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Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
Affiliate Freakonomics: Market Quirks at Work
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Affiliate Freakonomics: Market Quirks at Work

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A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again. …

A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

Oliver Roup, CEO, VigLink (Twitter @oroup)

Published in: Business
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  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • Poll: Q&A for Affiliate Freakonomics: Marke...



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  • Transcript

    • 1. Affiliate Summit East 2010
      Affiliate Freakanomics
      Oliver Roup
      CEO, VigLink
    • 2. Metrics Every Webmaster (Should) Know
      Every time a click leaves your site, value is being created
      (But how much?)
    • 5. #1: Think in surface area
      It’s not $ / pv. It’s $ / pixel^2 / pv
    • 6.
    • 7. How much is the content worth?
    • 8. What should it be worth?
    • 9.
    • 10.
    • 11.
    • 12.
    • 13. But how?
      Content monetization is a practice
      Like SEO
    • 14. Readers do not equal money
      Brand name sites with million of users are getting outperformed by sites 1/10 the size.
    • 15. Focus Matters
    • 16. Trust Matters
    • 17. Measure, measure, measure
    • 18. </FIN>
      Oliver Roup
      CEO, VigLink
      oroup@viglink.com
      +1 (415) 287-9942
    • 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
      Poll: Q&A for Affiliate Freakonomics: Marke...

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