Data Feed Problems and Missing Information Beth Kirsch, VP of Online Marketing, CallWave (Moderator) Mitul Gandhi, Director of Marketing, Collectibles Today Asif Malik, CEO, GoldenCAN Christopher Penn, CTO, Student Loan Network Bryan Rhodes, Affiliate Manager, Schaaf Consulting

Datafeed Types Delimited files (csv, tsv etc.) Most common format Easy to assemble for merchants Easy to use for Affiliates XML (RSS, SOAP, JSON etc.) Complex to implement and maintain for Merchant Complex to implement for Affiliate Datafeed Tools Dynamic functionality with static delimited files

Delimited files (csv, tsv etc.)

Most common format

Easy to assemble for merchants

Easy to use for Affiliates

XML (RSS, SOAP, JSON etc.)

Complex to implement and maintain for Merchant

Complex to implement for Affiliate

Datafeed Tools

Dynamic functionality with static delimited files

What Merchants Don't Like Outdated Links/Products SEO Challenges Clone Sites Google Duplicate Penalties Poor Merchandising

Outdated Links/Products

SEO Challenges

Clone Sites

Google Duplicate Penalties

Poor Merchandising

What Merchants Would Like Differentiate Add Value Mashup Programmable Web Affiliate Mashup Store Merchandise Refresh & Update

Differentiate

Add Value

Mashup

Programmable Web

Affiliate Mashup Store

Merchandise

Refresh & Update

Example: Adding Value

Static Datafeed Challenges

Static Datafeed Challenges

What You Should Ask For Merchandising Support Top Product Lists Complete Attributes UPC ISBN Manufacturer Name Manufacturer Part No Dynamic Tools Product Showcase Creator GoldenCAN DatafeedFile

Merchandising Support

Top Product Lists

Complete Attributes

UPC

ISBN

Manufacturer Name

Manufacturer Part No

Dynamic Tools

Product Showcase Creator

GoldenCAN

DatafeedFile

What Sould be in the Data Feed Product Name URL Image URL Full Category Information Product Description (without HTML) List Price Sale Price UPC ISBN Manufacturer Name Manufacturer Part No

Product Name

URL

Image URL

Full Category Information

Product Description (without HTML)

List Price

Sale Price

UPC

ISBN

Manufacturer Name

Manufacturer Part No

What Should Not be in the Data Feed Description Extensive HTML JavaScript Direct Links to merchant site Generic Category Information Only Large Image URL

Description

Extensive HTML

JavaScript

Direct Links to merchant site

Generic Category Information

Only Large Image URL