Study Results Revealed: Shawn Collins AffiliateFORCE/2003   April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003...
<ul><li>Who :   Over 100 affiliate managers </li></ul>AffStat 2003 Report Overview   <ul><li>When :   Q4 2002 </li></ul><u...
<ul><li>Shawn Collins </li></ul><ul><li>ClubMom Director of Affiliate Marketing </li></ul><ul><li>Author of “Successful Af...
What was covered in the report?   <ul><li>The Basic Stats </li></ul><ul><li>Affiliate Traffic </li></ul><ul><li>Money Matt...
Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the synd...
The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of...
What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat ...
What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs ar...
Which is the most common number of affiliates in an affiliate program?  Less than 1,000 5,000 to 10,000 1,000 to 5,000 Mor...
Which is the most common number of affiliates in an affiliate program?  A: Less than 1,000 53% of affiliate programs have ...
Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clic...
How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%            ...
How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% acti...
Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M     ...
Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k...
Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more tha...
Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k     ...
Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or m...
How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%                               ...
How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their af...
Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs ap...
How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%                                           ...
How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated ma...
What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%                                           ...
What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their af...
Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using t...
What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%                                              
What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own techn...
How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%                                  ...
How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare...
<ul><li>Affiliate programs are getting smaller </li></ul><ul><ul><li>More than half of affiliate programs have less than 1...
Best Practices   in Affiliate  Management
<ul><li>Commission Checks </li></ul><ul><ul><li>Payment threshold of $25 (or less) </li></ul></ul><ul><ul><li>Issue checks...
Segmenting Your  Affiliates
<ul><li>New Affiliates </li></ul><ul><ul><li>Joined program within past 30 days </li></ul></ul><ul><li>Active Affiliates <...
Fighting  Affiliate  Fraud
<ul><li>Know Your Affiliates </li></ul><ul><li>IP Addresses Can Help, but…  </li></ul><ul><li>Daily Inspections </li></ul>...
Now available: AffStat 2003 Report   $129.99 only at w w w. a f f s t a t. c o m
Study Results Revealed: Shawn Collins AffiliateFORCE/2003   April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003...
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AffStat 2003 Report Questions and Answers

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Presentation on affiliate marketing metrics from AffiliateFORCE/2003, which took place on a cruise ship over April 24 - 28, 2003 out of Miami to Key West then Cozumel and back to Miami.

This presentation marked the last AffiliateFORCE and the first AffStat.

Published in: Business, Spiritual, Education
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AffStat 2003 Report Questions and Answers

  1. 1. Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers
  2. 2. <ul><li>Who : Over 100 affiliate managers </li></ul>AffStat 2003 Report Overview <ul><li>When : Q4 2002 </li></ul><ul><li>How : Questionnaires via the Internet </li></ul><ul><li>Why : We need affiliate marketing benchmarks </li></ul><ul><li>What : 20 questions on a variety of topics </li></ul>
  3. 3. <ul><li>Shawn Collins </li></ul><ul><li>ClubMom Director of Affiliate Marketing </li></ul><ul><li>Author of “Successful Affiliate Marketing for Merchants” </li></ul><ul><li>President of iAfma.org U.S. Chapters </li></ul><ul><li>Publisher of AffiliateManager.net </li></ul><ul><li>An affiliate since 1997 </li></ul>Behind the AffStat 2003 Report
  4. 4. What was covered in the report? <ul><li>The Basic Stats </li></ul><ul><li>Affiliate Traffic </li></ul><ul><li>Money Matters </li></ul><ul><li>Affiliate Management </li></ul><ul><li>Affiliate Solutions </li></ul>
  5. 5. Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire .
  6. 6. The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of affiliates in an affiliate program?
  7. 7. What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat fee                                              
  8. 8. What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs are pay per sale)
  9. 9. Which is the most common number of affiliates in an affiliate program? Less than 1,000 5,000 to 10,000 1,000 to 5,000 More than 10,000                                              
  10. 10. Which is the most common number of affiliates in an affiliate program? A: Less than 1,000 53% of affiliate programs have 1,000 or less affiliates
  11. 11. Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clicks per month for an affiliate program?
  12. 12. How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%                                              
  13. 13. How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% active affiliates
  14. 14. Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M                                              
  15. 15. Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k to 500k clicks per month
  16. 16. Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more than 10% of affiliates last month?
  17. 17. Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k                                              
  18. 18. Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or more
  19. 19. How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%                                              
  20. 20. How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their affiliates last month
  21. 21. Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs approve affiliates manually?
  22. 22. How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%                                              
  23. 23. How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated manager.
  24. 24. What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%                                              
  25. 25. What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their affiliates
  26. 26. Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using the “Big Four” solution providers?
  27. 27. What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%                                              
  28. 28. What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own technology
  29. 29. How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%                                              
  30. 30. How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare & Performics
  31. 31. <ul><li>Affiliate programs are getting smaller </li></ul><ul><ul><li>More than half of affiliate programs have less than 1,000 affiliates </li></ul></ul><ul><ul><li>One quarter of affiliate managers have downsized their affiliates in the last year </li></ul></ul><ul><ul><li>More than half of affiliate programs recruit <50 affiliates per month </li></ul></ul><ul><li>Affiliate managers are earning more </li></ul><ul><ul><li>13% are earning more than $120k annually </li></ul></ul><ul><ul><li>In Dec. 2000, 4% were earning more than $100k ( Affiliate Metrix ) </li></ul></ul>AffStat 2003 Report Conclusions
  32. 32. Best Practices in Affiliate Management
  33. 33. <ul><li>Commission Checks </li></ul><ul><ul><li>Payment threshold of $25 (or less) </li></ul></ul><ul><ul><li>Issue checks monthly </li></ul></ul><ul><ul><li>Pay competitive, but not more than you can afford </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Touch base (at least ) 1x month </li></ul></ul><ul><ul><li>Make real contact info readily available </li></ul></ul><ul><ul><li>Respond within one business day to queries </li></ul></ul><ul><li>Solution Providers </li></ul><ul><ul><li>Do your homework – pick a long term solution </li></ul></ul>Best Practices
  34. 34. Segmenting Your Affiliates
  35. 35. <ul><li>New Affiliates </li></ul><ul><ul><li>Joined program within past 30 days </li></ul></ul><ul><li>Active Affiliates </li></ul><ul><ul><li>Generated at least one click in past 30 days </li></ul></ul><ul><li>High Performing Affiliates </li></ul><ul><ul><li>Earn enough annually ($600) to need a 1099 </li></ul></ul><ul><li>Dead Affiliates </li></ul><ul><ul><li>Have not generated at least one click in past 30 days </li></ul></ul>Segmenting Your Affiliates
  36. 36. Fighting Affiliate Fraud
  37. 37. <ul><li>Know Your Affiliates </li></ul><ul><li>IP Addresses Can Help, but… </li></ul><ul><li>Daily Inspections </li></ul><ul><li>Work Together </li></ul><ul><li>Manually Approve Your Affiliates </li></ul><ul><li>Build Probability Models </li></ul>Fighting Affiliate Fraud
  38. 38. Now available: AffStat 2003 Report $129.99 only at w w w. a f f s t a t. c o m
  39. 39. Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers

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