Developing The Right Merchant Mindset

Developing the Right Merchant Mindset Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

What is an Affiliate Marketing Program?
One of the fastest growing channels in e-commerce, an affiliate marketing program is a contractual agreement between an affiliate and a merchant to acquire targeted traffic, new customers, generate sales leads, and/or sell products.
AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

Managing a Virtual Sales Team
Affiliates work when they want and for whom they want. Once you understand this concept, you are on your way to building successful, long lasting, profitable relationships.

Managing a Virtual Sales Team
Affiliates can not be fired, they are not your employees
Affiliates do not work for you, they work along with you
Affiliates have no fixed work hours, no time requirements
Affiliates have no fear of loss of compensation or sick days
Affiliates have more work than they have hours in the day
Affiliates don’t need you, you need them
Affiliate’s most important asset and ROI is TIME
Merchant’s most important asset and ROI is TRUST
Build the relationships, the sales will follow

What does it take to manage a successful affiliate marketing program? AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]
Creative Inventory
Maximizing Link Performance
Clear Call to Action
Deep Linking
Keep Links in Context
Tools of the Trade
Link Options
Commission Structure Flexibility
Affiliate Relationship
Trust Factor
Merchant’s Mindset
Affiliate’s First Impression
Program Information
Registration / Application
Approval Letter
Rejection Letter
Creating Links, Make it Simple
What is in it for the Affiliate?
Commission Rate
Return Days

Why You Need to Become an Affiliate Marketer
A successful merchant, affiliate manager has first hand experience as an affiliate and is able to help partners improve conversions, drive traffic and motivate them. How can you guide or help someone with a problem if you know nothing about what they are doing, going through or talking about?

Thank You For Your Time
Any Questions or Comments?

http://blog.affiliatesummit.com	65
http://www.acmetutorials.com	4
http://acmetutorials.com	1
http://bestlegaldomains.com	1

Developing The Right Merchant Mindset

by Affiliate Summit on Mar 01, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 71

Statistics

Developing The Right Merchant Mindset — Presentation Transcript