Effective Social Media Techniques

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Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.

Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.

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  • Direct Mail Advertising on sites Email newsletters Sponsorships
  • Tweeting is a one shot event.

Transcript

  • 1. Affiliate Summit West 2010 Effective Social Media Techniques
  • 2. Objective: To unbundle the uncertainty, skepticism and cynicism surrounding social media
  • 3. The Panelists
    • Rebecca Kelley
    • Director of Social Media, 10e20
    • (Twitter @RebeccaKelley )
    • Began her online marketing career in 2006, SEO consultant, focuses on organic SEO, social media, content creation, blogging, viral marketing, linkbait
    • Provides consulting for clients and manages 10e20’s blog and social media presence
    • Guest blogs for IM publications and speaks about IM and viral marketing at industry conferences
  • 4. The Panelists
    • Brett Tabke
    • CEO, WebmasterWorld
    • (Twitter @btabke )
    • CEO and founder of WebmasterWorld Inc and Chairman of PubCon Conferences
    • Coined several SEO staples such as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page)
    • First known person to have fully decoded the Excite and most of the Altavista search engine algos
  • 5. The Panelists
    • Keith Plocek
    • Social Media Manager, Mail.com Media Corp
    • (Twitter @KeithPlocek )
    • Heads up social media efforts for Mail.com Media’s family of sites, including Movieline, Hollywood Life, Deadline and OnCars.
    • Original social media manager for Village Voice Media, where he started as an editor.
    • Specializes in crafting and identifying eyeball-grabbing content that connects writers and readers
  • 6. Moderator
    • Andrew Wee
    • Owner, WhoIsAndrewWee.com
    • (Twitter @AndrewWee )
    • Singapore-based affiliate, consultant, marketer
    • Webmaster and site developer for one of Asia’s first internet portals, developed 10+ vertical portals
    • Background in technology/electronics focused business reporting
  • 7. What is effective social media branding/marketing?
  • 8. Second Contact @KeithPlocek @btabke @AndrewWee @Rebecca Kelley
  • 9. Affiliate Summit West 2010 Effective Social Media Techniques Brett Tabke CEO, PubCon/WebmasterWorld
  • 10. PPC Advertising
    • $65,000 on PPC Ads over 4 years
    • Zero Tracked Sales
    • $75,000 Marketing budget 2008
    • Moderate Success
  • 11. All-Twitter-All-The-Time 2009
    • $0 On marketing or ads
    • Results :
    • Up 30% attendance in down year
    • Overall income up 40% year-over-year and up 15% from peak year.
  • 12. Ah-Ha Moment Blogging vs Tweeting
    • Blogs live forever - Tweets don‘t
    • A blog post starts to live when you post it - a tweet starts to die when you post it
  • 13. What is Tweeting?
    • Tweeting is a one time broadcast event
    • ReTweeting is when it enters reruns
  • 14. Twitter Tracking
    • SocialMention.com
    • PitchEngine.com
    • Twitalyzer.com
    • TweetEffect.com
    • TwitterAnalyzer.com
    • Socialoomph.com
    • CoTweet.com
    • Klout.com
  • 15. Retweet is A Marketing Arm
    • Retweets reach and tap new markets that you can reach alone
  • 16. Retweet Reach
    • I have 26,000 followers.
    • My 26,000 followers have a total of 22,000,000 million followers, about 1.1 million unique people!
    • If Tweeting is a broadcast medium, then retweet reach is your max audience share
  • 17. How To Retweet?
    • RT + 1 space + @nick + space or colon + tweet (about 130 chars max)
    • Do not start the Re Tweet with an @ sign
    • Respect the tweet and keep it original
    • Do NOT RT this way: (via @foobar)
    • If you have extra space, drop in a #hashtag
    • RT’s reaches new followers - #hashtags reach searchers
  • 18. Twitter: @btabke
  • 19. Retweets Types
    • Educational Content – tutorials
    • Breaking news – losing steam
    • Alerts and Warnings (virus, phishing, etc)
    • Contests (decreasing)
  • 20. What Retweets?
    • Tweets with #hashtags have a higher amount of retweets
    • Bit.ly retweets more than TinyUrl
    • Afternoons are retweet heavy
  • 21. Retweet The Classics 10 Retweets 7 related @’s @ Slushy Related Mix = 20 Total Reach = 91k follower
  • 22. When to ReTweet
    • Timing is everything – TOD rules.
    • When is your audience on Twitter?
    • A good tweet deserves to be seen. Tweet it again
  • 23. When To Tweet
    • Highest Tweet Day- Wednesday
    • ReTweet Days - Monday & Wednesday
    • Highest number of retweets 2:15pm-3:30pm eastern.
    • #1 Twitter City: London England
  • 24. Tweet Who/What?
    • ABO : Always Be Optimizing
    • Troll the friends of your competition
    • Scout related keywords and hashtags
    • Contests, coupons, limited time offers, and invites to beta programs.
  • 25. Retweetables
    • Put Tweet-It buttons everywhere
    • Retweet buddies. Ask for a retweet
    • Fresh content while it is being retweeted
  • 26. Influentials
    • Klout – Page Rank for Twitter
    • ReTweeters? Track them.
    • Thank your retweeters. Let them know you saw it.
    • Keep score. Remember to retweet friends.
    • 1 offs - “payback” retweets at odd hours
  • 27. Klout
  • 28.  
  • 29. Tweet This! Hello Twitter = Goodbye Google Brett Tabke, PubCon twitter: @btabke
  • 30. Affiliate Summit West 2010 Mail.com and Social Media, or the Power of Personality Keith Plocek Editor + Social Media Manager, Mail.com Media Corporation
  • 31. Mail.com Media Corporation
    • comScore Nov. 2009
    • 4.7 million unique
    • U.S. visitors
    • 10 million unique
    • visitors worldwide
  • 32. Mail.com Media Corporation
    • Large focus on the entertainment industry
      • Breaking news, exclusive interviews and colorful analysis
      • Name-brand talent:
        • Nikki Finke, Bonnie Fuller, Mark Lisanti
    • Social media efforts reflect this focus
      • Never shy about having an opinion
      • Individual voices placed front and center
  • 33. The Power of Personality
  • 34. Opportunities and Challenges
    • Variety and scale offer opportunities for cross promotion.
    • Varied personalities require varied solutions.
    • The need to build and maintain brands requires long-term thinking, i.e. no quick fixes.
  • 35. The Rules of Social Media, or Why Social Media Is a Little Like Sex
    • Be kind.
    • Don’t just take. Give.
    • Variety is key.
    • Hand-crafted > automated
    • Take your time (but don’t waste it).
  • 36. So What’s This Got to Do with Affiliate Marketing?
    • The rules are the same
      • Quick tricks = traffic
      • A little extra effort = quality traffic
    • Personalities help drive engagement
      • Bland: “What you guys think of Avatar?”
      • Better: “Anyone else think Avatar was overhyped?”
    • One word: Linkbait
  • 37. Good Linkbait Doesn’t Have to Be Complicated
  • 38. Top 3 Reasons Why Lists Are Awesome
      • 1.) They are easy to write.
      • 2.) They are easy to read.
      • 3.) They get conversations going.
  • 39. Charts and Graphs
  • 40. The Mail.com Personalities
      • @bonniefuller
      • @marklisanti
      • @louisvirtel
      • @nikkifinke
      • @corynnes
      • @ppfanner
      • @willlee
      • twitter.com/keithplocek/mail-com-media
    @strange_news @hollywoodlife @oncarsonline @movieline
  • 41. Many thanks! @keithplocek 281-513-4867  Come up and say hello!