Affiliate Summit East 2010<br />Affiliate Freakanomics<br />Oliver Roup<br />CEO, VigLink<br />
Metrics Every Webmaster (Should) Know<br /><ul><li>Pageviews
Uniques
Outclicks</li></ul>Every time a click leaves your site, value is being created<br />(But how much?)<br />
#1: Think in surface area<br />It’s not $ / pv. It’s $ / pixel^2 / pv<br />
How much is the content worth?<br />
What should it be worth?<br />
But how?<br />Content monetization is a practice<br />Like SEO<br />
Readers do not equal money <br />Brand name sites with million of users are getting outperformed by sites 1/10 the size.<b...
Focus Matters<br />
Trust Matters<br />
Measure, measure, measure<br />
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Affiliate Freakonomics: Market Quirks at Work

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A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

Oliver Roup, CEO, VigLink (Twitter @oroup)

Published in: Business
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  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • Poll: Q&amp;A for Affiliate Freakonomics: Marke...



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  • Affiliate Freakonomics: Market Quirks at Work

    1. 1. Affiliate Summit East 2010<br />Affiliate Freakanomics<br />Oliver Roup<br />CEO, VigLink<br />
    2. 2. Metrics Every Webmaster (Should) Know<br /><ul><li>Pageviews
    3. 3. Uniques
    4. 4. Outclicks</li></ul>Every time a click leaves your site, value is being created<br />(But how much?)<br />
    5. 5. #1: Think in surface area<br />It’s not $ / pv. It’s $ / pixel^2 / pv<br />
    6. 6.
    7. 7. How much is the content worth?<br />
    8. 8. What should it be worth?<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13. But how?<br />Content monetization is a practice<br />Like SEO<br />
    14. 14. Readers do not equal money <br />Brand name sites with million of users are getting outperformed by sites 1/10 the size.<br />
    15. 15. Focus Matters<br />
    16. 16. Trust Matters<br />
    17. 17. Measure, measure, measure<br />
    18. 18. </FIN><br />Oliver Roup<br />CEO, VigLink<br />oroup@viglink.com<br />+1 (415) 287-9942<br />
    19. 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Affiliate Freakonomics: Marke...<br />
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