Building Your Email List Strategies to Start and Grow Your Database Missy Ward, Co-Founder, Affiliate Summit

It’s all about the list

Why should you incorporate list building and marketing into your web strategy? Engage and interact with your audience Pre-sell, sell, up-sell and cross-sell Increase loyalty (turns first-time customers to repeat customers) Push vs. Pull (prevents RSS forgetfulness) In-depth tracking

Engage and interact with your audience

Pre-sell, sell, up-sell and cross-sell

Increase loyalty (turns first-time customers to repeat customers)

Push vs. Pull (prevents RSS forgetfulness)

In-depth tracking

Spam is the weed of email marketing

Good email marketing vs. Spam CAN-Spam (http://cli.gs/canspam) Opt-in and confirmed Can unsubscribe quickly and easily Trusted connection Targeted and provides value

CAN-Spam (http://cli.gs/canspam)

Opt-in and confirmed

Can unsubscribe quickly and easily

Trusted connection

Targeted and provides value

Using List Management Services Free Services: Feedburner (for WordPress, Blogger, Typepad users) Paid Services: Aweber, Vertical Response, iContact, Constant Contact & more. Prices range from $10-$20 per month

Free Services:

Feedburner (for WordPress, Blogger, Typepad users)

Paid Services:

Aweber, Vertical Response, iContact, Constant Contact & more.

Prices range from $10-$20 per month

What to look for in a Paid Service Features: Send personalized newsletters (templates, RSS by email) Create signup forms for your website or blog Create autoresponders Deliverability Statistics

Features:

Send personalized newsletters (templates, RSS by email)

Create signup forms for your website or blog

Create autoresponders

Deliverability

Statistics

People just don’t give out their email address without good reason.

How to get folks to sign up to your list Define fields to capture Convey trust Preferential placement on your home page Define benefits Provide an incentive

Define fields to capture

Convey trust

Preferential placement on your home page

Define benefits

Provide an incentive

Tactics to grow your list Subscription form on every page “ Forward to a friend” Optimize current and archived newsletters for Search Engines Consider PPC Subscription during checkout Co-registration Newsletter reciprocity

Subscription form on every page

“ Forward to a friend”

Optimize current and archived newsletters for Search Engines

Consider PPC

Subscription during checkout

Co-registration

Newsletter reciprocity

Tactics to grow your list (cont’d) Display on all printed materials Add to signature line in all correspondence Customer surveys, invoices, packing slips Include in press releases Tradeshows Blog comments Call center Post cards

Display on all printed materials

Add to signature line in all correspondence

Customer surveys, invoices, packing slips

Include in press releases

Tradeshows

Blog comments

Call center

Post cards

Contact Missy Ward [email_address] Twitter: @missyward AIM: MsMissyWard Facebook: http://www.MissyOnFacebook.com LinkedIn: http://www.linkedin.com/in/missyward Personal Blog: http://www.MissyWard.com

[email_address]

Twitter: @missyward

AIM: MsMissyWard

Facebook: http://www.MissyOnFacebook.com

LinkedIn: http://www.linkedin.com/in/missyward

Personal Blog: http://www.MissyWard.com