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Android Affiliate Mobile Marketing
 

Android Affiliate Mobile Marketing

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How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, ...

How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO

Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)

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  • Poll: Q&A for Android Affiliate Mobile Mark... <br /> <br /> <br /> <br /> Press F5 or enter presentation mode to view the poll <br /> <br /> In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser: <br /> <br /> http://www.polleverywhere.com/free_text_polls/LTc5ODIyNTQzIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

Android Affiliate Mobile Marketing Android Affiliate Mobile Marketing Presentation Transcript

  • Affiliate Summit East 2010
    Android Affiliate Mobile Marketing
    Michael Martin PMP
    Owner, Mobile Martin
  • Topics
    • Mobile’s Importance to Affiliates
    • Android’s Importance to Mobile & Search
    • Mobile Search Importance to Affiliates
    • Mobile SEO
    • Mobile User Behavior
    • Mobile Advertising Options
    • Other Affiliate Opportunities in Mobile
  • Why Mobile is Important to Affiliates
    • 1st personal mass media of the 6 before it
    (print, recordings, cinema, radio, TV, Internet)
    • Permanently carried & always on
    • Built-in payment mechanism
    • Provides real one-to-one marketing
    • Most accurate audience measurement
    • Allows augmented reality to be used in media
    • Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley
  • Why is Android Important to Mobile & Affiliates?
    • Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
    • Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
    • Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market
  • Why Does Google care about the Mobile Web & Search?
  • Why Should Affiliates Care About Mobile Search?
  • How Does an Affiliate Get Ahead in Mobile Search?
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    <span property="v:region">Ca</span>
    <span property="v:postal-code">92122</span>
    <span property="v:country-name">USA</span>
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    </div>
  • What is a Mobile User Internet Behavior?
    According to Opera the bulk of mobile web usage is between 8pm & Midnight
  • What is Mobile User Purchasing Behavior?
    • Mobile users are more about finding than searching
    • Mobile users purchase based on location & impulse
    • Smartphone use is led by Males 24-35 making over $100K
    • Same demographic leads in mobile shopping & coupon use
  • Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  • How Does an Affiliate Monetize Mobile Efforts?
    Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
  • Other Mobile Affiliate Opportunities
    • Apps
    • App Directories
    • Augmented Reality Advertising & use for Real Estate
    • Click to Call – Pay per Call
    • Location Based Ads
    • Mobile Payment Services
    • Mobile Casino Games
    • Mobile Video
    • Mobile Web Directories
    • Near Field Communication (NFC) Services
    • Online to Offline Affiliate Marketing with Mobile Coupons
  • Thank You
    Michael Martin PMP
    Twitter: GoogleAndBlog
    Mobile Marketing Site: http://www.MobileMartin.com/
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Android Affiliate Mobile Mark...