Curation. Can You Filter Free Content?

Affiliate Summit East 2010
Curation. Can You Filter Free Content?
Steven Rosenbaum
CEO, Magnify.net

What Is all this ‘Curation’ stuff about?
The Volume of Data is Growing like CRAZY!
Real-time, location-based, and consumer content swamps search
Web visitors trust sites, voices, individuals
The Web has always been about Curation. (links, pics, embeds).
Now traffic is shifting from urls and search to destinations.

How Does it Work?
Successful Curators have a voice, and a content mix.
Sites will create some unique content. (CREATED)
Sites will invite visitors to submit content (CONTRIBUTED)
Sites will use tools to aggregate and filter (COLLECTED)
The Curated MIX is powerful, unique, and economic.
You have the right to profit from the value you add.
You don’t have the right to steal value, or remove adds.

Who’s Doing It?
Media Sites:
New York Magazine, Drudge Report, Mediaite, HuffPo
Brands:
Pepsi, Zappos, Etsy, Starbucks
Ecommerce / Consumer:
Yelp, 4Square, RocAwear,

What About Copyright?
Content Posted on the web can be linked to
Content on sites with open API’s can be embedded
Understand the DMCA and abide by it.
Don’t edit, obscure, or destroy revenue sources on content.
Expect that your original content will be Aggregated and Curated as well.
RESPECT others. Play nice.

Conclusion.
The History of Content is about Filtering, and Commenting.
Curation isn’t a crime. It’s necessity.
Robots are your friends. But don’t let visitors smell the metal
Have a voice. Be Transparent. Be Honest.

Steve@magnify.net

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Curation. Can You Filter Free Content?

by Affiliate Summit on Aug 23, 2010

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