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Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
Affiliate Program Interactivity and Attribution
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Affiliate Program Interactivity and Attribution

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This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels. …

This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution

Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)

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Transcript

  • 1. Affiliate Program Presented by: Mike NunezInteractivity and Attribution
  • 2. Agenda & Purpose Agenda •Defining Attribution •Identifying Profitable Channels & Affiliates •Taking Action Purpose Identify which channels / affiliates are driving the most incremental value, rewarding them for it, and removing those that provide no value.Twitter: #ASE12 @MikeNunez
  • 3. Attribution Explained 30 Days 14 Days What is the Attribution Window? A funny thing happened on the Closer Outside Introducer Influencer way to a sale. 33 days ago 15 days ago 3 days ago Today You paid for all 4 of these clicks, but only one receives credit for the sale.Twitter: #ASE12 @MikeNunez
  • 4. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 5. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 6. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 7. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 8. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 9. Exploring AttributionTwitter: #ASE12 @MikeNunez
  • 10. Assisted vs. Last Click Assisted = Influencer Most Merchants Credit Only the Last In. Last Interation = Closer Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 11. Assisted vs. Last Click Bonus – New Customers Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  • 12. Affiliate Only Statistics Based on a random 12,000 orders in a 3 month period for one Advertiser. •44% of all transactions have a single referrer •88% of all transactions consist of five interactions or less •An average of 2.2 affiliate referrals drive a sale •54% of all affiliate interactions that ultimately lead to a sale are not the last clickTwitter: #ASE12 @MikeNunez
  • 13. Taking Action Next Steps: •Tag affiliate links / channels with their ID as “campaign” in Google Analytics. •Identify if your network has an attribution solution. •Identify and Reward your high value affiliates / Channels.Twitter: #ASE12 @MikeNunez
  • 14. Taking Action Questions? Mike Nunez Mike@AffiliateManager.com LinkedIn.com/in/affman Twitter.com/MikeNunezTwitter: #ASE12 @MikeNunez

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