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Generating Affiliate Income from a Branded Blog

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate ...

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.

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    Generating Affiliate Income from a Branded Blog Generating Affiliate Income from a Branded Blog Presentation Transcript

    • Affiliate income FROM A BRANDED BLOG Rae Hoffman AFFILIATE SUMMIT WEST 2014
    • RAE HOFFMAN Bookmark now http://sugarrae.com/asw14/ @Sugarrae http://sugarrae.com http://pushfire.com
    • FINDING A NICHE
    • BRAINSTORMING Your hobbies Market research Search the networks Your friends hobbies Niche Ideas Search hobbies Searching Supplies = demand Research periodicals Accessorize
    • NICHE RESEARCH SHOW ME THE MONEY PPC Ads? Multiple Programs?
    • NICHE RESEARCH SHOW ME THE TRAFFIC Keyword volume? Upward (or stable) trends? Good competitor trends?
    • NICHE RESEARCH SHOW ME THE COMPETITION Who is ranking? What is ranking? What is the barrier to SEO entry?
    • NICHE RESEARCH SHOW ME THE POTENTIAL http://sugarrae.com/19077
    • SHOW ME THE ANGLE
    • FIND YOUR POD
    • HOW CAN YOU BE DIFFERENT?
    • ASK YOURSELF  What content are your potential competitors lacking?  What features are your potential competitors missing?  What is your potential competition doing well that you feel you could do better?  Is there a missed demographic your potential competitors are failing to specifically target?  Are there any promotional avenues your competitors are ignoring that you could rock?  What voice is your competition using? Can you contribute a unique one?
    • FIND YOUR VOICE
    • CONTENT IS KING (& Why that’s a bullshit mantra)
    • A singer is only a PERFORMER …when she has an audience
    • INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/category-1/post-name/ http://yourblog.com/category-1/sub-category-1/post-name/ Disclaimer Contact Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
    • INFORMATION ARCHITECTURE Main Page About Advertise Privacy http://yourblog.com/page-name/ http://yourblog.com/blog/ http://yourblog.com/blog/category-1/post-name/ http://yourblog.com/blog/category-1/sub-category-1/post-name/ Disclaimer Contact Blog Category 1 Category 2 Sub Category 1 Category 3 Sub Category 1 Sub Category 2 Category 4 Sub Category 1
    • CONTENT OPTIMIZATION KEYWORD TARGETING Post Content  http://semrush.com  http://raventools.com POST OPTIMIZATION     Keywords Meta Description Post Title Post titles Title tags Meta Descriptions Internal linking CATEGORY OPTIMIZATION     Internal linking Intro content Title tags Meta Descriptions Internal linking Title Tag
    • Create AWESOME content people want to find
    • SAY CONTENT MARKETING ONE MORE TIME
    • There are two types of content… the content you want to write and the content people want to find - #truestory
    • What YOU want to blog about What they want to FIND What makes you $$$
    • Figuring out what content your audience wants to find… Google Suggest http://ubersuggest.org  How to  Guide  Review  How do I  Step by step Mining Topsy http://topsy.com Reader Surveys http://www.surveymonkey.com Search Meter http://wordpress.org/plugins/search-meter/ SEMRush http://semrush.com
    • DEVELOPING A SOCIAL MEDIA STRATEGY
    • SOCIAL MARKETING Shares & Exposure Branding Signals Sales Social Media Links Subscribers Followers
    • INDIRECT But one day it might not be…
    • The Curious Case of Google+ “Google +1′s Have No Direct Impact On Rankings” (Search Engine Land – Quoting Matt Cutts On August 20, 2013) Giving a page a +1 != being logged into a Google account you heavily use and pad with information about your interests and connections
    • If you are marketing on Insta when your readers are 36 YO women #youredoingitwrong Know Your Reader Demo
    • FINDING THE DEMOGRAPHIC Research Identify Quantcast Alexa Media kits Social Gather Twitter shares Google+ shares http://sugarrae.com/19711 Pinterest shares
    • EMAIL LIST BUILD IT
    • At any point Google could come along with an rankings tornado. Would you be prepared?
    • “If you’re not building an email list? You’re an idiot.” Derek Halpern @derekhalpern http://socialtriggers.com
    • WE’RE GONNA MARKET LIKE IT’S 2016
    • ARE YOU A BRAND?  Is your site name one of the top ten search referrers to your site? (thanks not provided - check Bing)  Does your site name appear in Google suggest?  Does your site name appear in Google suggest along with your topic?  Is your site name your top anchor text? (hint, for natural, kickass sites, the answer is yes)  Is your site more than 80% dependent on Google search traffic? (brand fail)  Do you have a social following? (stay where your users are)  Are you willing to be publicly associated with your site?
    • REAL MARKETING Interviews Offline efforts Advertising Press mentions Guest appearances Broken link building Alternate medium content Link reclamation Sponsorships JV opportunities Networking Being helpful Real directories Social authority
    • “Building links is easy” ~ No one ever
    • LINK BUILDING IS HARD WORK External guest posting Internal guest posting Alternative medium content Reference links Broken link building Link reclamation Google+ Social non G+ Networking Being interviewed Interviewing people JV opportunities Offline efforts YOUR BLOG Citation monitoring
    • MAKE MORE MONEY
    • GOT TRAFFIC? Don’t rely on the sidebar Track what works with SIDs http://sugarrae.com/9326 Split test ads Master affiliate networks (lazy, but denial workaround) Know your audience In depth reviews that solve problems User first - sales second Never, EVER sell out audience trust to make a sale
    • SOLVE PROBLEMS
    • THANK YOU Presentation links http://sugarrae.com/asw14/ Awesome advice for bloggers http://sugarrae.com Consulting for businesses http://pushfire.com Kicks in the ass http://facebook.com/therealsugarrae Ranting & cursing & football https://twitter.com/sugarrae