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Enterprise SEO for Social Publishers
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Enterprise SEO for Social Publishers

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Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings. …

Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings.

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Social Publishing

CT Moore, Account Strategist, NVI (Twitter @gypsybandito)

Published in: Business

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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MTY3OTM3OTg4MQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Users don’t see these, only SEs Title: Keyword to rank for Description: descriptive call to action, keyword density
  • Notice the description is the last post  default wordpress Not the best choice
  • Index: Optimized for your site’s target audience– i.e. keyword CTA Posts: differ from catchy post title/headline Pages: About, Contact, etc… Categories: optimized for topical keywords, etc.
  • First, start with Title & Meta Descriptions  non-duplicate SE results Excerpts: difference between index/category pages and actual post NoIndex redundant content / Block SEs so that they don’t get confused
  • KNOW IF YOUR THEME SUPPORTS IT
  • Intro Blurb  a bit of static unique content
  • NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you don’t want indexed -- WP Admin, RSS, etc…
  • Categories: make sure they have Titles, Descriptions, and intro blurb Tags: redundant duplication (Tags or Categories) Author Archives  for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives  no real need to index this  about USABILITY more than anything
  • With a Theme/Plugin, you can do it page by page. But if your don’t, ROBOTS.TXT Doesn’t keep out all bots!!!
  • Up to 5 Clicks/day
  • Up to 5 Clicks/day
  • Up to 5 Clicks/day
  • Up to 5 Clicks/day
  • Up to 5 Clicks/day
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MTY3OTM3OTg4MQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Transcript

    • 1. Enterprise SEO for Social Publishers Acquisition, Conversion, & Retention
    • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 3. Publishing Goals
        • Audience / Page Views
        • Subscribers / Users
        • Ad Revenues
        • Leads
    • 4. Publishing Challenges
        • Acquisition
        • Conversion
        • Data Mining
    • 5. Online Strategies
        • Search Engine Optimization
          • Acquisition
          • Conversion
          • k
        • Social
          • Acquisition
          • Conversion
          • Data Mining
    • 6. SEO for Publishers
        • Page Content ( Basic )
        • Duplicate Content ( Intermediate )
        • Restricted Content ( Advanced )
    • 7. Page Structure
        • Page Titles
          • <title>Insert 65 Characters</title>
        • Meta Descriptions
          • <meta name=&quot;description&quot; content=“Insert 150 characters.&quot; />
        • Meta Keywords ( don’t bother )
    • 8. Page Titles
    • 9. Meta Descriptions
    • 10. Title / Descriptions
        • Index
        • Articles / Posts
        • Pages
        • Categories
    • 11. Duplicate Content
        • Index vs Articles
        • Categories
        • Tags
    • 12. Duplicate Content
        • Excerpts on Index Page
        • Titles & Meta Descriptions
        • Unique Static Content
        • NoIndex / NoFollow
    • 13. Excerpts
    • 14. Static Content
    • 15. NoIndex / NoFollow
        • NoIndex
        • <title>Blog Name</title>
        • <meta name=&quot;robots&quot; content=&quot;noindex, nofollow,&quot; />
        • NoFollow
        • <a rel=&quot;nofollow&quot; href=&quot;http://www.cnn.com&quot; />CNN</a>
    • 16. NoIndex / NoFollow
        • Categories
        • Tags
        • Author
        • Day / Month / Year
        • Sub Pages (e.g. Privacy Policy)
    • 17. NoIndex / NoFollow
        • Categories
        • Tags
        • Author
        • Day / Month / Year
        • Sub Pages (e.g. Privacy Policy)
    • 18. Robots.txt
      • User-agent: *
      • Disallow: /tags/
      • Disallow: /archives/
      • Disallow: /author/
      • Disallow: /etc…/
    • 19. Restricted Content
        • Pro – User Acquisition
        • Con – SEO
        • Con – Conversion
    • 20. The Walled Garden
    • 21. Times & Sunday Times
        • June 2010: Paywall Erected
        • Nov 2010: Traffic collapsed by 90%
        • Uniques drop from 3M to 200K
    • 22. Variety.com
    • 23. First Click Free
      • k
      • To include highly relevant content in Google's search index.
      • To provide promotion and discovery for pulishers with restricted content.
    • 24. First Click Free
        • Let in Google
        • Google Indexes Restricted Content
        • Users get “First Click Free”
        • Additional access requires registration
        • Limited to 5 clicks per user per day
    • 25. The Public Park
    • 26. Case Study: TheHeart.org
        • WebMD Property
        • Registration Wall Model
        • Implemented FCF in July 2009
        • Registrations > Doubled in 1 Week
        • Registrations Remained Constant
    • 27. Social for Publishers
        • Social SEO
        • Social Conversion
        • Social Intelligence
    • 28. Social SEO - Promotion
        • Social News Sites
          • Digg, StumbleUpon
          • Reddit, Propeller, Mixx, etc…
          • k
        • Content Strategy
          • Target Audience
          • Custom Content
    • 29. Case Study: Sherweb
        • Hosting Company
        • Facebook Etiquette Blog Post
        • > 20,000 Uniques in 48 hours
        • > 58,000 Uniques over 1 Month
        • PageRank 3
    • 30. Social SEO - Widgets
        • Content Syndication
        • Referrals
        • Brand Awareness
        • Backlinks
    • 31. Case Study: Club Med
        • Embeddable Widget
        • 4 Styles / 9 Content Categories
        • Install for Chance to Win Vacation
        • > 50 Blogs Installed Widget
    • 32. Social Conversion
        • Content Syndication
          • One-Click Sharing
        • Engagement
          • Single Login
          • k
        • User Data
    • 33. Facebook Connect
    • 34. Facebook Connect
        • Registration & Login
          • Access Real User Data
        • User Experience
          • Like Button, Share This, etc…
          • k
        • Social Graph
    • 35. Facebook Connect
        • Lollapalooza: 99% morePage Views
        • Gawker: 45% increase in registrations week over week
        • Joost: 30% more videos,15% more comments, and 38% more friend invites.
        • -- Source: Facebook
    • 36. Facebook Connect
    • 37. Facebook Connect
    • 38. Social Intelligence
        • User Data
        • Content Strategy
        • Ad Sales
        • New Revenue
    • 39. Questions?
      • CT Moore
      • [email_address]
      • www.nvisolutions.com
      • @nvi
    • 40. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.