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Affiliate Freakonomics: Market Quirks at Work

by Affiliate Summit on Aug 23, 2010

860 views

A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again....

A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

Oliver Roup, CEO, VigLink (Twitter @oroup)

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You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
Target users who will come to your site looking for something specific
Build authority with your readers, if they trust you, they’ll buy from you
Poll: Q&A for Affiliate Freakonomics: Marke...

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Affiliate Freakonomics: Market Quirks at Work — Presentation Transcript

Affiliate Summit East 2010
Affiliate Freakanomics
Oliver Roup
CEO, VigLink
Metrics Every Webmaster (Should) Know
- Pageviews
- Uniques
- Outclicks
Every time a click leaves your site, value is being created
(But how much?)
#1: Think in surface area
It’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how?
Content monetization is a practice
Like SEO
Readers do not equal money
Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
</FIN>
Oliver Roup
CEO, VigLink
oroup@viglink.com
+1 (415) 287-9942
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Poll: Q&A for Affiliate Freakonomics: Marke...