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Generating Affiliate Income from a Branded Blog

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.

Published in: Business, Technology, Design

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  • 1. Affiliate income FROM A BRANDED BLOG Rae Hoffman AFFILIATE SUMMIT WEST 2014
  • 2. RAE HOFFMAN Bookmark now http://sugarrae.com/asw14/ @Sugarrae http://sugarrae.com http://pushfire.com
  • 3. FINDING A NICHE
  • 4. BRAINSTORMING Your hobbies Market research Search the networks Your friends hobbies Niche Ideas Search hobbies Searching Supplies = demand Research periodicals Accessorize
  • 5. NICHE RESEARCH SHOW ME THE MONEY PPC Ads? Multiple Programs?
  • 6. NICHE RESEARCH SHOW ME THE TRAFFIC Keyword volume? Upward (or stable) trends? Good competitor trends?
  • 7. NICHE RESEARCH SHOW ME THE COMPETITION Who is ranking? What is ranking? What is the barrier to SEO entry?
  • 8. NICHE RESEARCH SHOW ME THE POTENTIAL http://sugarrae.com/19077
  • 9. SHOW ME THE ANGLE
  • 10. FIND YOUR POD
  • 11. HOW CAN YOU BE DIFFERENT?
  • 12. ASK YOURSELF  What content are your potential competitors lacking?  What features are your potential competitors missing?  What is your potential competition doing well that you feel you could do better?  Is there a missed demographic your potential competitors are failing to specifically target?  Are there any promotional avenues your competitors are ignoring that you could rock?  What voice is your competition using? Can you contribute a unique one?
  • 13. FIND YOUR VOICE
  • 14. CONTENT IS KING (& Why that’s a bullshit mantra)
  • 15. A singer is only a PERFORMER …when she has an audience
  • 16. INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/category-1/post-name/ http://yourblog.com/category-1/sub-category-1/post-name/ Disclaimer Contact Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
  • 17. INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/blog/ http://yourblog.com/blog/category-1/post-name/ http://yourblog.com/blog/category-1/sub-category-1/post-name/ Disclaimer Contact Blog Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
  • 18. CONTENT OPTIMIZATION KEYWORD TARGETING Post Content  http://semrush.com  http://raventools.com POST OPTIMIZATION     Keywords Meta Description Post Title Post titles Title tags Meta Descriptions Internal linking CATEGORY OPTIMIZATION     Internal linking Intro content Title tags Meta Descriptions Internal linking Title Tag
  • 19. Create AWESOME content people want to find
  • 20. SAY CONTENT MARKETING ONE MORE TIME
  • 21. There are two types of content… the content you want to write and the content people want to find - #truestory
  • 22. What YOU want to blog about What they want to FIND What makes you $$$
  • 23. Figuring out what content your audience wants to find… Google Suggest http://ubersuggest.org  How to  Guide  Review  How do I  Step by step Mining Topsy http://topsy.com Reader Surveys http://www.surveymonkey.com Search Meter http://wordpress.org/plugins/search-meter/ SEMRush http://semrush.com
  • 24. DEVELOPING A SOCIAL MEDIA STRATEGY
  • 25. SOCIAL MARKETING Shares & Exposure Branding Signals Sales Social Media Links Subscribers Followers
  • 26. INDIRECT But one day it might not be…
  • 27. The Curious Case of Google+ “Google +1′s Have No Direct Impact On Rankings” (Search Engine Land – Quoting Matt Cutts On August 20, 2013) Giving a page a +1 != being logged into a Google account you heavily use and pad with information about your interests and connections
  • 28. If you are marketing on Insta when your readers are 36 YO women #youredoingitwrong Know Your Reader Demo
  • 29. FINDING THE DEMOGRAPHIC Research Identify Quantcast Alexa Media kits Social Gather Twitter shares Google+ shares http://sugarrae.com/19711 Pinterest shares
  • 30. EMAIL LIST BUILD IT
  • 31. At any point Google could come along with an rankings tornado. Would you be prepared?
  • 32. “If you’re not building an email list? You’re an idiot.” Derek Halpern @derekhalpern http://socialtriggers.com
  • 33. WE’RE GONNA MARKET LIKE IT’S 2016
  • 34. ARE YOU A BRAND?  Is your site name one of the top ten search referrers to your site? (thanks not provided - check Bing)  Does your site name appear in Google suggest?  Does your site name appear in Google suggest along with your topic?  Is your site name your top anchor text? (hint, for natural, kickass sites, the answer is yes)  Is your site more than 80% dependent on Google search traffic? (brand fail)  Do you have a social following? (stay where your users are)  Are you willing to be publicly associated with your site?
  • 35. REAL MARKETING Interviews Offline efforts Advertising Press mentions Guest appearances Broken link building Alternate medium content Link reclamation Sponsorships JV opportunities Networking Being helpful Real directories Social authority
  • 36. “Building links is easy” ~ No one ever
  • 37. LINK BUILDING IS HARD WORK External guest posting Internal guest posting Alternative medium content Reference links Broken link building Link reclamation Google+ Social non G+ Networking Being interviewed Interviewing people JV opportunities Offline efforts YOUR BLOG Citation monitoring
  • 38. MAKE MORE MONEY
  • 39. GOT TRAFFIC? Don’t rely on the sidebar Track what works with SIDs http://sugarrae.com/9326 Split test ads Master affiliate networks (lazy, but denial workaround) Know your audience In depth reviews that solve problems User first - sales second Never, EVER sell out audience trust to make a sale
  • 40. SOLVE PROBLEMS
  • 41. THANK YOU Presentation links http://sugarrae.com/asw14/ Awesome advice for bloggers http://sugarrae.com Consulting for businesses http://pushfire.com Kicks in the ass http://facebook.com/therealsugarrae Ranting & cursing & football https://twitter.com/sugarrae

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