Curation. Can You Filter Free Content?

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Curation is the hottest word in web content today. Can you harness the power of Web aggregation and curation to increase page views, return visits, conversions, and sales.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Curation

Steve Rosenbaum, CEO, Magnify.net (Twitter @magnify)

Published in: Business
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  • Poll: Q&A for Curation. Can You Filter Free...



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  • Curation. Can You Filter Free Content?

    1. 1. Affiliate Summit East 2010<br />Curation. Can You Filter Free Content?<br />Steven Rosenbaum<br />CEO, Magnify.net<br />
    2. 2. What Is all this ‘Curation’ stuff about? <br /><ul><li> The Volume of Data is Growing like CRAZY!
    3. 3. Real-time, location-based, and consumer content swamps search
    4. 4. Web visitors trust sites, voices, individuals
    5. 5. The Web has always been about Curation. (links, pics, embeds).
    6. 6. Now traffic is shifting from urls and search to destinations.</li></li></ul><li>How Does it Work?<br /><ul><li> Successful Curators have a voice, and a content mix.
    7. 7. Sites will create some unique content. (CREATED)
    8. 8. Sites will invite visitors to submit content (CONTRIBUTED)
    9. 9. Sites will use tools to aggregate and filter (COLLECTED)
    10. 10. The Curated MIX is powerful, unique, and economic.
    11. 11. You have the right to profit from the value you add.
    12. 12. You don’t have the right to steal value, or remove adds.</li></li></ul><li>Who’s Doing It?<br /><ul><li>Media Sites:
    13. 13. New York Magazine, Drudge Report, Mediaite, HuffPo
    14. 14. Brands:
    15. 15. Pepsi, Zappos, Etsy, Starbucks
    16. 16. Ecommerce / Consumer:
    17. 17. Yelp, 4Square, RocAwear, </li></li></ul><li>What About Copyright? <br /><ul><li> Content Posted on the web can be linked to
    18. 18. Content on sites with open API’s can be embedded
    19. 19. Understand the DMCA and abide by it.
    20. 20. Don’t edit, obscure, or destroy revenue sources on content.
    21. 21. Expect that your original content will be Aggregated and Curated as well.
    22. 22. RESPECT others. Play nice. </li></li></ul><li>Conclusion. <br /><ul><li> The History of Content is about Filtering, and Commenting.
    23. 23. Curation isn’t a crime. It’s necessity.
    24. 24. Robots are your friends. But don’t let visitors smell the metal
    25. 25. Have a voice. Be Transparent. Be Honest. </li></li></ul><li>Steve@magnify.net<br />
    26. 26. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Curation. Can You Filter Free...<br />

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