0
Dave Cupples               FatCowBusiness.com                              Tweets LIVE #ASE12                             ...
While in School in 1999 …                      Image: onechickennugget.wordpress.com
Secret #1 It’s not about you, it’s about themBe an Entrepreneur, pick the gaps in the market & give people what they want ...
Low Hanging Fruit         and Gaps in the Market• Invest your time, money, resources on the best  opportunities → the low ...
Google Insights - http://fcow.co/GI                      Check Image: zacjohnson.com
Top Searches & Rising Searches
Scrape Google Suggest → Übersuggest• http://fcow.co/US
Question & Answer SitesVIDEO: Top 10 Q & A sites for affiliates → http://fcow.co/QA
• Quora → Social Q & A site for influencers who  share and retweet                               These are the            ...
Give Journalists what they want:• SourceBottle and HARO
Using hot topics for PR – iclothing.com.au
Secret #2 - Learn from other people  and at least learn from yourself                                 Image: drog.me
Success leaves clues …Don’t reinvent the wheel … Reverse engineer   what is working for your competitors                  ...
Find competitors’ top pages & backlinks    • Open Site Explorer                                                     Exampl...
How to steal competitors’ customerinformation to laser target Facebook Ads                                                ...
Secret #3The Key to any Successful Business is Repeat Customers & Relationships It is far cheaper to market to anexisting ...
First time customers Questions, Scammers, Timewasters,        Hassles … NO TRUST             Image: gottatopic.com & swing...
Compare to repeat customers …• The value in a business is all about relationships• E.g. Zappos: 75% of orders → repeat cus...
CatchOfTheDay.com.au      2 brothers = $200 millionCustomer just placed their 89th order … their #1 customer has 246 Orders
• You don’t want customers that just need what   you have … • You don’t want workers or partners who just have   the skill...
Many levels of customers / relationships1) Build a list of end users / customers2) List of JV Partners / Affiliates to lev...
Spreets.com.au10 months = $40 million
Secret #4 – Nothing will happen unless         you make it happen             Call to Action + INCENTIVIZE!      How to In...
Mint.com / Strongmail Split Test• 3 different incentives to refer friends to join A – Competition to Win iPod Nano        ...
How to supercharge email opt-ins• Incentive → free eBook / video / digital content• Email subscribe form BIG, BOLD, TOP RI...
• PopupDomination → increases signups 500%• Top Feature Box → increases signups 500-1000%  more than sidebox, without popu...
How to Incentivize users to LIKE yourFacebook Page using an iFrame Reveal TabBEFORE clicking LIKE                         ...
Free app - Static HTML: iframe tabs• Add Reveal Tab Tutorial → http://fcow.co/IF
How to incentivize visitors to share on           Facebook & Twitter• Cloudflood – create free share button to access link...
• PunchTab – Uses Facebook Connect, earn  loyalty points for liking, commenting, sharing• List Eruption – No app access ne...
Comparison Effect – People buy based        on what is next to it• Which orange circle is bigger?
Psychological framing – 3 Options• Question becomes not “should I buy” but which one?• Show them what to do → suggest most...
How I made my first $100 and learned  the most amazing lesson in life   Secret #5   Give Value      First                 ...
Rent the eyeballs       vsOwn the eyeballs                    Image: flickr.com/skrewtape
How Facebook and Social Media      differ from Search Marketing•   Facebook says “find users before they search”•   Earlie...
Case Study – Aquabumps.comStarted by a surfer who posted photos of Bondi Beachevery morning to cheer up mates in the offic...
Social Media Fans are a lot like          women …                           Image: desktopdolls.blogspot.com
How do you make someone want         something?                      Image: bellevuechristiancounseling.com
Split Test: Do Testimonials Increase Sales? • Wikijob A/B Test with Visual Website Optimizer Which page had the most sales...
Secret #6 – The Real Magic of Social Media is Connecting, Partnering &    Leveraging off other people•   Find influencers ...
Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to  websites looking for Guest Posts, Tec...
Spread your content to other websites• Zemanta – Firefox Add-on http://fcow.co/ZE      Spread content to other websites wi...
Tools to find Influencers• FollowerWonk – search keywords in Twitter Bio• Klout – Measure influence & reach• WeFollow – to...
The Age of People Discovery – Removing    barriers to connect with people                                   Image: hra.ca
The Age of CreationYour audience now has an audience                             Image: venturebeat.com
Meanwhile in Australia …      PLANKING!!
Thank you Incentivize.com by CPAWay-       $1500 Charity Donation• Support Incentivize.com by CPAWay• Vote + submit YOUR f...
Secret #7 – Focus on what you do have  and what you can do … and do it!• Nick Vujicic - NickVujicic.com
Every change is a massive opportunity …• People want free → but will  build your business free• Content Recommendations  +...
Take Action“Choose, don’t react. Don’t take what’s given toyou by the environment that you walk by eachday. Decide precise...
Thank YouSlides, Videos, Tutorials free at:     FatCowBusiness.com/ASE12Book: FourYearOldEntrepreneur.com     FatCowBusine...
Affiliate Summit East 2012 Keynote from Dave Cupples
Affiliate Summit East 2012 Keynote from Dave Cupples
Affiliate Summit East 2012 Keynote from Dave Cupples
Affiliate Summit East 2012 Keynote from Dave Cupples
Upcoming SlideShare
Loading in...5
×

Affiliate Summit East 2012 Keynote from Dave Cupples

864

Published on

Published in: Business, Technology
1 Comment
3 Likes
Statistics
Notes
  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
864
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Affiliate Summit East 2012 Keynote from Dave Cupples"

  1. 1. Dave Cupples FatCowBusiness.com Tweets LIVE #ASE12 - Retweet, Comment, Share! @FatCowBusiness FatCowBusiness Slides: FatCowBusiness.com/ASE12BOOK: FourYearOldEntrepreneur.com
  2. 2. While in School in 1999 … Image: onechickennugget.wordpress.com
  3. 3. Secret #1 It’s not about you, it’s about themBe an Entrepreneur, pick the gaps in the market & give people what they want Image: rosencoaching.com
  4. 4. Low Hanging Fruit and Gaps in the Market• Invest your time, money, resources on the best opportunities → the low hanging fruit• Pick the GAPS in the market: ↑More Searches / Demand ↓Less Competition / Websites Image: marspec.com
  5. 5. Google Insights - http://fcow.co/GI Check Image: zacjohnson.com
  6. 6. Top Searches & Rising Searches
  7. 7. Scrape Google Suggest → Übersuggest• http://fcow.co/US
  8. 8. Question & Answer SitesVIDEO: Top 10 Q & A sites for affiliates → http://fcow.co/QA
  9. 9. • Quora → Social Q & A site for influencers who share and retweet These are the questions people are demanding blog posts and videos about!
  10. 10. Give Journalists what they want:• SourceBottle and HARO
  11. 11. Using hot topics for PR – iclothing.com.au
  12. 12. Secret #2 - Learn from other people and at least learn from yourself Image: drog.me
  13. 13. Success leaves clues …Don’t reinvent the wheel … Reverse engineer what is working for your competitors Image: ifun.ru
  14. 14. Find competitors’ top pages & backlinks • Open Site Explorer Example: problogger.netExample: incomediary.com VIDEO: Spy on competitors’ top pages & backlinks → http://fcow.co/OS
  15. 15. How to steal competitors’ customerinformation to laser target Facebook Ads LIKES Female Aged 35-50+ High Income College / Grad School QuantCast How to steal competitors’ customer information to laser target Facebook Ads → http://fcow.co/QC
  16. 16. Secret #3The Key to any Successful Business is Repeat Customers & Relationships It is far cheaper to market to anexisting customer than to a new customer Image: simpsoncrazy.com
  17. 17. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
  18. 18. Compare to repeat customers …• The value in a business is all about relationships• E.g. Zappos: 75% of orders → repeat customers Image: flickr.com/sharynmorrow Image: merchantstand.com
  19. 19. CatchOfTheDay.com.au 2 brothers = $200 millionCustomer just placed their 89th order … their #1 customer has 246 Orders
  20. 20. • You don’t want customers that just need what you have … • You don’t want workers or partners who just have the skills you need … You want people who believe what you believe What How Why“People dont buy what you do,they buy why you do it” Simon Sinek Image: igossip.com
  21. 21. Many levels of customers / relationships1) Build a list of end users / customers2) List of JV Partners / Affiliates to leverage and grow your business fast3) The ultimate customer who will buy your business. Strategic Value – Ask “who can make more money from your business than you can?”
  22. 22. Spreets.com.au10 months = $40 million
  23. 23. Secret #4 – Nothing will happen unless you make it happen Call to Action + INCENTIVIZE! How to Incentivize Social Media Followers like Cows → http://fcow.co/CW Image: braincram.co.uk
  24. 24. Mint.com / Strongmail Split Test• 3 different incentives to refer friends to join A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive featuresSource: strongmail.com - http://fcow.co/ST
  25. 25. How to supercharge email opt-ins• Incentive → free eBook / video / digital content• Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot: johnchow.com
  26. 26. • PopupDomination → increases signups 500%• Top Feature Box → increases signups 500-1000% more than sidebox, without popups Screenshot: chrisbrogan.com Screenshot: ryanlee.com
  27. 27. How to Incentivize users to LIKE yourFacebook Page using an iFrame Reveal TabBEFORE clicking LIKE AFTER clicking LIKEScreenshot: facebook.com/redbull
  28. 28. Free app - Static HTML: iframe tabs• Add Reveal Tab Tutorial → http://fcow.co/IF
  29. 29. How to incentivize visitors to share on Facebook & Twitter• Cloudflood – create free share button to access link• Social Easy Share – Unlock content by sharing - Build Email List from Facebook App How to Incentivize Users to Share → http://fcow.co/IN
  30. 30. • PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing• List Eruption – No app access needed, Reward sharing special link on Social Media with gifts
  31. 31. Comparison Effect – People buy based on what is next to it• Which orange circle is bigger?
  32. 32. Psychological framing – 3 Options• Question becomes not “should I buy” but which one?• Show them what to do → suggest most popular option Screenshot: basecamphq.com
  33. 33. How I made my first $100 and learned the most amazing lesson in life Secret #5 Give Value First Image: flickr.com/33623636@N08
  34. 34. Rent the eyeballs vsOwn the eyeballs Image: flickr.com/skrewtape
  35. 35. How Facebook and Social Media differ from Search Marketing• Facebook says “find users before they search”• Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire• Not “hunting” but more like “fishing” Image: designdamage.com
  36. 36. Case Study – Aquabumps.comStarted by a surfer who posted photos of Bondi Beachevery morning to cheer up mates in the office …
  37. 37. Social Media Fans are a lot like women … Image: desktopdolls.blogspot.com
  38. 38. How do you make someone want something? Image: bellevuechristiancounseling.com
  39. 39. Split Test: Do Testimonials Increase Sales? • Wikijob A/B Test with Visual Website Optimizer Which page had the most sales? A – Original (No Testimonials) B – Testimonials AddedSource: VisualWebsiteOptimizer.com - http://fcow.co/WJ
  40. 40. Secret #6 – The Real Magic of Social Media is Connecting, Partnering & Leveraging off other people• Find influencers with similar target market• Leverage other databases- reciprocal mail outs• Sharing on Facebook / Twitter• Paper.li – mash up other RSS feeds & tweet• Interviews, Testimonials, Reviews, Comments Image: totalmerchant.net
  41. 41. Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to websites looking for Guest Posts, Technorati.com How to find top sites seeking guest bloggers + Top 20 IM sites seeking posts → http://fcow.co/GU
  42. 42. Spread your content to other websites• Zemanta – Firefox Add-on http://fcow.co/ZE Spread content to other websites with Zemanta → http://fcow.co/ZE
  43. 43. Tools to find Influencers• FollowerWonk – search keywords in Twitter Bio• Klout – Measure influence & reach• WeFollow – top influencers in each category How to find top influencers in your niche→ http://fcow.co/TI
  44. 44. The Age of People Discovery – Removing barriers to connect with people Image: hra.ca
  45. 45. The Age of CreationYour audience now has an audience Image: venturebeat.com
  46. 46. Meanwhile in Australia … PLANKING!!
  47. 47. Thank you Incentivize.com by CPAWay- $1500 Charity Donation• Support Incentivize.com by CPAWay• Vote + submit YOUR fundraising pages to DonateSponsor.org Recommended: GiveThanksWalk.org
  48. 48. Secret #7 – Focus on what you do have and what you can do … and do it!• Nick Vujicic - NickVujicic.com
  49. 49. Every change is a massive opportunity …• People want free → but will build your business free• Content Recommendations + Social Personalized Search Image: flickr.com/annebb
  50. 50. Take Action“Choose, don’t react. Don’t take what’s given toyou by the environment that you walk by eachday. Decide precisely what you want … andmake that happen”Anthony Robbins Image: flickr.com/lorilove
  51. 51. Thank YouSlides, Videos, Tutorials free at: FatCowBusiness.com/ASE12Book: FourYearOldEntrepreneur.com FatCowBusiness, DaveCupples @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×