AffStat 2003 Report Questions and Answers
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AffStat 2003 Report Questions and Answers

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Presentation on affiliate marketing metrics from AffiliateFORCE/2003, which took place on a cruise ship over April 24 - 28, 2003 out of Miami to Key West then Cozumel and back to Miami....

Presentation on affiliate marketing metrics from AffiliateFORCE/2003, which took place on a cruise ship over April 24 - 28, 2003 out of Miami to Key West then Cozumel and back to Miami.

This presentation marked the last AffiliateFORCE and the first AffStat.

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AffStat 2003 Report Questions and Answers AffStat 2003 Report Questions and Answers Presentation Transcript

  • Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers
    • Who : Over 100 affiliate managers
    AffStat 2003 Report Overview
    • When : Q4 2002
    • How : Questionnaires via the Internet
    • Why : We need affiliate marketing benchmarks
    • What : 20 questions on a variety of topics
    • Shawn Collins
    • ClubMom Director of Affiliate Marketing
    • Author of “Successful Affiliate Marketing for Merchants”
    • President of iAfma.org U.S. Chapters
    • Publisher of AffiliateManager.net
    • An affiliate since 1997
    Behind the AffStat 2003 Report
  • What was covered in the report?
    • The Basic Stats
    • Affiliate Traffic
    • Money Matters
    • Affiliate Management
    • Affiliate Solutions
  • Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire .
  • The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of affiliates in an affiliate program?
  • What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat fee                                              
  • What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs are pay per sale)
  • Which is the most common number of affiliates in an affiliate program? Less than 1,000 5,000 to 10,000 1,000 to 5,000 More than 10,000                                              
  • Which is the most common number of affiliates in an affiliate program? A: Less than 1,000 53% of affiliate programs have 1,000 or less affiliates
  • Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clicks per month for an affiliate program?
  • How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%                                              
  • How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% active affiliates
  • Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M                                              
  • Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k to 500k clicks per month
  • Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more than 10% of affiliates last month?
  • Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k                                              
  • Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or more
  • How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%                                              
  • How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their affiliates last month
  • Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs approve affiliates manually?
  • How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%                                              
  • How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated manager.
  • What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%                                              
  • What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their affiliates
  • Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using the “Big Four” solution providers?
  • What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%                                              
  • What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own technology
  • How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%                                              
  • How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare & Performics
    • Affiliate programs are getting smaller
      • More than half of affiliate programs have less than 1,000 affiliates
      • One quarter of affiliate managers have downsized their affiliates in the last year
      • More than half of affiliate programs recruit <50 affiliates per month
    • Affiliate managers are earning more
      • 13% are earning more than $120k annually
      • In Dec. 2000, 4% were earning more than $100k ( Affiliate Metrix )
    AffStat 2003 Report Conclusions
  • Best Practices in Affiliate Management
    • Commission Checks
      • Payment threshold of $25 (or less)
      • Issue checks monthly
      • Pay competitive, but not more than you can afford
    • Communication
      • Touch base (at least ) 1x month
      • Make real contact info readily available
      • Respond within one business day to queries
    • Solution Providers
      • Do your homework – pick a long term solution
    Best Practices
  • Segmenting Your Affiliates
    • New Affiliates
      • Joined program within past 30 days
    • Active Affiliates
      • Generated at least one click in past 30 days
    • High Performing Affiliates
      • Earn enough annually ($600) to need a 1099
    • Dead Affiliates
      • Have not generated at least one click in past 30 days
    Segmenting Your Affiliates
  • Fighting Affiliate Fraud
    • Know Your Affiliates
    • IP Addresses Can Help, but…
    • Daily Inspections
    • Work Together
    • Manually Approve Your Affiliates
    • Build Probability Models
    Fighting Affiliate Fraud
  • Now available: AffStat 2003 Report $129.99 only at w w w. a f f s t a t. c o m
  • Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers