Affiliate income
FROM A BRANDED BLOG
Rae Hoffman
AFFILIATE SUMMIT WEST 2014
RAE
HOFFMAN
Bookmark now
http://sugarrae.com/asw14/

@Sugarrae
http://sugarrae.com

http://pushfire.com
FINDING A NICHE
BRAINSTORMING
Your
hobbies
Market
research

Search the
networks

Your friends
hobbies

Niche
Ideas

Search
hobbies

Search...
NICHE RESEARCH
SHOW ME THE MONEY
PPC Ads?
Multiple Programs?
NICHE RESEARCH
SHOW ME THE TRAFFIC
Keyword volume?
Upward (or stable) trends?
Good competitor trends?
NICHE RESEARCH
SHOW ME THE COMPETITION

Who is ranking?
What is ranking?
What is the barrier to SEO entry?
NICHE RESEARCH
SHOW ME THE POTENTIAL
http://sugarrae.com/19077
SHOW ME THE

ANGLE
FIND YOUR POD
HOW CAN
YOU BE

DIFFERENT?
ASK YOURSELF
 What content are your potential competitors lacking?
 What features are your potential competitors missing...
FIND YOUR

VOICE
CONTENT IS KING

(& Why that’s a bullshit mantra)
A singer is
only a

PERFORMER

…when she has an audience
INFORMATION ARCHITECTURE
Main Page

About

Advertise

Privacy

http://yourblog.com/page-name/
http://yourblog.com/category...
INFORMATION ARCHITECTURE
Main Page

About

Advertise

Privacy

http://yourblog.com/page-name/
http://yourblog.com/blog/
ht...
CONTENT OPTIMIZATION
KEYWORD TARGETING

Post
Content

 http://semrush.com
 http://raventools.com

POST OPTIMIZATION


...
Create AWESOME content
people want to find
SAY CONTENT MARKETING

ONE MORE TIME
There are two types of
content…
the content you want to write

and the content people
want to find - #truestory
What YOU
want to blog
about

What they
want to
FIND

What
makes you
$$$
Figuring out what content your audience
wants to find…
Google Suggest
http://ubersuggest.org

 How to
 Guide
 Review
 ...
DEVELOPING A
SOCIAL MEDIA
STRATEGY
SOCIAL MARKETING
Shares &
Exposure
Branding

Signals

Sales

Social
Media
Links

Subscribers

Followers
INDIRECT
But one day it might not be…
The Curious Case of Google+

“Google +1′s Have No Direct Impact On Rankings”
(Search Engine Land – Quoting Matt Cutts
On A...
If you are marketing on Insta when
your readers are 36 YO women
#youredoingitwrong

Know

Your

Reader

Demo
FINDING THE DEMOGRAPHIC
Research
Identify

Quantcast

Alexa

Media kits

Social
Gather

Twitter shares

Google+
shares

ht...
EMAIL
LIST
BUILD IT
At any point Google could come
along with an rankings tornado.
Would you be prepared?
“If you’re not
building an email
list? You’re an idiot.”
Derek Halpern
@derekhalpern
http://socialtriggers.com
WE’RE GONNA
MARKET LIKE IT’S

2016
ARE YOU A BRAND?
 Is your site name one of the top ten search referrers to your site? (thanks
not provided - check Bing)
...
REAL MARKETING
Interviews

Offline efforts

Advertising

Press mentions
Guest appearances

Broken link building

Alternate...
“Building links is easy”
~ No one ever
LINK BUILDING IS HARD WORK

External
guest
posting

Internal
guest
posting

Alternative
medium
content

Reference
links

B...
MAKE MORE

MONEY
GOT TRAFFIC?
Don’t rely on the sidebar
Track what works with SIDs http://sugarrae.com/9326
Split test ads
Master affiliate...
SOLVE

PROBLEMS
THANK YOU
Presentation links
http://sugarrae.com/asw14/

Awesome advice for bloggers
http://sugarrae.com

Consulting for b...
Generating Affiliate Income from a Branded Blog
Generating Affiliate Income from a Branded Blog
Generating Affiliate Income from a Branded Blog
Generating Affiliate Income from a Branded Blog
Generating Affiliate Income from a Branded Blog
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Generating Affiliate Income from a Branded Blog

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.

Published in: Business, Technology, Design

Transcript of "Generating Affiliate Income from a Branded Blog"

  1. 1. Affiliate income FROM A BRANDED BLOG Rae Hoffman AFFILIATE SUMMIT WEST 2014
  2. 2. RAE HOFFMAN Bookmark now http://sugarrae.com/asw14/ @Sugarrae http://sugarrae.com http://pushfire.com
  3. 3. FINDING A NICHE
  4. 4. BRAINSTORMING Your hobbies Market research Search the networks Your friends hobbies Niche Ideas Search hobbies Searching Supplies = demand Research periodicals Accessorize
  5. 5. NICHE RESEARCH SHOW ME THE MONEY PPC Ads? Multiple Programs?
  6. 6. NICHE RESEARCH SHOW ME THE TRAFFIC Keyword volume? Upward (or stable) trends? Good competitor trends?
  7. 7. NICHE RESEARCH SHOW ME THE COMPETITION Who is ranking? What is ranking? What is the barrier to SEO entry?
  8. 8. NICHE RESEARCH SHOW ME THE POTENTIAL http://sugarrae.com/19077
  9. 9. SHOW ME THE ANGLE
  10. 10. FIND YOUR POD
  11. 11. HOW CAN YOU BE DIFFERENT?
  12. 12. ASK YOURSELF  What content are your potential competitors lacking?  What features are your potential competitors missing?  What is your potential competition doing well that you feel you could do better?  Is there a missed demographic your potential competitors are failing to specifically target?  Are there any promotional avenues your competitors are ignoring that you could rock?  What voice is your competition using? Can you contribute a unique one?
  13. 13. FIND YOUR VOICE
  14. 14. CONTENT IS KING (& Why that’s a bullshit mantra)
  15. 15. A singer is only a PERFORMER …when she has an audience
  16. 16. INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/category-1/post-name/ http://yourblog.com/category-1/sub-category-1/post-name/ Disclaimer Contact Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
  17. 17. INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/blog/ http://yourblog.com/blog/category-1/post-name/ http://yourblog.com/blog/category-1/sub-category-1/post-name/ Disclaimer Contact Blog Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
  18. 18. CONTENT OPTIMIZATION KEYWORD TARGETING Post Content  http://semrush.com  http://raventools.com POST OPTIMIZATION     Keywords Meta Description Post Title Post titles Title tags Meta Descriptions Internal linking CATEGORY OPTIMIZATION     Internal linking Intro content Title tags Meta Descriptions Internal linking Title Tag
  19. 19. Create AWESOME content people want to find
  20. 20. SAY CONTENT MARKETING ONE MORE TIME
  21. 21. There are two types of content… the content you want to write and the content people want to find - #truestory
  22. 22. What YOU want to blog about What they want to FIND What makes you $$$
  23. 23. Figuring out what content your audience wants to find… Google Suggest http://ubersuggest.org  How to  Guide  Review  How do I  Step by step Mining Topsy http://topsy.com Reader Surveys http://www.surveymonkey.com Search Meter http://wordpress.org/plugins/search-meter/ SEMRush http://semrush.com
  24. 24. DEVELOPING A SOCIAL MEDIA STRATEGY
  25. 25. SOCIAL MARKETING Shares & Exposure Branding Signals Sales Social Media Links Subscribers Followers
  26. 26. INDIRECT But one day it might not be…
  27. 27. The Curious Case of Google+ “Google +1′s Have No Direct Impact On Rankings” (Search Engine Land – Quoting Matt Cutts On August 20, 2013) Giving a page a +1 != being logged into a Google account you heavily use and pad with information about your interests and connections
  28. 28. If you are marketing on Insta when your readers are 36 YO women #youredoingitwrong Know Your Reader Demo
  29. 29. FINDING THE DEMOGRAPHIC Research Identify Quantcast Alexa Media kits Social Gather Twitter shares Google+ shares http://sugarrae.com/19711 Pinterest shares
  30. 30. EMAIL LIST BUILD IT
  31. 31. At any point Google could come along with an rankings tornado. Would you be prepared?
  32. 32. “If you’re not building an email list? You’re an idiot.” Derek Halpern @derekhalpern http://socialtriggers.com
  33. 33. WE’RE GONNA MARKET LIKE IT’S 2016
  34. 34. ARE YOU A BRAND?  Is your site name one of the top ten search referrers to your site? (thanks not provided - check Bing)  Does your site name appear in Google suggest?  Does your site name appear in Google suggest along with your topic?  Is your site name your top anchor text? (hint, for natural, kickass sites, the answer is yes)  Is your site more than 80% dependent on Google search traffic? (brand fail)  Do you have a social following? (stay where your users are)  Are you willing to be publicly associated with your site?
  35. 35. REAL MARKETING Interviews Offline efforts Advertising Press mentions Guest appearances Broken link building Alternate medium content Link reclamation Sponsorships JV opportunities Networking Being helpful Real directories Social authority
  36. 36. “Building links is easy” ~ No one ever
  37. 37. LINK BUILDING IS HARD WORK External guest posting Internal guest posting Alternative medium content Reference links Broken link building Link reclamation Google+ Social non G+ Networking Being interviewed Interviewing people JV opportunities Offline efforts YOUR BLOG Citation monitoring
  38. 38. MAKE MORE MONEY
  39. 39. GOT TRAFFIC? Don’t rely on the sidebar Track what works with SIDs http://sugarrae.com/9326 Split test ads Master affiliate networks (lazy, but denial workaround) Know your audience In depth reviews that solve problems User first - sales second Never, EVER sell out audience trust to make a sale
  40. 40. SOLVE PROBLEMS
  41. 41. THANK YOU Presentation links http://sugarrae.com/asw14/ Awesome advice for bloggers http://sugarrae.com Consulting for businesses http://pushfire.com Kicks in the ass http://facebook.com/therealsugarrae Ranting & cursing & football https://twitter.com/sugarrae

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