• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
FTC Prosecution of Affiliates for Advertising Claims
 

FTC Prosecution of Affiliates for Advertising Claims

on

  • 1,385 views

The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you....

The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: FTC

Jeff Ifrah, Partner, Ifrah Law (Twitter @crimeinthesuite)

Statistics

Views

Total Views
1,385
Views on SlideShare
1,384
Embed Views
1

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1

http://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

FTC Prosecution of Affiliates for Advertising Claims FTC Prosecution of Affiliates for Advertising Claims Presentation Transcript

  • FTC Prosecution of Affiliates for Advertising Claims January 11, 2011, Affiliate Summit West 2011
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • WHO WE ARE
    • JEFF IFRAH: Partner
    • IFRAH LAW: A Focus on Government Investigations
    • And E-Commerce
    © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • TODAY’S PRESENTATION OVERVIEW
    • Insider’s Understanding of the FTC
    • Real-life Examples & What They Mean to You
    • Staying Out of the Government’s Cross-hairs
    • Critical Advice “ in the event…”
    © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • FEDERAL TRADE COMMISSION © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
    • WHO?
    • WHAT?
    • WHY?
    • HOW?
  • FTC PRIORITIZES AFFILIATE MARKETERS
    • “ Anyone in the chain between a seller and the ultimate consumer.”
    • - David Vladeck, Director FTC Bureau of Consumer Protection
    © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • SO, WHAT DOES IT ALL MEAN…
    • What is UNFAIR?
    • What is DECEPTIVE?
    © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • GUIDANCE FROM THE FTC © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com AND THAT MEANS… Advertisers, Brokers & Affiliates Advertisers , Brokers & Affiliates ,
  • REVISED ENDORSEMENT GUIDES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com Disclaimers
  • SOCIAL MEDIA & PAID BLOGGERS © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com They paid me…
  • © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com FTC V. REVERB COMMUNICATIONS “ GREAT, family-friendly board game app” “ One of the best apps just got better”
  • TEMPORARY RESTRAINING ORDER AGAINST AFFILIATES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • HOW TO STAY OFF THE FTC’S RADAR © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • CRITICAL ADVICE “ IN THE EVENT…” © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • FOOD FOR THOUGHT © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • FTC PROSECUTION OF GIRLS GONE WILD
    • “ Monthly Preview Program. 30-day money back guarantee if not completely satisfied. Additional title $19.99 + $4.99 shipping and handling. Cancel Anytime.”
    © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • JEFF IFRAH, IFRAH LAW jeff@ifrahlaw.com / P (202) 912-4823 Blog FTCBeat.com © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.