AffStat 2003 Report Questions and Answers

Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers

Who : Over 100 affiliate managers
AffStat 2003 Report Overview
When : Q4 2002
How : Questionnaires via the Internet
Why : We need affiliate marketing benchmarks
What : 20 questions on a variety of topics

Shawn Collins
ClubMom Director of Affiliate Marketing
Author of “Successful Affiliate Marketing for Merchants”
President of iAfma.org U.S. Chapters
Publisher of AffiliateManager.net
An affiliate since 1997
Behind the AffStat 2003 Report

What was covered in the report?
The Basic Stats
Affiliate Traffic
Money Matters
Affiliate Management
Affiliate Solutions

Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire .

The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of affiliates in an affiliate program?

What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat fee

What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs are pay per sale)

Which is the most common number of affiliates in an affiliate program? Less than 1,000 5,000 to 10,000 1,000 to 5,000 More than 10,000

Which is the most common number of affiliates in an affiliate program? A: Less than 1,000 53% of affiliate programs have 1,000 or less affiliates

Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clicks per month for an affiliate program?

How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%

How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% active affiliates

Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M

Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k to 500k clicks per month

Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more than 10% of affiliates last month?

Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k

Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or more

How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%

How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their affiliates last month

Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs approve affiliates manually?

How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%

How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated manager.

What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%

What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their affiliates

Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using the “Big Four” solution providers?

What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%

What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own technology

How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%

How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare & Performics

Affiliate programs are getting smaller
More than half of affiliate programs have less than 1,000 affiliates
One quarter of affiliate managers have downsized their affiliates in the last year
More than half of affiliate programs recruit <50 affiliates per month
Affiliate managers are earning more
13% are earning more than $120k annually
In Dec. 2000, 4% were earning more than $100k ( Affiliate Metrix )
AffStat 2003 Report Conclusions

Best Practices in Affiliate Management

Commission Checks
Payment threshold of $25 (or less)
Issue checks monthly
Pay competitive, but not more than you can afford
Communication
Touch base (at least ) 1x month
Make real contact info readily available
Respond within one business day to queries
Solution Providers
Do your homework – pick a long term solution
Best Practices

Segmenting Your Affiliates

New Affiliates
Joined program within past 30 days
Active Affiliates
Generated at least one click in past 30 days
High Performing Affiliates
Earn enough annually ($600) to need a 1099
Dead Affiliates
Have not generated at least one click in past 30 days
Segmenting Your Affiliates

Fighting Affiliate Fraud

Know Your Affiliates
IP Addresses Can Help, but…
Daily Inspections
Work Together
Manually Approve Your Affiliates
Build Probability Models
Fighting Affiliate Fraud

Now available: AffStat 2003 Report $129.99 only at w w w. a f f s t a t. c o m

Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers

AffStat 2003 Report Questions and Answers

by Affiliate Summit on Jun 10, 2009

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AffStat 2003 Report Questions and Answers — Presentation Transcript