FTC Prosecution of Affiliates for Advertising Claims

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The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: FTC

Jeff Ifrah, Partner, Ifrah Law (Twitter @crimeinthesuite)

Published in: Business, Self Improvement
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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
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  • FTC Prosecution of Affiliates for Advertising Claims

    1. 1. FTC Prosecution of Affiliates for Advertising Claims January 11, 2011, Affiliate Summit West 2011
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. WHO WE ARE <ul><li>JEFF IFRAH: Partner </li></ul><ul><li>IFRAH LAW: A Focus on Government Investigations </li></ul><ul><li>And E-Commerce </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    4. 4. TODAY’S PRESENTATION OVERVIEW <ul><li>Insider’s Understanding of the FTC </li></ul><ul><li>Real-life Examples & What They Mean to You </li></ul><ul><li>Staying Out of the Government’s Cross-hairs </li></ul><ul><li>Critical Advice “ in the event…” </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    5. 5. FEDERAL TRADE COMMISSION © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com <ul><li>WHO? </li></ul><ul><li>WHAT? </li></ul><ul><li>WHY? </li></ul><ul><li>HOW? </li></ul>
    6. 6. FTC PRIORITIZES AFFILIATE MARKETERS <ul><li>“ Anyone in the chain between a seller and the ultimate consumer.” </li></ul><ul><li>- David Vladeck, Director FTC Bureau of Consumer Protection </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    7. 7. SO, WHAT DOES IT ALL MEAN… <ul><li>What is UNFAIR? </li></ul><ul><li>What is DECEPTIVE? </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    8. 8. GUIDANCE FROM THE FTC © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    9. 9. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com AND THAT MEANS… Advertisers, Brokers & Affiliates Advertisers , Brokers & Affiliates ,
    10. 10. REVISED ENDORSEMENT GUIDES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com Disclaimers
    11. 11. SOCIAL MEDIA & PAID BLOGGERS © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com They paid me…
    12. 12. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com FTC V. REVERB COMMUNICATIONS “ GREAT, family-friendly board game app” “ One of the best apps just got better”
    13. 13. TEMPORARY RESTRAINING ORDER AGAINST AFFILIATES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    14. 14. HOW TO STAY OFF THE FTC’S RADAR © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    15. 15. CRITICAL ADVICE “ IN THE EVENT…” © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    16. 16. FOOD FOR THOUGHT © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    17. 17. FTC PROSECUTION OF GIRLS GONE WILD <ul><li>“ Monthly Preview Program. 30-day money back guarantee if not completely satisfied. Additional title $19.99 + $4.99 shipping and handling. Cancel Anytime.” </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    18. 18. JEFF IFRAH, IFRAH LAW jeff@ifrahlaw.com / P (202) 912-4823 Blog FTCBeat.com © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    19. 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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