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Affiliate Freakonomics: Market Quirks at Work
 

Affiliate Freakonomics: Market Quirks at Work

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A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again....

A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

Oliver Roup, CEO, VigLink (Twitter @oroup)

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  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • Poll: Q&A for Affiliate Freakonomics: Marke... <br /> <br /> <br /> <br /> Press F5 or enter presentation mode to view the poll <br /> <br /> In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser: <br /> <br /> http://www.polleverywhere.com/free_text_polls/MTU5MTQ1NTk2NQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

Affiliate Freakonomics: Market Quirks at Work Affiliate Freakonomics: Market Quirks at Work Presentation Transcript

  • Affiliate Summit East 2010
    Affiliate Freakanomics
    Oliver Roup
    CEO, VigLink
  • Metrics Every Webmaster (Should) Know
    • Pageviews
    • Uniques
    • Outclicks
    Every time a click leaves your site, value is being created
    (But how much?)
  • #1: Think in surface area
    It’s not $ / pv. It’s $ / pixel^2 / pv
  • How much is the content worth?
  • What should it be worth?
  • But how?
    Content monetization is a practice
    Like SEO
  • Readers do not equal money
    Brand name sites with million of users are getting outperformed by sites 1/10 the size.
  • Focus Matters
  • Trust Matters
  • Measure, measure, measure
  • </FIN>
    Oliver Roup
    CEO, VigLink
    oroup@viglink.com
    +1 (415) 287-9942
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Affiliate Freakonomics: Marke...