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Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
Affiliate Marketing by the Numbers
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Affiliate Marketing by the Numbers

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Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

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  • 1. Affiliate Summit West 2010
    Affiliate Marketing by the Numbers
    Nicole Williams
    Advertiser Account Director, Commission Junction
  • 2. Agenda
    • Industry Trends
    • 3. Growth Highlights
    • 4. What’s Ahead
    2
  • 5. Economic Outlook
    3
  • 6. Consumer Confidence Index
    Source: comScore Data
  • 7. e-Commerce and Retail Sales Trends
    Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
  • 8. e-Commerce Buyers & Transactions
    Source: comScore Data
    Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
  • 9. CJ Advertiser Category Trends
    7
    Source: CJ Data
  • 10. Advertiser Categories that Generate Revenue
    8
    Source: Affiliate Benchmarks
  • 11. Section Summary: Industry Trends
    Consumer confidence is on the rise
    e-commerce continues to outpace brick and mortar
    Increase in number of online shoppers
    Economic influence on advertiser category trends
    9
  • 12. Customer Prioritization
    Note: B2C and B2B marketers
    Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009
    eMarketer.com
    10
  • 13. It Takes an Offer
    Source: shopLocal
  • 14. Coupon Site Growth
    Source: comScore Media Metrix
  • 15. Coupon/Deal Publisher Growth
    13
    Source: CJ Data
  • 16. Deals and Coupons
    14
    Source: Affiliate Benchmarks
  • 17. Free Shipping Offers: Average Order Value
    15
    Source: comScore Data
  • 18. Holiday Trends
    16
    Source: comScore
  • 19. Social Media
    Note: among 500 largest retail Websites ranked by annual sales
    Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009
    17
  • 20. 18
    Source: CJ Data
  • 21. Section Summary: Growth Highlights
    Coupons continue to drive growth
    Initial results from holiday are promising
    Emerging media success: social shopping sites
    19
  • 22. New Distribution: Emerging Media
    20
  • 23. Publisher Experience
    21
  • 24. New Distribution: Emerging Media
    22
    Source: eMarketer
  • 25. New Distribution: Emerging Media
    23
    Source: eMarketer
  • 26. Growing Importance of Social Media
    Source: Affiliate Benchmarks
  • 27. In Conclusion
    Rebounding economy
    Embrace new technologies
    Increase social activity
    Think strategically with focus on ROI
    25
  • 28. 26
  • 29. Affiliate Marketing Confidence

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