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Affiliate Marketing by the Numbers
 

Affiliate Marketing by the Numbers

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Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

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    Affiliate Marketing by the Numbers Affiliate Marketing by the Numbers Presentation Transcript

    • Affiliate Summit West 2010
      Affiliate Marketing by the Numbers
      Nicole Williams
      Advertiser Account Director, Commission Junction
    • Agenda
      • Industry Trends
      • Growth Highlights
      • What’s Ahead
      2
    • Economic Outlook
      3
    • Consumer Confidence Index
      Source: comScore Data
    • e-Commerce and Retail Sales Trends
      Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
    • e-Commerce Buyers & Transactions
      Source: comScore Data
      Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
    • CJ Advertiser Category Trends
      7
      Source: CJ Data
    • Advertiser Categories that Generate Revenue
      8
      Source: Affiliate Benchmarks
    • Section Summary: Industry Trends
      Consumer confidence is on the rise
      e-commerce continues to outpace brick and mortar
      Increase in number of online shoppers
      Economic influence on advertiser category trends
      9
    • Customer Prioritization
      Note: B2C and B2B marketers
      Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009
      eMarketer.com
      10
    • It Takes an Offer
      Source: shopLocal
    • Coupon Site Growth
      Source: comScore Media Metrix
    • Coupon/Deal Publisher Growth
      13
      Source: CJ Data
    • Deals and Coupons
      14
      Source: Affiliate Benchmarks
    • Free Shipping Offers: Average Order Value
      15
      Source: comScore Data
    • Holiday Trends
      16
      Source: comScore
    • Social Media
      Note: among 500 largest retail Websites ranked by annual sales
      Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009
      17
    • 18
      Source: CJ Data
    • Section Summary: Growth Highlights
      Coupons continue to drive growth
      Initial results from holiday are promising
      Emerging media success: social shopping sites
      19
    • New Distribution: Emerging Media
      20
    • Publisher Experience
      21
    • New Distribution: Emerging Media
      22
      Source: eMarketer
    • New Distribution: Emerging Media
      23
      Source: eMarketer
    • Growing Importance of Social Media
      Source: Affiliate Benchmarks
    • In Conclusion
      Rebounding economy
      Embrace new technologies
      Increase social activity
      Think strategically with focus on ROI
      25
    • 26
    • Affiliate Marketing Confidence