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Bloggers - The New Super Affiliates
 

Bloggers - The New Super Affiliates

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Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what ...

Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.

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    Bloggers - The New Super Affiliates Bloggers - The New Super Affiliates Presentation Transcript

    • Bloggers - The New Super Affiliates Jim Kukral, Founder, BlogKits.com
    •  
      • NO
      • CHARTS!!!
      • Keep it
      • Short!!!
    • Bloggers Can Be Affiliates? Really?
      • Super affiliates today are essentially the webmasters from 5-10 years ago
      • Bloggers are the next wave of super content producers, soon to be turned super affiliates
      • This session will discuss who they are, where they are, why they’ll produce and how to attract them + I hate charts!
    • Millions- ca -Zillions!
      • 63 Million!
      • 175,000 / day
      • 1.2 mil posts/day
    • Your Idea About Blogs Might Be Wrong!
      • 99% of those are long-tail, producing less than 100 visitors a day
      • Collectively producing trillions of pages of content on niche topics
      • By 2010, blog content will dominate the landscape
      • When you search, what will you find?
    • So What IS A Blog & What Isn’t?
      • NOT a blog!
    • So What IS A Blog & What Isn’t?
      • NOT a blog!
    • So What IS A Blog & What Isn’t?
      • Those are big media websites that have comments and use CMS
      • “ REAL” blogs are the long tail (99% of 63 million with low-traffic)
      • “ REAL” blogs are not businesses
      • “ REAL” blogs are dying to work with you
      • “ REAL” bloggers want to make money (even if it is a little at a time)
    • Who’s Blogging?
      • It’s not all political, entertainment and sex blogs
      • Most are personal journals
      • Male: 69%
      • Female: 31%
      • HUGE in Asia
    • So, What’s The Problem?
      • Bloggers & affiliate marketers have issues
      • Low-traffic “real” bloggers don’t have many options
      • LIES! LIES! LIES!
      • CPM and CPC snobs, but change is coming! Spurred by lack of results
      • Can earn more with one sale than an entire month of Adsense pennies/day
      • Will you be there for bloggers? Can you be? Yes!
    • More Problems & Issues We Face
      • How do you reach that long tail? Worth my time and effort?
      • Bloggers view their blogs as homes, the standard rules of AM don’t apply
      • Pitching a product & remaining transparent
      • Bloggers are writers, not marketers
      • We make it way too confusing
      • & Too hard to know what to do, make it easier
    • So What Do Bloggers Want?
      • Time to redo your thinking
      • Redo your artwork to fit “in” blogs, not “on” them
      • Sidebars and blog entry placement
      • White, non-flashy, subtle, “texty”, classy
      • Text: Don’t use “buy”, use words like “support” or “help” or “tip”
      • Be conversational, friendly
    • Let’s Talk About Tips
      • Friends help friends…
      • Bloggers help bloggers…
      • Stop thinking in terms of “buy now” or “click here”
      • Start thinking about how friends recommend to other friends
      • Being up front and asking for a tip works
      • Idea: Sell “tips/credits” to your system
    • So What Do Bloggers Want?
      • Text: “Help me support my blog? Check out these nachos from NachoWorld.com ”
      • Text: “My blog is supported by our friends at DoggyEyeLiner.com – Does your dog wear makeup?”
      • Text: “Advertisement: I liked this book about foot fungus, you might like it too, check it out .”
      NOTE: Always disclose! NEVER try to fool a reader!
    • So What Do Bloggers Want?
      • Banners…
    • So What Do Bloggers Want?
      • They want to feel special
      • They want attention
      • Give them something unique/fun/helpful
      • Like what? Informative/fun videos they can embed in their blogs. 30-second video product reviews…
      • Helpful/fun tools/calculators they can use (example: my blog is worth $$$)
      • Give it to them in widget form!
      • Viral stuff
    • More Ideas…
      • Send them a product, ask them to review it and use affiliate link in review (disclosed)
      • Test out sites like ReviewMe.com
      • Only work with sites that require clear disclosure
      • #1 Rule: Don’t try to fool anyone, or ask bloggers to try, it’ll backfire (Walmart)
      • Don’t forget coupons!
    • TIP: Recruit Affiliates Through Blogs
      • The big bloggers have a lot of pull
      • Target the top thought-shaping blogs in your niche
      • Buy recruiting ads on those blogs, reaching other bloggers
      • Works like a super affiliate recruiting machine
    • Is This Stuff Possible Jim?
      • Yes, it is…You just have to try…
      • Don’t need to spend a ton of money
      • Get creative, get crazy, do something you never thought you would do, JUST TRY!
      • Example: Take your top 10 converting products and video review them
      • Release video to your affiliates that are bloggers to embed in their blogs
    • Ok, What Converts & How?
      • Custom creative built for blogs
      • Every blog has a sidebar
      • Every blog has a content area (blog entry)
      • Those 2 spots are your hot spots
      • Don’t put ads inside blog entry, put them around them
      • Subtlety, fun, white space, non flashy
      • B2B and software/tech converts well
    • Video?
      • Video converts!
      • www.bubbleply.com
      • www.rovion.com
      • Try video creatives
      • Tutorials
      • Video white papers
    • How To Find More Bloggers?
      • www.technorati.com
      • www.blogsearchengine.com
      • http://Blogsearch.google.com
      • www.icerocket.com
    • Global Blogging: Bonus Material
      • Are you thinking global yet? You should be!
      • Blog posts by language = 39% English, 33% Japanese & 10% Chinese
      • 74% of Japanese read blogs – US=27%, China=39%
      • Blogs are mainstream in Asia
      • Thought? How expensive and hard would it really be to have a company blog or set of banners written/translated in Chinese or Japanese?
    • Questions?
      • Contact Me
      • Jim Kukral
      • [email_address]
      • 216.272.4383
      • www.blogkits.com