Android Affiliate Mobile Marketing

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How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, …

How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO

Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)

More in: Business
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  • Poll: Q&A for Android Affiliate Mobile Mark...



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  • 1. Affiliate Summit East 2010
    Android Affiliate Mobile Marketing
    Michael Martin PMP
    Owner, Mobile Martin
  • 2. Topics
    • Mobile’s Importance to Affiliates
    • 3. Android’s Importance to Mobile & Search
    • 4. Mobile Search Importance to Affiliates
    • 5. Mobile SEO
    • 6. Mobile User Behavior
    • 7. Mobile Advertising Options
    • 8. Other Affiliate Opportunities in Mobile
  • Why Mobile is Important to Affiliates
    • 1st personal mass media of the 6 before it
    (print, recordings, cinema, radio, TV, Internet)
    • Permanently carried & always on
    • 9. Built-in payment mechanism
    • 10. Provides real one-to-one marketing
    • 11. Most accurate audience measurement
    • 12. Allows augmented reality to be used in media
    • 13. Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley
  • 14. Why is Android Important to Mobile & Affiliates?
    • Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
    • 15. Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
    • 16. Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market
  • Why Does Google care about the Mobile Web & Search?
  • 17.
  • 18. Why Should Affiliates Care About Mobile Search?
  • 19. How Does an Affiliate Get Ahead in Mobile Search?
    <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person">
    <span property="v:name">Michael Martin</span>
    <span rel="v:address">
    <span typeof="v:Address">
    <span property="v:locality">San Diego</span>
    <span property="v:region">Ca</span>
    <span property="v:postal-code">92122</span>
    <span property="v:country-name">USA</span>
    </span>
    </span>
    <div rel="v:geo">
    <span typeof="v:Geo">
    <span property="v:latitude" content="32.8675" /></span>
    <span property="v:longitude" content="-117.2215" /></span>
    </span>
    </div>
    </div>
  • 20. What is a Mobile User Internet Behavior?
    According to Opera the bulk of mobile web usage is between 8pm & Midnight
  • 21. What is Mobile User Purchasing Behavior?
    • Mobile users are more about finding than searching
    • 22. Mobile users purchase based on location & impulse
    • 23. Smartphone use is led by Males 24-35 making over $100K
    • 24. Same demographic leads in mobile shopping & coupon use
  • Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  • 25. How Does an Affiliate Monetize Mobile Efforts?
    Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
  • 26. Other Mobile Affiliate Opportunities
    • Apps
    • 27. App Directories
    • 28. Augmented Reality Advertising & use for Real Estate
    • 29. Click to Call – Pay per Call
    • 30. Location Based Ads
    • 31. Mobile Payment Services
    • 32. Mobile Casino Games
    • 33. Mobile Video
    • 34. Mobile Web Directories
    • 35. Near Field Communication (NFC) Services
    • 36. Online to Offline Affiliate Marketing with Mobile Coupons
  • Thank You
    Michael Martin PMP
    Twitter: GoogleAndBlog
    Mobile Marketing Site: http://www.MobileMartin.com/
  • 37. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Android Affiliate Mobile Mark...