Bloggers - The New Super Affiliates
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Bloggers - The New Super Affiliates

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Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what ...

Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.

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Bloggers - The New Super Affiliates Bloggers - The New Super Affiliates Presentation Transcript

  • Bloggers - The New Super Affiliates Jim Kukral, Founder, BlogKits.com
  •  
    • NO
    • CHARTS!!!
    • Keep it
    • Short!!!
  • Bloggers Can Be Affiliates? Really?
    • Super affiliates today are essentially the webmasters from 5-10 years ago
    • Bloggers are the next wave of super content producers, soon to be turned super affiliates
    • This session will discuss who they are, where they are, why they’ll produce and how to attract them + I hate charts!
  • Millions- ca -Zillions!
    • 63 Million!
    • 175,000 / day
    • 1.2 mil posts/day
  • Your Idea About Blogs Might Be Wrong!
    • 99% of those are long-tail, producing less than 100 visitors a day
    • Collectively producing trillions of pages of content on niche topics
    • By 2010, blog content will dominate the landscape
    • When you search, what will you find?
  • So What IS A Blog & What Isn’t?
    • NOT a blog!
  • So What IS A Blog & What Isn’t?
    • NOT a blog!
  • So What IS A Blog & What Isn’t?
    • Those are big media websites that have comments and use CMS
    • “ REAL” blogs are the long tail (99% of 63 million with low-traffic)
    • “ REAL” blogs are not businesses
    • “ REAL” blogs are dying to work with you
    • “ REAL” bloggers want to make money (even if it is a little at a time)
  • Who’s Blogging?
    • It’s not all political, entertainment and sex blogs
    • Most are personal journals
    • Male: 69%
    • Female: 31%
    • HUGE in Asia
  • So, What’s The Problem?
    • Bloggers & affiliate marketers have issues
    • Low-traffic “real” bloggers don’t have many options
    • LIES! LIES! LIES!
    • CPM and CPC snobs, but change is coming! Spurred by lack of results
    • Can earn more with one sale than an entire month of Adsense pennies/day
    • Will you be there for bloggers? Can you be? Yes!
  • More Problems & Issues We Face
    • How do you reach that long tail? Worth my time and effort?
    • Bloggers view their blogs as homes, the standard rules of AM don’t apply
    • Pitching a product & remaining transparent
    • Bloggers are writers, not marketers
    • We make it way too confusing
    • & Too hard to know what to do, make it easier
  • So What Do Bloggers Want?
    • Time to redo your thinking
    • Redo your artwork to fit “in” blogs, not “on” them
    • Sidebars and blog entry placement
    • White, non-flashy, subtle, “texty”, classy
    • Text: Don’t use “buy”, use words like “support” or “help” or “tip”
    • Be conversational, friendly
  • Let’s Talk About Tips
    • Friends help friends…
    • Bloggers help bloggers…
    • Stop thinking in terms of “buy now” or “click here”
    • Start thinking about how friends recommend to other friends
    • Being up front and asking for a tip works
    • Idea: Sell “tips/credits” to your system
  • So What Do Bloggers Want?
    • Text: “Help me support my blog? Check out these nachos from NachoWorld.com ”
    • Text: “My blog is supported by our friends at DoggyEyeLiner.com – Does your dog wear makeup?”
    • Text: “Advertisement: I liked this book about foot fungus, you might like it too, check it out .”
    NOTE: Always disclose! NEVER try to fool a reader!
  • So What Do Bloggers Want?
    • Banners…
  • So What Do Bloggers Want?
    • They want to feel special
    • They want attention
    • Give them something unique/fun/helpful
    • Like what? Informative/fun videos they can embed in their blogs. 30-second video product reviews…
    • Helpful/fun tools/calculators they can use (example: my blog is worth $$$)
    • Give it to them in widget form!
    • Viral stuff
  • More Ideas…
    • Send them a product, ask them to review it and use affiliate link in review (disclosed)
    • Test out sites like ReviewMe.com
    • Only work with sites that require clear disclosure
    • #1 Rule: Don’t try to fool anyone, or ask bloggers to try, it’ll backfire (Walmart)
    • Don’t forget coupons!
  • TIP: Recruit Affiliates Through Blogs
    • The big bloggers have a lot of pull
    • Target the top thought-shaping blogs in your niche
    • Buy recruiting ads on those blogs, reaching other bloggers
    • Works like a super affiliate recruiting machine
  • Is This Stuff Possible Jim?
    • Yes, it is…You just have to try…
    • Don’t need to spend a ton of money
    • Get creative, get crazy, do something you never thought you would do, JUST TRY!
    • Example: Take your top 10 converting products and video review them
    • Release video to your affiliates that are bloggers to embed in their blogs
  • Ok, What Converts & How?
    • Custom creative built for blogs
    • Every blog has a sidebar
    • Every blog has a content area (blog entry)
    • Those 2 spots are your hot spots
    • Don’t put ads inside blog entry, put them around them
    • Subtlety, fun, white space, non flashy
    • B2B and software/tech converts well
  • Video?
    • Video converts!
    • www.bubbleply.com
    • www.rovion.com
    • Try video creatives
    • Tutorials
    • Video white papers
  • How To Find More Bloggers?
    • www.technorati.com
    • www.blogsearchengine.com
    • http://Blogsearch.google.com
    • www.icerocket.com
  • Global Blogging: Bonus Material
    • Are you thinking global yet? You should be!
    • Blog posts by language = 39% English, 33% Japanese & 10% Chinese
    • 74% of Japanese read blogs – US=27%, China=39%
    • Blogs are mainstream in Asia
    • Thought? How expensive and hard would it really be to have a company blog or set of banners written/translated in Chinese or Japanese?
  • Questions?
    • Contact Me
    • Jim Kukral
    • [email_address]
    • 216.272.4383
    • www.blogkits.com