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Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
Get Your First Email List DONE & Running!
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Get Your First Email List DONE & Running!

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Roger DeReu will take a high speed look at the details and specific steps of getting your first email marketing list up and running at aWeber. …

Roger DeReu will take a high speed look at the details and specific steps of getting your first email marketing list up and running at aWeber.

He will wrap up by telling you the answer to the most important question regarding your list.

In advance of the meetup, see http://pcroger.com/meetups/ for resources from Roger.

The presentation is from the Austin Internet Marketing Meetup on April 29, 2013: http://www.meetup.com/affiliate-summit-austin/events/113498462/

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  • 1. Bonus: Learn what question every emailsent out must answerRoger DeReuhttp://PCRoger.com
  • 2. ◦ aWeber can host your form◦ Launch Effect (launcheffectapp.com) has free &premium WP Themes◦ Facebook page (aWeber app is easy to use)◦ If you do have a website, you can automaticallysend out blog updates to your list (Shawn coveredthat previously)
  • 3. ◦ A reason to have a list◦ An offer, if you hope to make money◦ Probably a freebie of some sort (download, video,coupon)
  • 4. ◦ Building a list is an investment, start with thebest – moving a list is difficult and you likely willlose a great number of subscribers◦ Capabilities◦ Support◦ Getting your emails delivered instead of markedspam◦ Setup checklist to aid you in creating a list; formtemplates; tracking
  • 5. ◦ aWeber isn‟t free or even cheap, and the $1 trialgoes fast◦ Make sure you are committed to it◦ So you DON‟T waste your time◦ So you DO Succeed!It‟s EASY to let your list atrophy
  • 6. ◦ Basic Info “From name” – one that the reader willrecognize in email program Email address – Not free like yahoo or AOL, butGmail may be a good idea, yourwebsite.commay not be the best idea due to spam filters Physical address – For Can Spam compliance –can be a P.O. Box – yes, people will Google Mapit, so if it‟s your house… Logo – (Optional) helps give a professionalappearance
  • 7. ◦ Fields you want to record Decide Name, First Name, etc. – Whether youwill use in salutations Many choose just First Name & Email unlessREASON to capture more◦ Social Sharing?◦ Global Text Snippets can be helpful (like a macro)◦ (You DO want double opt-in – if they even give you the choice)
  • 8. ◦ Confirmation Email Identify yourself in the subject (Get Opened!) This can be your first step in gaining their trust Where do you want to send them? (Freebie?) Where to send them after signing up? Where to send them after CONFIRMING (double optin)? (More on this coming up)
  • 9. ◦ Web Forms 4 Types In-line – Part of the web page, should have, often upper right Pop Over – Hovers, mostly unblockable LightBox – Same as Pop Over but darkens the page – very popular Pop Up – Opens new window, blockable by browsers Test it yourself, but Pop Over get more signups for me Set a Delay on Pop Over/LightBox to make sure the person has aninterest before annoying them; can set cookie so they only get it once Custom Fields are available for tracking purposes Tip: Get rid of aWeber links for privacy, marketing, make your ownemail privacy page, keep them on YOUR site IMPORTANT: Where do you want to send them after they have signedup, but BEFORE confirming? Some use an “instruction” page to get thatoptin confirmation right away http://talkingtotoddlers.com/thank-you (I haveinfo on how he created the audio – see me if interested)
  • 10. ◦ Reason to read◦ Tip: State at the beginning that „you are receiving thiscorrespondence because you requested it; unsubscribe details areat the bottom‟◦ Compelling subject / identify who you are (see next slide)◦ Headline!◦ Worthwhile content◦ Call to Action – 4 to 5 “gives” for every 1 “take” (Most Get ThisWRONG!)◦ Thank you/Signature/Link to your website◦ Ellipsis / whitespace to get Can Spam info pushed down.◦ Create HTML is fine; aWeber automatically creates a plain textversion and determines who needs that (another bonus of usingaWeber)
  • 11. 1. Determine that you are ready for a list. Hint: Don‟t be afraid to outsource!2. Craft your offer/theme and purpose of your list3. Come up with a reward for signup and decide how to deliver it4. Create your aWeber account – use SOMEONE‟s affiliate link; why not? (no you cannot use your own)5. Determine where you will send the person after signup and after confirmation6. Create a new list with a meaningful name7. Create a form(s) to capture the user info; optionally a separate form for Facebook page8. Create at least 5 sequential emails to load your autoresponder with and determine the timegap between them.1. Additional sequential emails will automatically be sent out to your current and future subscribers; currentones will go immediately if the time delay for the new email has already passed since they received theirlast email from you2. Add value and build trust (your “give”) BEFORE trying to generate a sale (your “take”)
  • 12.  Q: What Question Must Every Email You SendAnswer?
  • 13.  Q: What Question Must Every Email You SendAnswer? A: Why Am I Subscribed To This List?(aka: Why should I not unsubscribe?)
  • 14.  You – for attending Shawn Collins / Affiliate Summit – hosting The Pizza Bistro – facilityMore Resources:http://PCRoger.com/Meetups/(including my aWeber affiliate link)

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