilreynolds
  • @wilreynolds
  • You tell me…@wilreynolds
  • Wouldn’t it just be easier to get the answer?@wilreynolds
  • @wilreynolds
  • Travel Search Engine (affiliates)@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Oh Zappos Oh Hipmunk@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • 100+ videos…quality!!@wilreynolds
  • REAL Fans, who take REAL photos@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Swingsets1.com code = SSONE100 $100 off any order!@wilreynolds
  • Content Business?@wilreynolds
  • treehugger@wilreynolds
  • livestrong@wilreynolds
  • If your version of building content is…@wilreynolds
  • @wilreynolds
  • Swing Sets@wilreynolds
  • Big brand + Authority + Thin Content = Rankings@wilreynolds
  • @wilreynolds
  • Your competitors aren’t stupid forever@wilreynolds
  • Smaller Players@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Is your passion to make money?@wilreynolds
  • Mine is to help.@wilreynolds
  • Who’s going to “win” long term?@wilreynolds
  • Passionate about buying old domains for “link juice”?@wilreynolds
  • Buy expired domains & sell them back?@wilreynolds
  • Build Community @sauravrimal@wilreynolds
  • Rankings Bump w/ Community@wilreynolds
  • Google Search + Your World@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Abuse of Authorship@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Articles / Blog posts@wilreynolds
  • CTR Boost?@wilreynolds
  • 0% - 25% Boost but why…@wilreynolds
  • Are you recognizable?@wilreynolds
  • @wilreynolds
  • Speaking, helping people, producing video@wilreynolds
  • Event Listings Band history Members Tickets News Songs / Albums@wilreynolds
  • Ticket Brokers | Concert Providers@wilreynolds
  • @wilreynolds
  • Zoo | Local “to-do” sites@wilreynolds
  • @wilreynolds
  • Yelp, Yelp, Yelp@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Travel Affiliates@wilreynolds
  • Google’s favoring brands….@wilreynolds
  • Finally rewarding brand activity@wilreynolds
  • no followers no engagement no cust. service no content@wilreynolds
  • WINNER!@wilreynolds
  • Game OVER!@wilreynolds
  • How about you…@wilreynolds
  • Engage@wilreynolds
  • Rabid Fans@wilreynolds
  • Stand for something@wilreynolds
  • Share their expertise@wilreynolds
  • Building followers is the new link building@wilreynolds
  • Do influencers share 20 dollar articles?@wilreynolds
  • @wilreynolds
  • http://bit.ly/authortool @tomanthonySEO
  • http://bit.ly/guest-post-gdoc @djchrisle 126@wilreynolds
  • Use it onLink Reports
  • Use it onBlog commenters
  • http://bit.ly/export-commenters @djchrisle
  • W/O real commenters... USELESS
  • Get new content ideas that convert
  • Conversions from Articles Directories Link networks
  • bit.ly/conversions-and-links @jasonacidre
  • How to start building community?
  • Build the QUALITYassets they won’t
  • Then start telling the world 138@wilreynolds
  • App for that 139@wilreynolds
  • INBOXq.com 140@wilreynolds
  • Hootsuite? 141@wilreynolds
  • Integration FTW! 142@wilreynolds
  • Go right to Twitter… 143@wilreynolds
  • 144@wilreynolds
  • 145@wilreynolds
  • 146@wilreynolds
  • http://bit.ly/content-ideas1 @seogadget tool = more ways to help 147@wilreynolds
  • Pick on someone 148@wilreynolds
  • who has stronger engagement 149@wilreynolds
  • I’m gunning for RandFish@wilreynolds 150
  • I’m making (NO) headway@wilreynolds 151
  • What’s been the downside? 152@wilreynolds
  • Think about that! 153@wilreynolds
  • Pick 1 person and try to OUT “HELP” them 154@wilreynolds
  • Not out link out blog out funny them OUT HELP! 155@wilreynolds
  • 156
  • Lets get started @wilreynolds 157@wilreynolds