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E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
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E-Commerce Site Deconstruction: Strategies for Affiliates

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As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.

As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.

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  • 1. Affiliate Summit West 2010
    E-Commerce Site Deconstruction: Strategies for Affiliates
    Michael Vorel
    CEO, Vastplanet Corporation
  • 2. Who is Michael Vorel?
    • CEO / Founder - Vastplanet Corporation, 1998
    • 3. Ecommerce Development
    • 4. Internet Marketing (SEO, PPC, Social Media)
    • 5. Affiliate Management
    • 6. Consulting
    • 7. Affiliate Marketer since 1999
    • 8. 10 Years experience in computer industry
    • 9. International product marketing, sales, marketing, purchasing & management
  • Agenda for Today’s Presentation
    • E-Commerce Today
    • 10. Why Learn?
    • 11. Merchant vs. Affiliate Needs
    • 12. Market Conditions & Trends
    • 13. E-Commerce Leaders
    • 14. Conversion Techniques
    • 15. Affiliate Strategies
    • 16. Affiliate Examples
    • 17. Basic & Advanced
  • Why Learn about E-Commerce?
    • E-Commerce Sites:
    • 18. Create Consumer / Business Demand
    • 19. Invest in Conversion & Acquisition Strategies
    • 20. Understand Shoppers Needs
    • 21. Promote Best Selling Items
    • 22. Follow Trends & Economic Conditions
    • 23. Reward You on Conversion!
    Understand Merchant = Affiliate Advantage
  • 24. What do Merchants Want?
    • Customer Acquisition
    • 25. Conversions
    • 26. Pay for Performance Model
    • 27. Reduction of Costs
    • 28. Margin Preservation
    • 29. Behavioral Analysis
    • 30. Ability to Market Directly
    Image credit – macys.com
  • 31. What do Affiliates Want?
    Image credit - getentrepreneurial.com
  • 36. The E-Commerce Flow
    BUSINESS
    CONSUMER
    DIRECT
    DIRECT
    EcommerceMerchant
    Affiliate
    Affiliate
    DIRECT
    DIRECT
    Search
    Engines
    Mobile
    Other
    Social Media
  • 37. Market Conditions 2009
    • Top 500 Merchants Revenue $115.8B (+11.7%)
    • 38. Top 100 Merchants Revenue $98.6B (55% of total)
    • 39. Amazon.com Revenue $19.17B (+29.5%)
    • 40. Economic Forces
    • 41. Luxury is Out & Necessity is In
    • 42. Winners are investing in Technology
    • 43. Social Media & Mobile is changing landscape
    Source: Internet Retailer 2009 Edition
  • 44. Source: Internet Retailer 2009 Edition
  • 45. What’s Selling?
    • Categories Rising
    • 46. Apparel / Accessories
    • 47. Food / Drug
    • 48. Health / Beauty
    • 49. Mass Merchant
    • 50. Categories In Decline
    • 51. Teen Clothing & Accessories
    • 52. Hardware / Home Improvement
    • 53. Housewares / Home Furnishings
    • 54. Flowers / Gifts
    • 55. Toys / Hobbies (rising)
  • What Categories Lead?
    Source: Internet Retailer 2009 Edition
  • 56. Retailer Mix in Top 500
    Source: Internet Retailer 2009 Edition
  • 57. Source: Internet Retailer 2009 Edition
  • 58. Holiday Shopping 2009
    • Heavy Pre-Holiday Offers, Free Shipping
    • 59. Traffic to Coupon Sites (+76% Nov)
    • 60. Coupons.com, EverSave.com, RetailMeNot.com
    • 61. 4 out of 5 online in U.S. visited a retail site (Nov)
    • 62. $913 million on Tues - Dec 15 (Record)
    • 63. 9 days this year, consumers spent $800+ Million in day
    • 64. 48 Days of Online Shopping = $24.8 Billion (+4%)
    • 65. Largest sales days - midweek (Mon, Tues, Wed, Thu)
    Data Source – ComScore
  • 66. Holiday Shopping 2009
    • Toys, Consumer Electronics, Department Stores, each growing more than 30% vs. October 09
    • 67. Toys Category (+33%)
    • 68. ToysRUs, LEGO, Disney, American Girl
    • 69. Consumer Electronics (+32%)
    • 70. BestBuy, Walmart, RadioShack, eBay, Buy.com
    • 71. Online Department Stores (+33%)
    • 72. Walmart, Target, Sears, JCPenny, Macy’s
    Data Source – ComScore
  • 73.
  • 74. Top E-Commerce Trends
    • Personalization
    • 75. Mobile E-Commerce
    • 76. Segmentation
    • 77. Behavioral Profiles
    • 78. Sharing - Social Media (Facebook, Twitter, Email) 
    • 79. Building Loyalty
    • 80. Search
    • 81. Product Reviews
    • 82. Video  
  • Personalization (You, Your)
    • Welcome, Michael Vorel
    • 83. We have Recommendations for You (behavioral learning)
    • 84. Your Browsing History (cookies & account registration)
    • 85. Rate These Items (social media, reason to return)
    • 86. Remember You Saved these? (wishlist)
    • 87. Your Communities (social media)
    • 88. Want to See Today’s Deals? (Conversion)
    • 89. Individual Treatment Creates Loyalty
  • 90. Mobile Trends
  • Best Buy Mobile – Now think Affiliate…
  • 96. Segmentation & Behavioral Profiles
  • Follow-Up Emails
  • Sharing is In
  • Social Media (Facebook 5.5% share)
    • Affiliate Income
  • Video
  • Amazon.com – Conversion Experts
  • Amazon.com – Formula
    • Low prices + Great Selection
    • 119. Free Shipping Offers
    • 120. Amazon Prime (loyalty)
    • 121. Personalization to the highest degree
    • 122. Combination of account history and behavioral learning to convert
    • 123. Combines multiple merchants
  • Amazon.com – Related Conversions
    • More Items to Consider
    • 124. Related to Items You Viewed
    • 125. Inspired by Browsing History
    • 126. Additional Items to Explore
    • 127. Inspired by Your Shopping Trends
    • 128. Customers with Similar Searches
    • 129. Your Recent History
    • 130. Your Recent Searches
  • Walmart.com
    • Connect With Others Like You
    • 131. Save Money, Rollbacks
    • 132. Value of the Day
    • 133. Ship to Store
  • Apple.com
  • Charlotte Russe
  • Affiliate’s Who Understand
    Image - http://blog.nbc.com/ross_blog
  • 144. RetailMeNot.com
  • 145. RetailMeNot.com
    • Popular Stores (shows Alternatives)
    • 146. Today’s Top Coupons (related items)
    • 147. Share the Love (Social Media)
    • 148. Win the Gift Card (Email capture)
    • 149. International Aspect
  • RetailMeNot.com
    • Excellent Search
    • 150. Quick Poll (Social Aspect)
    • 151. Newsletter & Email Alerts
    • 152. Power Tools to Share
  • CouponCabin.com
  • 153. CouponCabin.com
    • Our Favorite Coupons (shows Alternatives)
    • 154. Social Media Icons (sharing connection)
    • 155. Most Popular Coupons (community popularity)
    • 156. Coupons by Email
    • 157. Live Help (Helping before ecommerce transaction)
  • Offers.com
  • 158. Offers.com
    • Integrates Articles (adds value to sales process)
    • 159. Integrates DataFeed to show Savings (prepares consumer in advance)
    • 160. Countdown (creates Amazon like experience)
    • 161. Weekly Newsletter
  • Offers.com
    • Navigation (with options)
    • 162. Social Media Icons (sharing connection)
    • 163. My Offers (Personalization)
  • eBates.com
  • 164. eBates.com - different approach
  • 165. eBates.com
  • eBates.com – Signup Email
    • Email Confirmation
    • 170. Conversion Reminder
  • CashBaq.com
  • CashBaq.com
    • Search by Stores, Coupons, Discussions, Deals
    Cash Back to Consumer
  • 176. Affiliate Strategies to Implement
    Basic
    Advanced
    Personalization
    Account Registration
    Enhanced Search
    Mobile Applications
    Cross Sell & Related
    Email Alerts
    Loyalty
    International
  • 184. Thank You
    Michael Vorel
    Vastplanet Corporation
    michael@vastplanet.com
    phone: 813-679-2660
    twitter @michaelvorel

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