Experiential Marketing, Old Rules No Longer Apply

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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Engage consumers at a deeper, more personal and more emotional level, creating positive. Experiential marketing is now a leading strategic driver where it doesn’t take deep pockets to be successful.

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Experiential Marketing, Old Rules No Longer Apply

  1. 1. www.ExpMarketingAcademy.com Experiential Marketing, Old Rules No Longer Apply Emily Leach @emilyleach
  2. 2. Who Am I? Emily Leach - @emilyleach 13 year veteran in SEO Founder SEO Academy (NM & AZ) Co-Founder TEDxABQ Albuquerque, NM (largest in US) Founder TEDxCorpusChristi Founder of genetically unemployable There’s more, but you get the idea … April 23, 2014 @emilyleach
  3. 3. Experiential Marketing is a return to community it is the art of engagement April 23, 2014 @emilyleach
  4. 4. Engagement Principle Engagement increases respect, appreciation, and natural partnership between you and your community. April 23, 2014 @emilyleach
  5. 5. Guess What … @emilyleach April 23, 2014 you’re already doing experiential marketing
  6. 6. Let’s Get Focused @emilyleach April 23, 2014 Understand your target market Get clear on your own goal(s) Know how you will track progress
  7. 7. Design Your Strategy @emilyleach April 23, 2014 Networking? Who do you want to meet? Why do they want to meet you? How will meeting you be different?
  8. 8. Design Your Strategy @emilyleach April 23, 2014 Meetup – Casual Events What location supports your meetup format? What topics will engage your audience?
  9. 9. Design Your Strategy @emilyleach April 23, 2014 Webinars What format will stand out for you? What topics will engage your audience? Who could help expand your voice?
  10. 10. Design Your Strategy @emilyleach April 23, 2014 Workshops Are you the one to lead a workshop? What location will support group acivities? How can you teach through group activities?
  11. 11. Design Your Strategy @emilyleach April 23, 2014 Events (Speaker, Conferences, etc.) What is the purpose for your tribe? Why would your tribe talk about your event? Who, How What, When and Where?
  12. 12. Homework: Design Your Strategy @emilyleach April 23, 2014 Define one strategy you can start experiential marketing with
  13. 13. Homework: Design Your Strategy @emilyleach April 23, 2014 Write out answers to the questions related to that strategy Document roadblocks to be overcome
  14. 14. Homework: Design Your Strategy @emilyleach April 23, 2014 How will you track your progress Set goals that have a track-able result
  15. 15. www.ExpMarketingAcademy.com Experiential Marketing, Old Rules No Longer Apply Emily Leach @emilyleach
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