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FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
FTC Prosecution of Affiliates for Advertising Claims
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FTC Prosecution of Affiliates for Advertising Claims

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The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you. …

The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: FTC

Jeff Ifrah, Partner, Ifrah Law (Twitter @crimeinthesuite)

Published in: Business, Self Improvement
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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Transcript

    • 1. FTC Prosecution of Affiliates for Advertising Claims January 11, 2011, Affiliate Summit West 2011
    • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 3. WHO WE ARE <ul><li>JEFF IFRAH: Partner </li></ul><ul><li>IFRAH LAW: A Focus on Government Investigations </li></ul><ul><li>And E-Commerce </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 4. TODAY’S PRESENTATION OVERVIEW <ul><li>Insider’s Understanding of the FTC </li></ul><ul><li>Real-life Examples &amp; What They Mean to You </li></ul><ul><li>Staying Out of the Government’s Cross-hairs </li></ul><ul><li>Critical Advice “ in the event…” </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 5. FEDERAL TRADE COMMISSION © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com <ul><li>WHO? </li></ul><ul><li>WHAT? </li></ul><ul><li>WHY? </li></ul><ul><li>HOW? </li></ul>
    • 6. FTC PRIORITIZES AFFILIATE MARKETERS <ul><li>“ Anyone in the chain between a seller and the ultimate consumer.” </li></ul><ul><li>- David Vladeck, Director FTC Bureau of Consumer Protection </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 7. SO, WHAT DOES IT ALL MEAN… <ul><li>What is UNFAIR? </li></ul><ul><li>What is DECEPTIVE? </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 8. GUIDANCE FROM THE FTC © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 9. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com AND THAT MEANS… Advertisers, Brokers &amp; Affiliates Advertisers , Brokers &amp; Affiliates ,
    • 10. REVISED ENDORSEMENT GUIDES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com Disclaimers
    • 11. SOCIAL MEDIA &amp; PAID BLOGGERS © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com They paid me…
    • 12. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com FTC V. REVERB COMMUNICATIONS “ GREAT, family-friendly board game app” “ One of the best apps just got better”
    • 13. TEMPORARY RESTRAINING ORDER AGAINST AFFILIATES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 14. HOW TO STAY OFF THE FTC’S RADAR © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 15. CRITICAL ADVICE “ IN THE EVENT…” © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 16. FOOD FOR THOUGHT © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 17. FTC PROSECUTION OF GIRLS GONE WILD <ul><li>“ Monthly Preview Program. 30-day money back guarantee if not completely satisfied. Additional title $19.99 + $4.99 shipping and handling. Cancel Anytime.” </li></ul>© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 18. JEFF IFRAH, IFRAH LAW jeff@ifrahlaw.com / P (202) 912-4823 Blog FTCBeat.com © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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